Offering B2C Customers a B2C Experience

Offering B2C Customers a B2C Experience

Gary L. Dass April 21, 2022

B2C businesses have better conversions than B2Bs for several reasons. But a smooth buying experience tops that list. And why not? Our lives have become more fast-paced than ever before, and we have a range of options to choose from. Did we mention the power of the internet in our hands to make researching for […]

B2B Marketing to Niche Industries

B2B Marketing to Niche Industries

Tenzin Geychok March 28, 2022

We all know that not all lead generation tactics are created equal. Lead generation tactics that worked in the past may no longer function now, and we must alter our strategies every year to meet the specific market we are in. If you’re in a unique B2B market, you’ll want to make sure your lead […]

The Ultimate Guide to Leverage Segmentation for B2B Campaign Success?

The Ultimate Guide to Leverage Segmentation for B2B Campaign Success?

Mukundan A P November 16, 2021

According to a research study, 77% of B2B sales and marketing professionals are certain that personalized marketing can significantly enhance customer relationship. So, how do you best achieve personalization in your B2B marketing? The answer is through Segmentation. The term ‘segmentation’ encompasses a wide range of techniques and approaches. When we talk about segmentation, we […]

How to Leverage Technographics for B2B Sales & Marketing Success

How to Leverage Technographics for B2B Sales & Marketing Success

Mukundan A P October 14, 2021

B2B enterprises today are becoming more and more data-driven as they strive to draw insights and drive actionable business decisions based on relevant information (Fig 1). These actionable insights are then utilized by marketing and sales teams to achieve sustainable conversions and increased revenue. The volume, velocity, and veracity of data (or Big Data) poses […]

Understanding the B2B Buyer Journey

Understanding the B2B Buyer Journey

Tenzin Geychok September 7, 2021

Understanding the B2B buying journey is important for salespeople because it determines how they sell to their prospects. To find out where a prospect is in the buying journey, you need to ask them questions and do some research to gather intelligence about their company. Companies need to understand how B2B buyers think before they […]

The Power Of Intent Data For B2B Marketing

The Power Of Intent Data For B2B Marketing

Debottam Dutta August 16, 2021

B2B Marketing is by far data-driven today, and the future of B2B marketing will be more of intent data working in tandem with AI. Today AI is being used to process data generated in high volumes and velocity, typically as a result of humongous consumption of digital content. Intent data is the future of B2B […]

Running successful ABM campaigns with customer data

Running successful ABM campaigns with customer data

Debottam Dutta July 22, 2021

The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]

Simple Landing Page Tweaks to Help Boost Your Sales

A website landing page is considered the hotbed of visitor interaction, conversion, and eventual sales. However, due to the exaggerated importance of a landing page, most businesses spend more time fine-tuning the landing page than creating the content. While there are myriads of articles written on landing page optimization, the fact remains that most marketers […]