Human Interference Plays a Bigger Role in Decoding Data

We are presently in the data-driven marketing era, where everything is driven by nothing but the ‘data’. With data by our side, we can target our niche audiences with higher precision. Data today has empowered us for a better understanding of our consumers. It’s solely the data which has helped us in understanding the consumer […]

Guide to leveraging a B2B sales funnel

Sales funnel model can perfectly fit B2C marketing but will fail to register well with a B2B model. This is because one doesn’t associate with individual leads in B2B marketing but with the company on the whole. A perfect B2B marketing cycle should have something which covers all the phases of a continuous, looping journey […]

3 simple steps to create a typical customer profile

Tenzin Geychok July 29, 2014

You have a product, but do you know who the right fit for your product is? Unless you give a face to your customer, you are just shooting in the dark. The process of defining your customer is called customer profiling, one of the most essential tool for the sales and marketing team. Trying to […]

FIFA world cup: What digital marketing gurus learnt

Tenzin Geychok June 20, 2014

It’s FIFA season and the major topic of discussion these days is about the football matches played the previous day. While we were watching this match between Columbia and Ivory Coast, on Thursday, we thought as a marketer we had something to take back. If you noticed, it’s after the halftime, there was something vigorous […]

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