7 Best Practices of Email Design to Follow

7 Best Practices of Email Design to Follow

Karthikeyan L. (Gary) October 4, 2022

There are 4 billion-plus active email users worldwide, making email an inseparable part of companies’ digital marketing efforts. But your audience receives hundreds of emails daily, so getting them to open a promotional email isn’t easy. That is why email design is so important. Your email design decides whether or not the recipient will open and read your email, […]

Top 10 Ways To Grow Your B2B Marketing Email List In 2022

Top 10 Ways To Grow Your B2B Marketing Email List In 2022

Mukundan A P September 6, 2022

Did you know that you can earn at least $36 for every $1 spent on e-mail marketing? Yes, B2B email marketing lists are the most effective communication channel for any brand or company. They can help you build a large and robust customer base in no time. But for that, you need to have an […]

5 Green Ways to Adopt Green and Lean Marketing

5 Green Ways to Adopt Green and Lean Marketing

Mukundan A P August 16, 2022

We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Commitment to a greener environment has never been more obvious. The growing concern for global warming has led to people making more intelligent and sustainable purchase […]

4 Proven Inbound Marketing Strategies For B2B Business

4 Proven Inbound Marketing Strategies For B2B Business

Karthikeyan L. (Gary) August 12, 2022

If there is one component every B2B marketing should have in their marketing mix, it is inbound marketing. Inbound marketing leads interested prospects to you instead of your brand approaching them first through ads or promotional posts. Since you provide value first and convert them later, inbound marketing has a much higher conversion rate than outbound […]

Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers

Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers

Debottam Dutta July 7, 2022

What is Web 3.0 Anyway? In technical terms, Web 3.0 is a decentralized online ecosystem. It is built around the idea of a semantic web with no central authority. It is made with open-source software in full public view to enable trustless and permissionless engagement for the end-user. And powered by the following technological innovations: […]

5 Killer Demand Generation Strategies for New Brands

5 Killer Demand Generation Strategies for New Brands

Mukundan A P June 29, 2022

Are you starting a new business? Are you looking for the best strategies to promote your products and services and generate more demand? Demand generation is one of the most significant challenges new brands face, especially with multiple well-established competitors. It is challenging to position your brand in the market and build customers’ trust, even […]

What kind of year has 2022 been?

What kind of year has 2022 been?

Tenzin Geychok(Mike) June 22, 2022

What kind of year has 2022 been? People are returning to the workplace as the fear of COVID-19 lessens, and more off-line sales activities such as events, fairs, and face-to-face sales meetings are resurfacing. Does this imply that purchasers will conduct less online research when comparing vendors? No, not at all. 68% of B2B buyers prefer to conduct […]

The B2R2C Marketing Model and What it Means for You

The B2R2C Marketing Model and What it Means for You

Karthikeyan L. (Gary) June 16, 2022

AI-powered bots have served as a helpful interface for navigating the internet. Whether you need to perform a Google search, play music, or get customer support, AI is there for you. Unsurprisingly, AI-enabled bots, voice search devices, and other smart devices also play the middleman in consumers’ purchase decisions. 18% of millennials use Amazon Alexa […]

Offering B2C Customers a B2C Experience

Offering B2C Customers a B2C Experience

Karthikeyan L. (Gary) April 21, 2022

B2C businesses have better conversions than B2Bs for several reasons. But a smooth buying experience tops that list. And why not? Our lives have become more fast-paced than ever before, and we have a range of options to choose from. Did we mention the power of the internet in our hands to make researching for […]

B2B Marketing to Niche Industries

B2B Marketing to Niche Industries

Tenzin Geychok March 28, 2022

We all know that not all lead generation tactics are created equal. Lead generation tactics that worked in the past may no longer function now, and we must alter our strategies every year to meet the specific market we are in. If you’re in a unique B2B market, you’ll want to make sure your lead […]