The 7 Cold Email Mistakes That Kill Your Conversion Rates

The 7 Cold Email Mistakes That Kill Your Conversion Rates

Tenzin Geychok November 24, 2021

No doubt email marketing is one of the most effective marketing strategies, but you are not the only one sending emails. According to Harvard Business Review, professionals, on average, have more than 200 emails in their inbox and receive 120 new ones each day, but only answer to 25% of them. So the room is […]

6 Strategies Every Tech Company Must Incorporate for B2B Marketing

6 Strategies Every Tech Company Must Incorporate for B2B Marketing

Tenzin Geychok October 19, 2021

The world of technology rides on the ephemeral tide with one technology replacing another in no time. In such a scenario, technology companies in the B2B sector, who strive hard to reach out to the right decision makers on the right channels through the right resources, may find themselves adrift due to remaining unaligned with […]

Deep Diving into Understanding B2B Buyer Journey

Deep Diving into Understanding B2B Buyer Journey

Tenzin Geychok September 7, 2021

Understanding the B2B buying journey is important for salespeople because it determines how they sell to their prospects. To find out where a prospect is in the buying journey, you need to ask them questions and do some research to gather intelligence about their company. Companies need to understand how B2B buyers think before they […]

How Data Scrubbing can Direct Your Sales Strategy

How Data Scrubbing can Direct Your Sales Strategy

Tenzin Geychok August 23, 2021

When it comes to sales and marketing, you have to rely a lot on data. So, data forms the basis of any business activity, and any engagement we are involved in today is creating data in some format or other. Essentially, data is being created, analyzed and consumed in epic proportions. With all this buzz […]

What is Quality Sales Data, and How Can It Drive Sales?

What is Quality Sales Data, and How Can It Drive Sales?

Tenzin Geychok August 2, 2021

Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for […]

Using Data to Yield Better Outcomes for Lead Generation Strategies

Using Data to Yield Better Outcomes for Lead Generation Strategies

Tenzin Geychok July 12, 2021

Data can be your perfect resource to reap the benefits of lead generation. In this blog, we help you discover the best practices for turning your data into valuable information about your prospects and learn how customer data will help you generate and nurture leads. Whether you’re a small business owner, a marketing specialist, or […]

Prospecting with Amazon Web Services (AWS) data

Prospecting with Amazon Web Services (AWS) data

Tenzin Geychok May 19, 2021

Amplify your marketing success up to 5 fold: with Amazon Web Services (AWS) Users Email List Increase and improve engagement while prospecting with a qualified list of AWS users Prospect with the people that matter the most is the decision-making hierarchy Amazon Web Services (AWS) has become a popular choice for many organizations to develop, […]

Identify Top 10 and Best B2B Data Providers for Your Business

Identify Top 10 and Best B2B Data Providers for Your Business

Tenzin Geychok April 27, 2021

What is B2B data? Business-to-business data consists of a business-related database that can be used to escalate your sales and marketing campaigns to build and expand lead generation outcomes. Whether it’s demographic or technographic information, it helps your businesses identify high-quality prospects. Technographic data will help in creating a segmented target audience for better business […]

Big Email Deliverability is Smarter than a Tiny URL

Big Email Deliverability is Smarter than a Tiny URL

Tenzin Geychok February 25, 2021

Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were sci-fi back then) fitting into even smaller pockets. Fast forwarding to the new millennium, email marketing professionals cashed in to this trend by shortening the links they were sending to their online customers. A three-line […]

Four Scenarios in Which a Mailing List Could Turn from an Asset to a Liability

Four Scenarios in Which a Mailing List Could Turn from an Asset to a Liability

Tenzin Geychok November 24, 2020

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]