Assemble Customer Insights for Relevant Marketing

Assemble Customer Insights for Relevant Marketing

It is vital for every organization to increase revenues for growth. At some point in the sales journey, there will be a necessity to engage new clients. You will need to get out of the comfort zone and create a new ICP based on who can afford your products. This will allow marketing efforts to […]

Identify 5 best & worst customers who shape your business

Identify 5 best & worst customers who shape your business

Marketers are so caught up in identifying the best customers that they completely forget that the bad ones also play a role in improving their business growth! They focus on the ideal customer profile and fail to recognize those whose business results in spiraling losses. In fact, it is not even hard for some sales […]