The Ultimate Guide to Customer Segmentation

The Ultimate Guide to Customer Segmentation

Debottam Dutta February 27, 2020

You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s […]

Bad Data: Organizational Cancer that Can Kill Your Business

Bad Data: Organizational Cancer that Can Kill Your Business

Debottam Dutta January 6, 2020

Social copy – Bad data has an adverse impact on a business marketing and sales efforts. Find out just how harmful bad data is and how it can cripple an organization. Every marketer worth their salt knows just how important the quality of data is. Without useful data, no marketing efforts can ever reap ROI. […]

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation – that’s what is baking the big cookies in B2B […]

5 Priority Attributes to Say that Your Database Segmentation Game is on Point

Despite advancements in marketing technology, channel marketing and interactivity, the one consistent thing that customers expect from marketers is – Value. Genuine value – that is tangible and quantifiable! Get this on point, and your marketing and sales results will be on track. Value is something that has a different meaning to each client. While […]

Technology Intelligence Trends 101

Technology sector’s best brains are coming together in San Francisco to discuss the world of software, digital, IT and others. Dreamforce 2016 is happening, and we are seeing a lot of notable market trends that deserve a word, but are not being as highlighted as they should be. In Span Global Services’ lead-up for #RoadtoDF16, […]

Why Businesses Are Buried under their Own Data: Answers @ Dreamforce 2016

Data – world’s imminent concern after human population and global warming! Not only because it’s increasing at an exponential rate, but also that people (and businesses) can’t seemingly get enough of it. We are adding more and more channels to our data input media (wearable devices, IoT etc.) and making data research, collection, and analysis […]

Ask Questions that Phone Appending Buyers Should Ask

You go to an exquisite five-star restaurant and finally order what the waiter chooses for you. You don’t do that. If you are addicted to working on a tight budget (like we marketers often are), you won’t even bother to ask about the Specials. Buyers’ time is important. That is not only to show off […]

How Will Email Appending Improve Your Business Campaigns?

It is a relieving and alluring moment when your next business meeting is cancelled, or when you don’t have to spend the next hour on a conference call with a faceless entity. The same, and much more can be achieved with the help of an email thread. There is a significant advantage to this. While […]

Actionable Data from Automated Data Management – Your New Campaign Idea!

Marketers are struggling to maintain their ‘Being where the customers are’ resolve. And that is partly because of the new technological revolution now taking place in the B2B digital space. Data inputs from interconnected daily devices (IoT) and intricate online customer interactions (e-commerce etc.) is making the customer data framework more complex than ever. Some […]

Future of “World-Sized Web” and Data Security: RSA Conference 2016

Span Global Services is present at Asia Pacific’s biggest data security event at the Marina Bay Sands, Singapore – RSA Conference 2016. Our presenters are relaying live updates of the event. Discussion in point: data security of interconnected devices. For a world which is banking big on Cloud Services and Internet of Things (IoT) in […]