A Brief Overview of Marketing Automation for B2B Marketers

A Brief Overview of Marketing Automation for B2B Marketers

When a business starts off there are a limited number of prospects it can target. When the customers and prospects of a business are other companies, then this number is even smaller. As the business grows, the B2B Marketing efforts slowly increase. More prospects need to be targeted, and the pool of existing customers also […]

Assemble Customer Insights for Relevant Marketing

Assemble Customer Insights for Relevant Marketing

It is vital for every organization to increase revenues for growth. At some point in the sales journey, there will be a necessity to engage new clients. You will need to get out of the comfort zone and create a new ICP based on who can afford your products. This will allow marketing efforts to […]

Your B2B Data is GDPR Complied if You Have These 8 Things

Your B2B Data is GDPR Complied if You Have These 8 Things

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

The right way to add intelligence in your B2B customer databases

The right way to add intelligence in your B2B customer databases

Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]

The Most Practical Measures to Boost Your Technology Users List Potential

The Most Practical Measures to Boost Your Technology Users List Potential

The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Your mailing database is where all your customers are – existent, and potential. Collected from multiple sources and channels, they are subscribers to your various email marketing campaigns too. They are what you know in digital marketing as, your active subscriber-base. But about 89% marketers are guilty of treating their readers as mere numbers in […]

How to Know When NOT to Purchase Email Databases

How to Know When NOT to Purchase Email Databases

If your list is bad, the first thing that will be hurt is your email deliverability. Poor deliverability will result in poor open rates, poorer click-throughs, and worse conversions. And like the one rotten apple in the basket, one bad email list will contaminate your campaign statistics bunch. Save your marketing ROI. Don’t purchase email […]

5 Priority Attributes to Say that Your Database Segmentation Game is on Point

Despite advancements in marketing technology, channel marketing and interactivity, the one consistent thing that customers expect from marketers is – Value. Genuine value – that is tangible and quantifiable! Get this on point, and your marketing and sales results will be on track. Value is something that has a different meaning to each client. While […]

Digital Marketing Gurus Speak on 2016’s Golden Goose Chase – ChatBots: S01E03

Technology Intelligence Trends 101: S01 E03 In Span Global Services’ lead-up for #RoadtoDF16, we will be talking about the latest happenings in the technology fora and our respective takes on each topic. In our last episode, we spoke about the coming year’s content marketing trends. This time, we are going futuristic. It’s a robot army […]

Technology Intelligence Trends 101: S01 E01

Technology sector’s best brains are coming together in San Francisco to discuss the world of software, digital, IT and others. Dreamforce 2016 is happening, and we are seeing a lot of notable market trends that deserve a word, but are not being as highlighted as they should be. In Span Global Services’ lead-up for #RoadtoDF16, […]