Where your demand generation investments are going

Supply-demand is a topsy-turvy curve – whether it’s in economics or in customer acquisition. No doubt, generation of demands won’t be any simpler. Long gone are the days when customers came to stores to order their stationeries. The well-accepted phrase in digital marketing is: “Content is King”. Visitors read, decide – and buy! Content Marketing […]

Are mailing lists worth the risk?

To put it in one sentence, email lists are the most effective time-savers and evasive rescuers for businesses. If you are familiar with the phrase – time is money – you are knocking at the right door. Choosing a list is far easier than locating and collating individual contacts. Though, email lists are not only […]