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Unlike sales, today’s digital marketing practices have very little scope for spontaneity, and impulsive maneuvers. Each customization, leeway is thought through, while provisions are made for uncertainty. The more planned your approach, the better your marketing success. Good news is, today’s digital medium is also capable of providing you enough data to web your closely-knitted strategy. And it all begins with your email marketing. One planned campaign calendar in hand is worth ten aimless campaigns going ...
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A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation - that's what is baking the big cookies in B2B circuits these days. And why not! It's fast, efficient, user-friendly, and far ahead in terms of in-depth analysis and accurate executions. In fact, exponentially rising ...
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For an independent consultant, time is money, irrespective of the industry you belong to. Finding creative ways to save time can reduce stress and build up more efficiency. Here are 13 ways how consultants can do it: 1. Follow the two minute rule of thumb: There are many business related tasks for a consultant that helps to stay organized and efficiently manage time. A good technique is the "Two Minute Rule." If you can do it in less than ...
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Remember when momma said, “Don’t look in the closet”, and you did? Curiosity is a cruel thing. And fueling it is an art. Now, with both attention and choice playing for the consumer, your data marketing team is running a close game to bend the stakes in your favor. Take that big CTA off your home screen. Stop stuffing your buy-page down customers’ throats. B2B relations thrive on long-term bonds, and brand loyalty only will ensure prospects to stay on ...
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Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were sci-fi back then) fitting into even smaller pockets. Fast forwarding to the new millennium, email marketing professionals cashed in to this trend by shortening the links they were sending to their online customers. A three-line long, obnoxiously ugly URL looked bad in their mails. Understandable. Link-shortening sites like TinyURL, bitly came into existence. Link-shorteners are good tools to ...
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Hold the presses, ladies and gentlemen of marketing! Your paid media and third party posting budgets are way too high. Choosing the right contact channels (even after advanced target research) is not enough to rope in modern B2B prospects. Last time I checked, most of your customers were amazed by the simple and user-friendly interface of e-tailer portals. Now they want the same seamless experience to access their technology products/vendors too. Not only that you must find them, ...
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You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s a crime. This is where list segmentation fits in, to make your pitch personalization effective, maximizing your pancake ROI. But why to ...
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Recent waves of reader privacy lock-downs has paralyzed legitimate marketing practices. Campaign managers are being cramped for space. Data collection, under such stringent circumstances, has become a nightmare. Email lists, one of #B2B marketers’ most reliable data procurement sources, is bearing the major brunt. Emails are still accounted for the highest lead generation counts for B2Bs, but the next two years are going to prove vital for its survival. Our blog lays the collection vs. protection battle-report for B2B marketers ...
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Mukundan AP, our Head of Operations (HOO) in Data, has recently shifted base to Singapore to oversee Champions Group’s global data operations. Champions Group, a Singapore-enlisted multinational (MNC), is an umbrella corporation rooted into real estate & infrastructure, information technology (IT), global tourism, and many more business verticals. Champions Infometrics, the IT division of the Group and brand partner to Span Global Services, is where Mukundan will be instrumental in spreading the market for our enhanced technology databases. ...
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After training 500,000 people in 5 different continents, it was our turn. As data partners to the IDMA Leadership Meet, Span Global Services was proud to host one of the most influential keynote speakers of United States and the world – Doug Dvorak. Who is Doug Dvorak? By his website, Doug is well-known for his “signature minty-fresh breath”. As an audience though, our day was saved from another boring boardroom babble. Featured in CBS, Fox News, CNN, Oprah ...
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