Direct Mail To Increase Sales: 6 Tactics That Work

Direct Mail To Increase Sales: 6 Tactics That Work

Do you want to use direct mail to increase sales? Direct mail campaigns made a surprise comeback during and after the lockdown. And it makes sense. After long periods of isolation and relying on ‘virtual everything’ – meetings, classes, hangouts- it felt good to receive something tangible in the mail. But, while customers may respond […]

6 Ways CRM Helps You Drive Better Marketing Campaigns

6 Ways CRM Helps You Drive Better Marketing Campaigns

Mukundan A P December 21, 2022

Implementing a Customer Relationship Management (CRM) system is one of the best steps you can take to improve your conversion rates. According to research published by Hubspot, approximately 62% of marketers use built-in marketing or CRM software to further their marketing efforts. The priority of any successful business is to discover and retain new customers. […]

Make the Most of Your B2B Sales Leads with AI-based CRM

Make the Most of Your B2B Sales Leads with AI-based CRM

We’re not sure if AI will take over the world, but it is rapidly making its way into CRM. Businesses are using this powerful tool to make the most of their B2B email list, fuel decision-making, and offer a better experience to their customers. AI has made it easier than ever to predict customer behavior […]

4 Ways to Make Big Data a Part of Your Marketing Strategy

4 Ways to Make Big Data a Part of Your Marketing Strategy

Karthikeyan L. (Gary) December 7, 2022

44 Zettabytes. That was the amount of big data present in the digital world by 2020. This is almost equal to the number of stars in our universe. And the volume of digital data is growing at 2X every two years! Marketers today are sitting on a goldmine of information. Every marketing decision they make […]

NetSuite or QuickBooks- Which Accounting Software Should You Choose?

NetSuite or QuickBooks- Which Accounting Software Should You Choose?

Tenzin Geychok December 1, 2022

A robust accounting management solution is crucial to understanding and maintaining your company’s financial health. But just like other enterprise systems, there is no one-size-fits-all solution when it comes to accounting. Based on your company’s size, goals, and requirements, you can choose from a host of solutions in the market. If NetSuite and QuickBooks customers […]


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