Your B2B Data is GDPR Complied if You Have These 8 Things

Your B2B Data is GDPR Complied if You Have These 8 Things

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation – that’s what is baking the big cookies in B2B […]

Is Your List Segmentation Putting Customers in the Right Basket?

Is Your List Segmentation Putting Customers in the Right Basket?

You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s […]

How to Make a Data-driven business out of Data Appending

More data doesn’t always lead to better insights. However, it is still an opportunity for you to leverage your marketing resources and understand how your customers are reacting to your campaigns. Data plays the back-end support to your marketing results. A recent study shows that in Q3, 2016 most marketers continued to experience success with […]

5 Priority Attributes to Say that Your Database Segmentation Game is on Point

Despite advancements in marketing technology, channel marketing and interactivity, the one consistent thing that customers expect from marketers is – Value. Genuine value – that is tangible and quantifiable! Get this on point, and your marketing and sales results will be on track. Value is something that has a different meaning to each client. While […]

Technology Intelligence Trends 101: S01 E01

Technology sector’s best brains are coming together in San Francisco to discuss the world of software, digital, IT and others. Dreamforce 2016 is happening, and we are seeing a lot of notable market trends that deserve a word, but are not being as highlighted as they should be. In Span Global Services’ lead-up for #RoadtoDF16, […]

Why Businesses Are Buried under their Own Data: Answers @ Dreamforce 2016

Data – world’s imminent concern after human population and global warming! Not only because it’s increasing at an exponential rate, but also that people (and businesses) can’t seemingly get enough of it. We are adding more and more channels to our data input media (wearable devices, IoT etc.) and making data research, collection, and analysis […]

Don’t be Silly! Ask Questions that Phone Appending Buyers Should Ask

You go to an exquisite five-star restaurant and finally order what the waiter chooses for you. You don’t do that. If you are addicted to working on a tight budget (like we marketers often are), you won’t even bother to ask about the Specials. Buyers’ time is important. That is not only to show off […]

Why Email Appending Alone Can’t Help Your Business

It is a relieving and alluring moment when your next business meeting is cancelled, or when you don’t have to spend the next hour on a conference call with a faceless entity. The same, and much more can be achieved with the help of an email thread. There is a significant advantage to this. While […]

Actionable Data from Automated Data Management – Your New Campaign Idea!

Marketers are struggling to maintain their ‘Being where the customers are’ resolve. And that is partly because of the new technological revolution now taking place in the B2B digital space. Data inputs from interconnected daily devices (IoT) and intricate online customer interactions (e-commerce etc.) is making the customer data framework more complex than ever. Some […]