5 Killer Demand Generation Strategies for New Brands
Are you starting a new business? Are you looking for the best strategies to promote your products and services and generate more demand? Demand generation is one of the most significant challenges new brands face, especially with multiple well-established competitors. It is challenging to position your brand in the market and build customers’ trust, even […]
What kind of year has 2022 been?
What kind of year has 2022 been? People are returning to the workplace as the fear of COVID-19 lessens, and more off-line sales activities such as events, fairs, and face-to-face sales meetings are resurfacing. Does this imply that purchasers will conduct less online research when comparing vendors? No, not at all. 68% of B2B buyers prefer to conduct […]
The B2R2C Marketing Model and What it Means for You
AI-powered bots have served as a helpful interface for navigating the internet. Whether you need to perform a Google search, play music, or get customer support, AI is there for you. Unsurprisingly, AI-enabled bots, voice search devices, and other smart devices also play the middleman in consumers’ purchase decisions. 18% of millennials use Amazon Alexa […]
Offering B2C Customers a B2C Experience
B2C businesses have better conversions than B2Bs for several reasons. But a smooth buying experience tops that list. And why not? Our lives have become more fast-paced than ever before, and we have a range of options to choose from. Did we mention the power of the internet in our hands to make researching for […]
B2B Marketing to Niche Industries
We all know that not all lead generation tactics are created equal. Lead generation tactics that worked in the past may no longer function now, and we must alter our strategies every year to meet the specific market we are in. If you’re in a unique B2B market, you’ll want to make sure your lead […]
The Ultimate Guide to Leverage Segmentation for B2B Campaign Success?
According to a research study, 77% of B2B sales and marketing professionals are certain that personalized marketing can significantly enhance customer relationship. So, how do you best achieve personalization in your B2B marketing? The answer is through Segmentation. The term ‘segmentation’ encompasses a wide range of techniques and approaches. When we talk about segmentation, we […]
How to Leverage Technographics for B2B Sales & Marketing Success
B2B enterprises today are becoming more and more data-driven as they strive to draw insights and drive actionable business decisions based on relevant information (Fig 1). These actionable insights are then utilized by marketing and sales teams to achieve sustainable conversions and increased revenue. The volume, velocity, and veracity of data (or Big Data) poses […]
Understanding the B2B Buyer Journey
Understanding the B2B buying journey is important for salespeople because it determines how they sell to their prospects. To find out where a prospect is in the buying journey, you need to ask them questions and do some research to gather intelligence about their company. Companies need to understand how B2B buyers think before they […]
The Power Of Intent Data For B2B Marketing
B2B Marketing is by far data-driven today, and the future of B2B marketing will be more of intent data working in tandem with AI. Today AI is being used to process data generated in high volumes and velocity, typically as a result of humongous consumption of digital content. Intent data is the future of B2B […]
Running successful ABM campaigns with customer data
The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]
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