Things You Need to know before planning your email campaign

Things You Need to know before planning your email campaign

On the face of it, an email marketing campaign sounds like an effort which is guaranteed to bring in good results. You put together a set of email ids from the email leads you have got, then draft a nice email to them, and shoot your emails off to them. And then sit back and wait […]

Four scenarios in which a mailing list could turn from an asset to a liability

Four scenarios in which a mailing list could turn from an asset to a liability

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]

A Brief Overview of Marketing Automation for B2B Marketers

A Brief Overview of Marketing Automation for B2B Marketers

When a business starts off there are a limited number of prospects it can target. When the customers and prospects of a business are other companies, then this number is even smaller. As the business grows, the B2B Marketing efforts slowly increase. More prospects need to be targeted, and the pool of existing customers also […]