Catch Me if You Can: How to Lure Your Data Marketing Prospects

Catch Me if You Can: How to Lure Your Data Marketing Prospects

Remember when momma said, “Don’t look in the closet”, and you did? Curiosity is a cruel thing. And fueling it is an art. Now, with both attention and choice playing for the consumer, your data marketing team is running a close game to bend the stakes in your favor. Take that big CTA off your […]

What Ageing Automobile Mammoths Can Learn from Data-driven Marketing

What Ageing Automobile Mammoths Can Learn from Data-driven Marketing

To notch up your marketing gear to the expectations of today’s elite prospects, you need the accurate edge of data-driven marketing. There is a plague in the supercar arena. Today’s elite buyers are not really satisfied with just owning a supercar. Practicality is surpassing the joys of pursuing the dream design, and people are getting […]

What 2018 means for Data Driven Businesses?

What 2018 means for Data Driven Businesses?

A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines are oiled, anchors are changed, and wrecks are cured with proactive measures and the apt technology that ensures security. Although unknown, 2018 is all set to become the most adventurous itinerary for businesses across the […]

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation – that’s what is baking the big cookies in B2B […]

Going O2B: Digital Marketing has a New Buzzword for Serious Businesses

Going O2B: Digital Marketing has a New Buzzword for Serious Businesses

Hold the presses, ladies and gentlemen of marketing! Your paid media and third party posting budgets are way too high. Choosing the right contact channels (even after advanced target research) is not enough to rope in modern B2B prospects. Last time I checked, most of your customers were amazed by the simple and user-friendly interface […]

Got Motivated with Doug at IDMA Leadership Meet

Got Motivated with Doug at IDMA Leadership Meet

After training 500,000 people in 5 different continents, it was our turn. As data partners to the IDMA Leadership Meet, Span Global Services was proud to host one of the most influential keynote speakers of United States and the world – Doug Dvorak. Who is Doug Dvorak? By his website, Doug is well-known for his […]

5 Fun Hacks to Leverage Your Event Lead Generation: Final Episode

Technology Intelligence Trends 101: In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.  READ S01E01 | Avoiding the Pokemon GO Disaster READ S01E02 | 2017 Content […]

Digital Marketing Gurus Speak on 2016’s Golden Goose Chase – ChatBots: S01E03

Technology Intelligence Trends 101: S01 E03 In Span Global Services’ lead-up for #RoadtoDF16, we will be talking about the latest happenings in the technology fora and our respective takes on each topic. In our last episode, we spoke about the coming year’s content marketing trends. This time, we are going futuristic. It’s a robot army […]

The Fitting GoT Character Chart for 2017 Content Marketing Trends: S01E02

The Fitting GoT Character Chart for 2017 Content Marketing Trends: S01E02

Technology Intelligence Trends 101: S01 E02 In Span Global Services’ lead-up for #RoadtoDF16, we will be talking about the latest happenings in the technology fora and our respective takes on each topic. In our first episode, we had a Pokemon-ish comparison of the Technology market. Read the second episode of our special: about the King […]

How to Apply Email Lists as Marketers’ Strongest Quarterback

Clean (free of errors); green (real time); and lean (relevant) – these qualities make email lists the strongest quarterbacks of a marketer’s multi-channel campaigns team. Like every soccer team requires a strong quarterback to win matches and earn the champions title, marketers require clean and clear email databases for all their campaigns to achieve desired […]