The Complete Guide to Firmographic Data for Sales and Marketing Success

The Complete Guide to Firmographic Data for Sales and Marketing Success

Mukundan A P December 13, 2021

B2B visitors are hard to please. Even when they’re sure about a proposition, most of them would still abandon without signing up if there is even a speck of doubt or skepticism in their minds. Predicting their behavior and motivation, therefore, is a tough nut to crack. What if you could figure out which of […]

Data Appending: How to Make a Data-driven Business Decisions

Data Appending: How to Make a Data-driven Business Decisions

Mukundan A P June 17, 2021

More data doesn’t always lead to better insights. However, it is still an opportunity for you to leverage your marketing resources and understand how your customers are reacting to your campaigns. Data plays the back-end support to your marketing results. A recent study shows that in Q3, 2016 most marketers continued to experience success with […]

Data-Driven Marketing Trends in 2021 and Beyond

Data-Driven Marketing Trends in 2021 and Beyond

Mukundan A P April 8, 2021

On 8th January 2020, the Duke and Duchess of Sussex stepped down as “senior” royals. And on 9th January 2020, the World Health Organization announced a deadly coronavirus had taken roots in Wuhan, China. A lot has changed since we bid adieu to the year from hell – 2020! But data-driven marketing? It is here […]

Why Total Addressable Market is an Essential Metric in Your Business Plan

Why Total Addressable Market is an Essential Metric in Your Business Plan

Debottam Dutta March 18, 2021

“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total Addressable Market (TAM) also known as Total Available Market, on the other hand, is a usable, revenue-generating chunk out of the “Market” actually available to a business to sell to. When you go to a […]

How Does GDPR Affect B2B Data?

How Does GDPR Affect B2B Data?

Mukundan A P March 11, 2021

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

Branded Apps are Solving No Purpose

Branded Apps are Solving No Purpose

Mukundan A P December 31, 2020

There are apps, and there are apps: some that solve problems, some that don’t. The problem in hand is that the mobile apps market is saturating and the once “gold rush” enthusiasm over digital marketing through mobile apps is coming to an end. And only poor digital brand management is to be blamed for that. […]

B2B Marketing Will Benefit from LinkedIn’s New Tool

B2B Marketing Will Benefit from LinkedIn’s New Tool

Mukundan A P October 1, 2020

From failures over multiple digital channels to answering cold calls – the first steps for newbie marketers are always the hardest. That is when they learn the usefulness of smart marketing tactics and develop their own freeway of getting the job done. Innovative B2B marketing tools are of big help to ease the stress of […]

Span Global Services reveals dazzling deals on Business Database Solutions

Span Global Services reveals dazzling deals on Business Database Solutions

Debottam Dutta August 27, 2020

B2C brands especially retail major in seasonal marketing campaigns and B2B brands go lull during the holiday season. Such notions are primarily because of the B2B business model- A complicated buying process which involves a lot of approvals done mainly on a contract basis. That’s what businesses think when it comes to B2B Holiday campaigns, […]

How B2B Companies Turning to Digital Marketing in the Wake of COVID-19

How B2B Companies Turning to Digital Marketing in the Wake of COVID-19

Mukundan A P April 30, 2020

Billboards glittering on iconic buildings with absolutely no one to look at them – that’s the busiest square in the city that never sleeps. The Times Square at least gets the luxury of billboards filled with advertisements. Tokyo’s Shibuya Crossing is lamenting with empty ones. Never before had the busiest spot in Tokyo been free […]

How to Save Time on Building Email Marketing Planners

How to Save Time on Building Email Marketing Planners

Debottam Dutta February 12, 2020

Unlike sales, today’s digital marketing practices have very little scope for spontaneity, and impulsive maneuvers. Each customization, leeway is thought through, while provisions are made for uncertainty. The more planned your approach, the better your marketing success. Good news is, today’s digital medium is also capable of providing you enough data to web your closely-knitted […]