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42 Troubleshooting Solutions to Your Toughest Marketing Concerns

B2B marketers are trained to maneuver through the dynamic landscape of the business market and steer their message clear from tides of promotions to stand out. While marketing efforts pay off for the toil most times, there are some persistent concerns that keep coming back. Fortunately, even the worst problems have the simplest solutions.

However elaborate the marketing concept, its effective execution can only be implemented with the right data. Below, we have listed 42 data solutions, each addressing one of marketers’ worst nightmares.


42 Essential Data Solutions. Powered by 42 Million B2B Professionals' Data


DATA PORTFOLIOS FOR MAXIMUM TARGETING EFFICIENCY


1. TECHNOLOGY INSTALBASES

Get your databases aligned to particular software user-groups. Instalbase targeting is the most appropriate approach for marketing campaigns, for technology users from any country. With our technology instalbases, you get the highest reach for the technology category you specifically want to target.

2. CUSTOM-BUILT LISTS

Vendors’ lists not matching your niche requirements? Of course, they have their own expertise, and collect data according to their own resources. While this guarantees data quality, it doesn’t always ensure proper match with your distinct data needs. Specify your request and get your own customized database from Span Global Services.

3. B2B PROFESSIONALS LISTS

Connect with the right professionals. There are often times when innovative marketing campaigns don’t get desired results just because they knock on the wrong doors. Get level-by-level, industry categorized lists of B2B professionals to reach any company you want - globally.

4. B2C CONSUMER DATABASES

Provide the maximum target reach to your mind-blowing tech. Tap into our large consumer repository of 155M+ updated profiles. Segmented by application users, brand preferences, and buying power – find the right mix of audiences for your targeted marketing campaigns.

5. GEO-TARGETED DATABASES

New to a particular region? Spread your brand influence into the local market. Don’t spray and pray! Ensure the highest returns from your marketing efforts.. Create a strong network of professionals in your chosen region – anywhere across the world.

6. PRE-PACKAGED LISTS

Planning an extensive list building strategy? Find our specific high-end pre-packaged lists, tried and tested by industry leaders across the globe. Feel the list not adding up to your needs? Boost your campaign ROI while you keep your targeting effectiveness intact.

7. GLOBAL EXPORT/IMPORT DATABASES

Has your global B2B trade expansion stagnated? Let’s get you connected with a global audience. Reach out to top exporters and importers around the world to boost your product reach. Receive the list segmented particular to your chosen location and industry, and create your robust global distribution chain.

8. INDUSTRY-TARGETED LISTS

People not interested in your product? It’s time for some course correction. Tap into industries where your product will do wonders. Choose your industry, segment by NAICS, pick the number of professionals you need. That’s it! Get your desired list in any format you desire. Maximize your reach within your industry and outside.

9. EVENT ATTENDEES LISTS

Imagine if your business meet could become a success even before it happened! Most B2Bs dream this, and the most apt way of achieving such a target is to create its impression months in advance. Gauge the pulse of your audience. Launch viral campaigns on our tested event attendees list to get the buzz going, and nurture your audience before and after the event.

10. HEALTHCARE LISTS

Your new healthcare game-changer needs a solid audience-base. But it has to beat a thousand competitors who are already invading the healthcare technology space! Many times a potent product doesn’t get the deserving recognition. Don’t lose yourself in the crowd. Showcase its power to the deciding authorities of healthcare facilities with our healthcare industry portfolio.


DATA ENHANCEMENT SERVICES PACKAGE TO OPTIMIZE YOUR LIST PERFORMANCE


11. 360-DEGREE COMPANY PROFILING

Apart from the already public profile projected by companies, it is often difficult to get key functional information on blue-chip enterprises in the market. Span Global Services, with its multiple affiliations with record-keeping agencies and government authorities, can provide you with authenticated, relevant and a complete outlook of your prospects’ company profiles.

12. TOP CLIENT PROFILING & PROSPECT LIST PROGRAMS

Get a hold of top players across multitudes of industries from any corner of the globe. Reach decision-makers in key job positions and departments. Segment your clients according to revenue profiles, buying power and create your dream list of top aspirants.

13. CUSTOM EMAIL VERIFICATION

It is imperative for marketing campaigns to be sent to verified email addresses. Our two-fold verification process secures the authenticity of your email lists and provides required updates over time.

