B2B Marketing Archives -

Maximize Your Business Potential With the Benefits of Multichannel Marketing

What is Multichannel Marketing? Multichannel marketing is a marketing strategy that leverages various channels to connect and engage with its target audience. Marketers use a multichannel approach to deliver a unified brand message and interact with the audience at various touch points. Here is the list of various type of channels that come under Multichannel …

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Ways to Find Business Owners’ Contact Information for Your B2B Business

Leave a Comment / B2B Marketing / By Karthikeyan L. (Gary)

Email marketing is a widely used marketing strategy by sales professionals to send bulk emails to various target audiences. B2B sales professionals majorly rely on email marketing to build awareness about their products or services hence it is crucial to gather updated and accurate databases, business owner’s contact information, and their email addresses for an …

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5 Benefits of Website Personalization That Can Be the Game Changer for B2B Industry

Leave a Comment / B2B Marketing / By Tenzin Geychok

What is Website Personalization? Website personalization in B2B (Business-to-Business) industry refers to customizing a website’s content, design, and user experience to meet the specific needs and preferences of individual B2B visitors. Ways to Personalize a B2B Website Custom Content & Custom Search Personalizing a website experience can be started by providing customized content according to …

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Leveraging HR Executive’s Mailing List for Your HRM Business Solutions

Leave a Comment / B2B Marketing / By Sujith Kumar

What are HRM business solutions? Human Resource Management (HRM) business solutions refer to the range of products, services, and strategies that are designed to support organizations in effectively managing their human resources. HRM solutions offer various functionalities that can be leveraged by businesses across different industries. HRM solutions include HR Management, Recruitment, employee onboarding, performance …

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3 Reasons to Implement Mobile Optimization in Email Campaigns

Leave a Comment / B2B Marketing / By Sujith Kumar

A 2022 Litmus survey showed that 4.4% of people opened their emails on their phones. Wondering why you should implement mobile optimization in emails, given those measly numbers at all? Well, here’s the thing. The number of mobile email users fluctuates year over year. For perspective, in 2021, Litmus’ survey showed that 43% of email …

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The Power of User-generated Content in B2B Marketing

Leave a Comment / B2B Marketing / By Karthikeyan L. (Gary)

93% of customers turn to online reviews before making a purchase decision. Why? Because they trust other people more than your brand. They are better influenced by raw and genuine content than polished brand messages. This is why more and more brands are gravitating towards producing user-generated content. While it is a favorite among B2C brands, it …

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The Role of Podcasts in B2B Marketing: Opportunities and Best Practices

Leave a Comment / B2B Marketing / By Tenzin Geychok

There are a ton of things that go behind creating an effective B2B marketing strategy – an engaging blog, regular email campaigns, informative case studies, tutorial videos, and more. But there’s another important element that many marketers ignore – the power of high-quality podcasts in B2B marketing. If you think podcasting is exclusive to the B2C market, you’re …

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The Power of Emotion in B2B Marketing: How to Connect with Your Audience

Leave a Comment / B2B Marketing / By Sujith Kumar

Have you ever come across a brand video or a product ad that made you feel things? Not only did it make you interested in the business or its product, but maybe it left you smiling, or maybe you shed a tear or two. That’s the power of emotions in B2B marketing. Think Google’s AdWord …

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Powerful Strategies to Boost Business Growth

Leave a Comment / B2B Marketing, Business / By Karthikeyan L. (Gary)

Given the competitive and dynamic business environment, businesses need to grow and constantly evolve to survive. Unfortunately, though many companies realize this, they are unsure of how to pursue this growth. Here is where pursuing effective business growth strategies offers the much-needed sense of direction for the company. After all, a rudderless ship never reaches …

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The Role of Chatbots in B2B Marketing: Opportunities and Challenges

Leave a Comment / B2B Marketing / By Sujith Kumar

This is the era of digitalization and customer experience. The customers that were previously relying on sales reps to help through the purchase are now becoming highly independent. And your sales reps are left with roughly 5% of the customer’s time during their B2B buying journey. Not to mention, the market is more competitive than …

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