Your Secret Sauce for Successful ABM Campaigns with Customer Data

Your Secret Sauce for Successful ABM Campaigns with Customer Data

The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]

Easy Landing Page Tweaks for Time Starved Marketers

A website landing page is considered the hotbed of visitor interaction, conversion, and eventual sales. However, due to the exaggerated importance of a landing page, most businesses spend more time fine-tuning the landing page than creating the content. While there are myriads of articles written on landing page optimization, the fact remains that most marketers […]