How to Leverage Technographics for B2B Sales & Marketing Success

How to Leverage Technographics for B2B Sales & Marketing Success

Mukundan A P October 14, 2021

B2B enterprises today are becoming more and more data-driven as they strive to draw insights and drive actionable business decisions based on relevant information (Fig 1). These actionable insights are then utilized by marketing and sales teams to achieve sustainable conversions and increased revenue. The volume, velocity, and veracity of data (or Big Data) poses […]

Deep Diving into Understanding B2B Buyer Journey

Deep Diving into Understanding B2B Buyer Journey

Tenzin Geychok September 7, 2021

Understanding the B2B buying journey is important for salespeople because it determines how they sell to their prospects. To find out where a prospect is in the buying journey, you need to ask them questions and do some research to gather intelligence about their company. Companies need to understand how B2B buyers think before they […]

How is Intent Data Going to be Pivotal in B2B Marketing

How is Intent Data Going to be Pivotal in B2B Marketing

Debottam Dutta August 16, 2021

B2B Marketing is by far data-driven today, and the future of B2B marketing will be more of intent data working in tandem with AI. Today AI is being used to process data generated in high volumes and velocity, typically as a result of humongous consumption of digital content. Intent data is the future of B2B […]

Your Secret Sauce for Successful ABM Campaigns with Customer Data

Your Secret Sauce for Successful ABM Campaigns with Customer Data

Debottam Dutta July 22, 2021

The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]

Easy Landing Page Tweaks for Time Starved Marketers

A website landing page is considered the hotbed of visitor interaction, conversion, and eventual sales. However, due to the exaggerated importance of a landing page, most businesses spend more time fine-tuning the landing page than creating the content. While there are myriads of articles written on landing page optimization, the fact remains that most marketers […]