The Biggest Email Marketing Campaign Challenges

The Biggest Email Marketing Campaign Challenges

Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]

5 reasons why a brand based research is so vital for a B2B Marketer

5 reasons why a brand based research is so vital for a B2B Marketer

Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding prospects and trying to convert them. A B2B marketer is not just selling a product or a service. He or she is selling an idea which comes wrapped in a brand. When we think of […]

Four scenarios in which a mailing list could turn from an asset to a liability

Four scenarios in which a mailing list could turn from an asset to a liability

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]

A Brief Overview of Marketing Automation for B2B Marketers

A Brief Overview of Marketing Automation for B2B Marketers

When a business starts off there are a limited number of prospects it can target. When the customers and prospects of a business are other companies, then this number is even smaller. As the business grows, the B2B Marketing efforts slowly increase. More prospects need to be targeted, and the pool of existing customers also […]

Now You Can Do even More With B2B email List

Now You Can Do even More With B2B email List

An email list passes a mass message with a custom text message to multiple recipients worldwide. This is the best-proven way to simultaneously send the same message across people. In simple language, it’s a list of electronic addresses that are used to send a message electronically to millions of people simultaneously. The email list is […]

How B2B marketers are using data to segment email campaigns

How B2B marketers are using data to segment email campaigns

We talk of so many aspects of digital marketing. There are websites, there are blogs, people have their social media campaigns, and there are email marketing campaigns. But if we think of the rudimentary digital marketing of a decade or two back, we will see that emails were an important weapon in the marketing arsenal […]

Matching your Buyer’s Journey with evolved Keyword research

Matching your Buyer’s Journey with evolved Keyword research

Buyers are getting smarter. They now have the luxury of easily available information (Thank you Google!) to solidify their purchasing decisions. Buyers are also getting impatient and want to spend as less time as possible to get the best possible results. Search engines such as Google, Bing and Yahoo, have over the years modified search […]

Get set with email attribution for better ecommerce marketing

Get set with email attribution for better ecommerce marketing

GDPR has made acknowledgments harder and prospecting a tad difficult, even for seasoned digital marketers. How useful are expensive but dedicated automated tools to measure data entry points? The customer’s digital journey decoded The digital marketing funnel just got denser. Senior leaders are constantly required to create new approaches to engage people and focus on […]

Why do professional audiences appreciate video in email marketing?

Why do professional audiences appreciate video in email marketing?

An interactive medium like the video is already being incorporated by big and small companies to be in the spotlight. Nearly 63% of businesses use it, why not you? Sustaining business with videos Today, professional audiences appreciate video in email marketing primarily because they get to ‘see’ and ‘read’ at the same time. According to […]

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Customer communications is one of the core pillars without which businesses will fail to thrive. While GDPR might come across as an extreme data regulation law, directly impacting customer communications, in actuality there are just 3 areas that marketers need to be concerned about. Once the right measures are put into place, optimizing marketing communications […]