Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers

Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers

Debottam Dutta July 7, 2022

What is Web 3.0 Anyway? In technical terms, Web 3.0 is a decentralized online ecosystem. It is built around the idea of a semantic web with no central authority. It is made with open-source software in full public view to enable trustless and permissionless engagement for the end-user. And powered by the following technological innovations: […]

5 Killer Demand Generation Strategies for New Brands

5 Killer Demand Generation Strategies for New Brands

Mukundan A P June 29, 2022

Are you starting a new business? Are you looking for the best strategies to promote your products and services and generate more demand? Demand generation is one of the most significant challenges new brands face, especially with multiple well-established competitors. It is challenging to position your brand in the market and build customers’ trust, even […]

What kind of year has 2022 been?

What kind of year has 2022 been?

Tenzin Geychok(Mike) June 22, 2022

What kind of year has 2022 been? People are returning to the workplace as the fear of COVID-19 lessens, and more off-line sales activities such as events, fairs, and face-to-face sales meetings are resurfacing. Does this imply that purchasers will conduct less online research when comparing vendors? No, not at all. 68% of B2B buyers prefer to conduct […]

Best Practices for Maintaining Data Hygiene

Best Practices for Maintaining Data Hygiene

Debottam Dutta June 10, 2021

The rate at which your customer database decays is 30% annually and this is a conservative estimate. Maintaining data hygiene is critical for your business’s success. Find out how you can keep your data clean by following the steps mentioned in this article.   Data is at the core of every business decision these days. […]

Right Way to Add Intelligence in Your B2B Customer Databases

Right Way to Add Intelligence in Your B2B Customer Databases

Tenzin Geychok March 25, 2021

Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]

How Does GDPR Affect B2B Data?

How Does GDPR Affect B2B Data?

Mukundan A P March 11, 2021

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

3 Steps to Data Verification

3 Steps to Data Verification

Debottam Dutta February 4, 2021

Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver results is dependent on everything connected to data verification and its accuracy. This post focuses on the golden mean for its services and why you need to pay close attention to it for enhanced email marketing. We help you to […]

Why Marketers Must Increase Investment on Data in 2021

Why Marketers Must Increase Investment on Data in 2021

Mukundan A P January 14, 2021

At the beginning of the year, things looked peachy for the marketing sector. A significant increase in the proliferation of technology was expected, and analysts predicted a bright future for digital ad spends. Similarly, with significant events like the Tokyo Summer Olympics and the US elections looming, offline ad expenditure was also expected to grow. […]

Driving Sales With Data Enhancement

Driving Sales With Data Enhancement

Debottam Dutta January 7, 2021

In today’s consumer-centric business landscape, using Big Data has become non-negotiable. Customers are generating a spectacular amount of data every day that can provide valuable insights into their buying behaviors. But, big data flows into organizations in a raw and unstructured manner, thus rendering it mostly unusable, unless you clean it. Cleaning or standardization techniques […]

The Most Practical Measures to Boost Your Technology Users List Potential

The Most Practical Measures to Boost Your Technology Users List Potential

Tenzin Geychok December 24, 2020

The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]