3 Reasons to Implement Mobile Optimization in Email Campaigns
A 2022 Litmus survey showed that 4.4% of people opened their emails on their phones. Wondering why you should implement mobile optimization in emails, given those measly numbers at all? Well, here’s the thing. The number of mobile email users fluctuates year over year. For perspective, in 2021, Litmus’ survey showed that 43% of email […]
The Power of User-generated Content in B2B Marketing
93% of customers turn to online reviews before making a purchase decision. Why? Because they trust other people more than your brand. They are better influenced by raw and genuine content than polished brand messages. This is why more and more brands are gravitating towards producing user-generated content. While it is a favorite among B2C brands, it […]
The Role of Podcasts in B2B Marketing: Opportunities and Best Practices
There are a ton of things that go behind creating an effective B2B marketing strategy – an engaging blog, regular email campaigns, informative case studies, tutorial videos, and more. But there’s another important element that many marketers ignore – the power of high-quality podcasts in B2B marketing. If you think podcasting is exclusive to the B2C market, you’re […]
The Power of Emotion in B2B Marketing: How to Connect with Your Audience
Have you ever come across a brand video or a product ad that made you feel things? Not only did it make you interested in the business or its product, but maybe it left you smiling, or maybe you shed a tear or two. That’s the power of emotions in B2B marketing. Think Google’s AdWord […]
Powerful Strategies to Boost Business Growth
Given the competitive and dynamic business environment, businesses need to grow and constantly evolve to survive. Unfortunately, though many companies realize this, they are unsure of how to pursue this growth. Here is where pursuing effective business growth strategies offers the much-needed sense of direction for the company. After all, a rudderless ship never reaches […]
The Role of Chatbots in B2B Marketing: Opportunities and Challenges
This is the era of digitalization and customer experience. The customers that were previously relying on sales reps to help through the purchase are now becoming highly independent. And your sales reps are left with roughly 5% of the customer’s time during their B2B buying journey. Not to mention, the market is more competitive than […]
B2B Lead Nurturing Guide: Proven Strategies for Boosting Conversions
Are you at the top of your lead generation game but failing to close as many deals? Maybe your lead nurturing efforts need to be revamped. Let’s face it; B2B lead generation is a challenging process. The typical B2B sales cycle is long due to multiple stakeholders and higher stakes. And your time, resources, and […]
How to Boost B2B Marketing Efforts Through Customer Segmentation?
A one-to-many marketing campaign will do you no good in today’s B2B landscape. That’s because buying decisions aren’t made by a single stakeholder anymore. Instead, they are a result of a consensus between C-suite executives, managers, finance, and technical experts. Safe to say, your marketing campaigns, therefore, must appeal to all of them. And according […]
Top B2B Marketing Strategies to Boost Your ROI
For about 30% of B2B marketers, measuring the ROI of their marketing efforts has turned out to be the biggest challenge they face in 2022. Marketing is complex enough already, but the challenge of achieving and justifying a higher ROI makes most marketers sweat. But what’s with this old-age interest in measuring marketing ROI? Well, […]
Choosing The Best B2B Data Provider in 2023
B2B data providers can take a lot off your plate. They provide purchase-ready datasets you can pump into your data-driven campaigns immediately. However, the success of your data-driven campaigns depends greatly on your data quality. This means that before you approach a data provider company, you should assess if their services meet your needs. Here […]
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