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The Tech Market in 2018 According to Forrester, the growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will increase by 2.2 percent in 2018, while for the USA they will face a growth ratio of 4.8% in 2017 and 5.2% in 2018. Highlight of the European Tech Market In the European Tech Market businesses would increase software spend by 2.5 percent in 2017 and 3.5 percent in 2018, and Tech consulting ...
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The entire world is tripping over losing out EU's potent virtual data-market in wake of its new legislative data protection reform. Though, to tell the truth, the General Data Protection Regulation (GDPR) is simply replacing an old directive ammended in another millennium, to handle a data-driven ecosphere that has evolved much ahead of its times. However, GDPR's impact on key business decisions to purchase email lists is crucial. Last date to implement GDPR for EU Member States is 25th ...
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The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, if you are not already. We have enlisted a few markers, roadblocks and bypasses for boosting your technology user database by utilizing the most profitable ...
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Unlike sales, today’s digital marketing practices have very little scope for spontaneity, and impulsive maneuvers. Each customization, leeway is thought through, while provisions are made for uncertainty. The more planned your approach, the better your marketing success. Good news is, today’s digital medium is also capable of providing you enough data to web your closely-knitted strategy. And it all begins with your email marketing. One planned campaign calendar in hand is worth ten aimless campaigns going ...
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A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation - that's what is baking the big cookies in B2B circuits these days. And why not! It's fast, efficient, user-friendly, and far ahead in terms of in-depth analysis and accurate executions. In fact, exponentially rising ...
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For an independent consultant, time is money, irrespective of the industry you belong to. Finding creative ways to save time can reduce stress and build up more efficiency. Here are 13 ways how consultants can do it: 1. Follow the two minute rule of thumb: There are many business related tasks for a consultant that helps to stay organized and efficiently manage time. A good technique is the "Two Minute Rule." If you can do it in less than ...
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Remember when momma said, “Don’t look in the closet”, and you did? Curiosity is a cruel thing. And fueling it is an art. Now, with both attention and choice playing for the consumer, your data marketing team is running a close game to bend the stakes in your favor. Take that big CTA off your home screen. Stop stuffing your buy-page down customers’ throats. B2B relations thrive on long-term bonds, and brand loyalty only will ensure prospects to stay on ...
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Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were sci-fi back then) fitting into even smaller pockets. Fast forwarding to the new millennium, email marketing professionals cashed in to this trend by shortening the links they were sending to their online customers. A three-line long, obnoxiously ugly URL looked bad in their mails. Understandable. Link-shortening sites like TinyURL, bitly came into existence. Link-shorteners are good tools to ...
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Hold the presses, ladies and gentlemen of marketing! Your paid media and third party posting budgets are way too high. Choosing the right contact channels (even after advanced target research) is not enough to rope in modern B2B prospects. Last time I checked, most of your customers were amazed by the simple and user-friendly interface of e-tailer portals. Now they want the same seamless experience to access their technology products/vendors too. Not only that you must find them, ...
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You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s a crime. This is where list segmentation fits in, to make your pitch personalization effective, maximizing your pancake ROI. But why to ...
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