What to Learn From Your Email Bounces

Email bounces occur when the emails sent are not delivered to the recipient. It can be caused by a number of reasons. There are 2 main types of email bounces: hard bounces and soft bounces. A hard bounce occurs when the email is returned because the recipient’s address is invalid. It can occur if the […]

8 Reasons You Should Not Start a Campaign without a Database

Businesses must have databases to cater to their marketing needs. Well-built databases not only help the business to keep general records of the customers of the business but also unfold a host of benefits. Database marketing if done strategically can help the business yield huge rewards out of it. Here are some of the benefits […]

Your Inbound Marketing Quotient

Anyone in the B2B marketing landscape knows for sure that marketing has undergone a sea change. The earlier system of interruption marketing has lost all charm. In the current market, customers have more buying choices, and knowledge at their fingertips. They can easily browse the internet, find what’s being talked about on a brand, or […]

Span Wishes You a Courageous Independence Day

    Span Global Service salutes the spirit of Independence Day. This July 4, we vow to make our and your growth a priority, provide innovative business intelligence and make security a prime concern.

Easy Landing Page Tweaks for Time Starved Marketers

A website landing page is considered the hotbed of visitor interaction, conversion, and eventual sales. Due to the superlative importance of a landing page, most businesses spend more time fine tuning the landing page than on creating the content. While there are myriads of articles written on landing page optimization, the fact remains that most […]

Are Your Email Contacts Opt-in?

  Opt-in email lists are formed by people who leave their details while visiting your website. This is done generally in exchange of goodies that forms a part of your promotional offer. An opt-in email list enhances your marketing campaign in many ways. Right Customers: With an opt-in email list, you get access to the […]

6 email marketing misconceptions you better stay away from

Email marketing has many benefits but also has harsh effects, especially when you assume that nothing can go wrong in your campaign effort. The very first misconception is any campaign can bring 100% response and everything is fair to achieve it. Here are the six biggest misconceptions marketers have and pay heavy price later.   […]

4 Proven Inbound Marketing Strategies for B2B Business

The internet has changed the entire buying process for buyers and how sellers reach out to prospects. In the first place, buyers are not just relying on one source to take the purchase decision. The internet has thrown open more options for buyers to peek into reviews, forums, and even compare prices between different sellers. […]

5 Green Ways to Adopt Green & Lean Marketing

wNew Age Green Marketing ChannelsWe’re celebrating yet another World Environment Day with the solemn pledge to protect, save, and do “acts of green”. This year’s message is “EAT. THINK. SAVE (Reduce Your Footprint)”. Going with the content of this year’s message, we as marketers can do our bit to implement these ideas in our daily […]