How Marketers Leverage Email Lists

Email still rules. Although cost of customer acquisition has increased, marketers heavily rely on email marketing. Not only ROI, but email helps marketers in building long term customer relationships through nurturing programs. In a broader perspective, all marketing campaigns leverage email as a marketing platform to gain better results. The soul of any successful email campaign lies with the intended […]

How to attract and engage the right audience.

The most relevant aspect of data-driven marketing is building a credible buyer persona so as to attract prospective audience, converting them into leads and eventually your final buyer. Spending dollars without a plan in place would just jeopardize your stance and results however high in number would not hold weightage. Whether you are a start-up […]