14. LEAD SCORING/VERIFICATION SERVICES

Score your leads for higher prospects. Enable your marketing team to identify high-value accounts by advanced scoring techniques. Verify your accounts’ credibility and divide prospect baskets according to the value they bring onboard.

15. DATA HYGIENE SERVICES PACKAGE

Quality data is first and foremost clean data. An unclean database not only costs you in revenue, but also your reputation as a marketer. Fear your database contains spam-traps? Take our exclusive hygiene test. Receive a clean, green and lean database minus incorrect, outdated and spam email addresses.

16. DATA CLEANSING & DE-DUPLICATION SERVICES

Big email lists maintained by multiple personnel often get populated with repeated email addresses over time. As a result, when campaigns are launched, the same email goes to same accounts multiple times. It’s almost impossible to scour thousands of email addresses for duplicates, roll-accounts and phishing emails. Our layer-by-layer thorough checking for each dummy email category gets rid of your campaign cost wastage, and guarantees highest returns.

17. WEBSITE ANALYTICS SOLUTIONS

Understand the meaning of your Google Analytics page. See the latest parameters on which your website is ranked. It’s a single-dashboard tracking for all your website analytics reports, and actionable solutions to optimize your visits and conversions.

18. MARKET RESEARCH & PANEL BUILDING SERVICES

The world market is big, with hundreds of new technologies hitting the shelves every day. Make an informed decision about the right time and place for your product launch. Obtain detailed research on the need of the hour. Get wholesome or niche market history and analysis for optimum product placements, and maximum impact on your marketing campaigns.

19. LIST BUILDING SERVICES

Building lists from scratch can be a benefit in the long run, but it requires adequate resources, budget contingencies and technological support to put the full infrastructure in place. Why waste your own, when you have our entire team working on the same goal… just for you! Personalized list building; serving your business objectives, matched and regularly updated to international standards.

20. TELE-VERIFICATION SERVICES

Want a personalized ‘human’ verification of your database? Our customer-friendly tele-calling teams would do the job for you. Efficient tracking of your database contacts, with brand awareness, engagement and steadfast rapport building.


VALIDATED APPENDING SERVICES FOR ADDING INTELLIGENCE TO YOUR SMART DATABASE


21. EMAIL APPENDING SERVICES

Did your email recipients switch accounts, again? On an average, they do it once every year. Have names and not their emails? Don’t lose your hard-achieved rapport with your prospects. Enhance it, by appending their latest email addresses.

22. REVERSE EMAIL APPENDING

Complete your customer profile from just email addresses at your disposal. Get company profile information, personal contact information – all customized to your business objectives.

23. ECOA/NCOA APPENDING SERVICES

Get direct updates on email and mailing address changes from your prospects’ ECOA and NCOA profiles. Excel at your marketing with ECOA/NCOA appending on your database.

24. SIC/NACIS APPENDING

Big conglomerates and multinationals often venture into multiple industries simultaneously, and databases can be unclear on the particular industry in which they function. Refine your understanding of the prospects’ industry functions. Get authentic SIC/NAICS codes appended into your database.

25. SOCIAL MEDIA PROFILE APPENDING

Personalization is key in today’s B2B marketing arena. Append active social media profiles into your prospect database to gain a better understanding of preferences. This is your chance to tap your prospects’ vast social network as an added bonus.

26. PHONE APPENDING SERVICES

Append the phone numbers of your existent mailing database. Get the latest phone numbers of your subjects matched from our 42 million+ B2B-professional contacts.

27. COMPANY PROFILE APPENDING

Know more about your contacts’ company role and responsibilities. Receive key information about world’s top companies and match it to your contacts. With our supreme company profile appending, you can now design customized B2B marketing campaigns by company objectives.

28. CUSTOM CONTACT APPENDING

You know your list and your business the best. So, you decide on the fields you want appended in your list. Choose from our vast array of 78 intricate intelligence fields, covering organizational information, purchase preferences, multimedia contacts and more!

29. TECHNOLOGY USAGE HISTORY APPENDING

Before pitching your tech, know which ones your contacts are already considering. Get past and current technology usage of your subjects and provide a competitive edge to your marketing campaigns.

