Why Marketers Must Increase Investment on Data in 2021

Why Marketers Must Increase Investment on Data in 2021

Mukundan A P January 14, 2021

At the beginning of the year, things looked peachy for the marketing sector. A significant increase in the proliferation of technology was expected, and analysts predicted a bright future for digital ad spends. Similarly, with significant events like the Tokyo Summer Olympics and the US elections looming, offline ad expenditure was also expected to grow. […]

Driving Sales With Data Enhancement

Driving Sales With Data Enhancement

In today’s consumer-centric business landscape, using Big Data has become non-negotiable. Customers are generating a spectacular amount of data every day that can provide valuable insights into their buying behaviors. But, big data flows into organizations in a raw and unstructured manner, thus rendering it mostly unusable, unless you clean it. Cleaning or standardization techniques […]

The Most Practical Measures to Boost Your Technology Users List Potential

The Most Practical Measures to Boost Your Technology Users List Potential

The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]

Assemble Customer Insights for Relevant Marketing

Assemble Customer Insights for Relevant Marketing

Mukundan A P December 10, 2020

It is vital for every organization to increase revenues for growth. At some point in the sales journey, there will be a necessity to engage new clients. You will need to get out of the comfort zone and create a new ICP based on who can afford your products. This will allow marketing efforts to […]

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Mukundan A P October 22, 2020

Your mailing database is where all your customers are – existent, and potential. Collected from multiple sources and channels, they are subscribers to your various email marketing campaigns too. They are what you know in digital marketing as, your active subscriber-base. But about 89% marketers are guilty of treating their readers as mere numbers in […]

A Brief Overview of Marketing Automation for B2B Marketers

A Brief Overview of Marketing Automation for B2B Marketers

When a business starts off there are a limited number of prospects it can target. When the customers and prospects of a business are other companies, then this number is even smaller. As the business grows, the B2B Marketing efforts slowly increase. More prospects need to be targeted, and the pool of existing customers also […]

Best Practices for Data Appending

Best Practices for Data Appending

Mukundan A P April 16, 2020

Marketing campaigns have changed a lot over the few years. In today’s age, you need to own a solid contact database of your customers and potential leads to conduct a successful marketing campaign. The most successful marketers engage their target audiences with excellent content and rely on different kinds of data to determine which information […]

3 Steps to Data Verification

3 Steps to Data Verification

Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver results is dependent on everything connected to data verification and its accuracy. This post focuses on the golden mean for its services and why you need to pay close attention to it for enhanced email marketing. We help you to […]

Best Practices for Maintaining Data Hygiene

Best Practices for Maintaining Data Hygiene

Copy: The rate at which your customer database decays is 30% annually and this is a conservative estimate. Maintaining data hygiene is critical for your business’s success. Find out how you can keep your data clean by following the steps mentioned in this article. Data is at the core of every business decision these days. […]

The right way to add intelligence in your B2B customer databases

The right way to add intelligence in your B2B customer databases

Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]