Personalization: One Key for all Marketing Channels

Beginning 2016, marketing gurus, evangelists, and experts predicted personalization to become a common goal among marketers. Let’s focus on some recent statistics: 74% of marketers say targeted personalization increases customer engagement. 53% of marketers say ongoing, personalized communication with existing customers results in “moderate” to “significant” revenue impact. 50% of companies feel they can increase […]

Smart Data Summit is Discussing Big Data. Where Else Would We Be!

Why Big Data is not big with businesses? How Data Virtualization helps in making businesses more user-friendly? Can Dynamic Performance Optimization reduce the redundancy factor of Big Data? What is the function of Self-Service Business Intelligence tools in Big Data analytics? These were just a few amongst the many questions that were discussed today in […]

How to Apply Email Lists as Marketers’ Strongest Quarterback

Clean (free of errors); green (real time); and lean (relevant) – these qualities make email lists the strongest quarterbacks of a marketer’s multi-channel campaigns team. Like every soccer team requires a strong quarterback to win matches and earn the champions title, marketers require clean and clear email databases for all their campaigns to achieve desired […]

Span Global Services @ Interop Las Vegas 2016: IT Innovation Unleashed

Contrary to popular belief, people trust people. A flesh-and-blood handshake works much better in sealing the deal than an anonymous online contract. Even in the digital marketing businesses, meeting your high net-worth (HNI) clients now and then is not a bad thing. And where can this be better hosted than in an event organized by […]