30. DIRECT DIAL APPENDING

Avoid queuing your calls to reach the right person in the organization. Access your intended user extension directly with our direct dial field appended into your existing list.

OMNICHANNEL DATA-DRIVEN MARKETING FOR HIGHER IMPACT ON YOUR MRoI


31. END-TO-END EMAIL MARKETING SERVICES


Avail a professional hand to manage your email marketing funnel. Add the data-driven edge to your email campaigns. Leave your list engagement to us. Laid-out customized strategies, eye-catching concept designs, relevant and catchy content – all you need to prep your marketing campaigns to compete in global markets.

32. E-NEWSLETTER / HTML / FLASH / VIDEO EMAIL SERVICES

Visuals are the next-gen of marketing communications. Empower your email campaigns with our home team of talented graphic artists, developers, motion graphic experts and videographers. Let your prospects not just see, but visualize the benefits of staying with you.

33. LEAD NURTURING SOLUTIONS

One of the main causes behind the decay of lists is that subjects feel neglected after they have subscribed to certain lists. Continuous, personalized engagement is what nurtures your leads to become opportunities and convert to sales. Our top lead nurturing solutions ensure your prospects’ continued interest in your brand, and engage them to the point for conversion.

34. OUTSOURCED MARKETING AGENCY SERVICES PACKAGE

Own a marketing team without spending on it! Span Global Services excels in dedicated B2B marketing management and execution to guarantee the highest returns. Our best end-to-end marketing services – under one package, for all channels. Our 24/7 available experienced client success team will be at your disposal. If you think the impossible, ours is the team who can get it done for you – anytime, anywhere.

35. WEBINAR MARKETING, PODCASTS & HOSTING SERVICES

Sell your product and educate your prospects about it simultaneously! Webinars are the currently the only medium currently which guarantees a 100% engagement. Make the most of it. Host your webinars with us, showcase your products, and release post-webinar recordings in video and audio formats. End-to-end promotions including pre-, post-webinar digital marketing ensures maximum registrations and conversions in the long run.

36. CO-REGISTRATION & ADVERTISING SERVICES

Streamline all your advertising efforts under one roof! From the first regulatory compliance to the last and latest trend representation – we make you stand out. Give your brand and product(s) the new age makeover with our co-registration & advertising services.

37. PPC MANAGEMENT SERVICES

Maximize your ROI from your PPC campaigns. Our upgraded PPC management ensures the highest returns from your AdWords spend on all platforms including Google and Yahoo.

38. CRM INTEGRATION SUITE

Streamline your multi-user CRM inputs. No need for manual intervention while adding valuable leads in the CRM. Our marketing technology integrates CRMs seamlessly across all available marketing channels and neatly segments your prospect baskets for better, targeted marketing campaigns. Added actionable insights identifies the right prod for the right opportunities.

39. SEARCH ENGINE OPTIMIZATION SERVICES

Our dedicated teams of SEO & SEM experts, SEO copywriters tirelessly promote client-site pages to the top of the SERP. Their assured rank retention is the power your website needs to get the highest visibility and click-throughs. Free and paid ad campaigns, third-party site promotions, completely white-hat SEO techniques helps you beat the competition for premium page ranks.

40. DEDICATED TELEMARKETING SERVICES

Setting aside contingencies and resources for owning a tele-calling team is an impractical investment in this era of digital communication. Why invest separately when you already have your own telemarketing team! Span Global Services ensure the highest lead generation with our high-end telemarketing services.

41. DEMAND GENERATION SERVICES PACKAGE

People who are looking for you, and a consistent number of them – that’s all you need to keep continued demand of your brand and product. That’s exactly what we offer! Appointment setting services to get qualified leads. Lead Generation & Nurturing – to add consistently more prospects and keeping them interested in your products and services.

42. MARKETING AUTOMATION PLATFORM

Research, compilation, profiling, campaign, promotions, follow-up: with all that marketing to look over, it can feel a little overwhelming at times. What if you could see your entire marketing funnel and control it from a single dashboard! Enter MAP – Span Global Services’ very own Marketing Automation Platform for a better organization of all your B2B marketing operations. See how your campaigns fare on multiple channels. Set your goals, see success margins and insights to overcome your failures.

Call our experts at 877-837-4884 or email us at info@spanglobalservices.com to know more.

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