B2B Lead Nurturing Guide: Proven Strategies for Boosting Conversions
Are you at the top of your lead generation game but failing to close as many deals? Maybe your lead nurturing efforts need to be revamped. Let’s face it; B2B lead generation is a challenging process. The typical B2B sales cycle is long due to multiple stakeholders and higher stakes. And your time, resources, and […]
How to Boost B2B Marketing Efforts Through Customer Segmentation?
A one-to-many marketing campaign will do you no good in today’s B2B landscape. That’s because buying decisions aren’t made by a single stakeholder anymore. Instead, they are a result of a consensus between C-suite executives, managers, finance, and technical experts. Safe to say, your marketing campaigns, therefore, must appeal to all of them. And according […]
Top B2B Marketing Strategies to Boost Your ROI
For about 30% of B2B marketers, measuring the ROI of their marketing efforts has turned out to be the biggest challenge they face in 2022. Marketing is complex enough already, but the challenge of achieving and justifying a higher ROI makes most marketers sweat. But what’s with this old-age interest in measuring marketing ROI? Well, […]
Choosing The Best B2B Data Provider in 2023
B2B data providers can take a lot off your plate. They provide purchase-ready datasets you can pump into your data-driven campaigns immediately. However, the success of your data-driven campaigns depends greatly on your data quality. This means that before you approach a data provider company, you should assess if their services meet your needs. Here […]
13 Types of Targeted Mailing Lists Every Marketer Must Know About
While running an email marketing campaign, you do not want your message to land in front of the wrong person. That is why targeted mailing lists are so important for a business. They help you get your message to the right prospect, at the right time. A targeted mailing list allows you to qualify prospects, get to know […]
7 Best Practices of Email Design to Follow
There are 4 billion-plus active email users worldwide, making email an inseparable part of companies’ digital marketing efforts. But your audience receives hundreds of emails daily, so getting them to open a promotional email isn’t easy. That is why email design is so important. Your email design decides whether or not the recipient will open and read your email, […]
Top 10 Ways To Grow Your B2B Marketing Email List In 2022
Did you know that you can earn at least $36 for every $1 spent on e-mail marketing? Yes, B2B email marketing lists are the most effective communication channel for any brand or company. They can help you build a large and robust customer base in no time. But for that, you need to have an […]
5 Green Ways to Adopt Green and Lean Marketing
We’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Commitment to a greener environment has never been more obvious. The growing concern for global warming has led to people making more intelligent and sustainable purchase […]
4 Proven Inbound Marketing Strategies For B2B Business
If there is one component every B2B marketing should have in their marketing mix, it is inbound marketing. Inbound marketing leads interested prospects to you instead of your brand approaching them first through ads or promotional posts. Since you provide value first and convert them later, inbound marketing has a much higher conversion rate than outbound […]
Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers
What is Web 3.0 Anyway? In technical terms, Web 3.0 is a decentralized online ecosystem. It is built around the idea of a semantic web with no central authority. It is made with open-source software in full public view to enable trustless and permission less engagement for the end-user. And powered by the following technological […]
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