Investment in data quality is a quality investment

We have this conversation with marketers all the time. We keep explaining to them the flipside of cheap data, but it’s hard to convince. Our previous post ‘There’s no such thing called cheap data’ was one such attempt. If you are thinking about buying a cheap list, you are better off by just not using […]

There’s no such thing called a cheap dataset

There’s no such thing as a free lunch, and there’s no such thing called cheap data. Data vendors are in plenty today and the cost of data varies in abundance. Some of them offer you free data, some at exorbitant price, and some at extremely low price. As a buyer you would be tempted to […]

Manage your database like a pro – Part 2

.Keep the memory organized – Having your files and documents organized is the key. Just because a main server has huge memory, it doesn’t mean that you save everything everywhere. No matter how large the memory capacity is, misallocation and duplication of data is probable. This can any day overload your server and bring it […]

Manage your database like a pro – Part 1

Issues don’t come with a caution sign board. However, when there are roadblocks which mushroom around, it won’t leave until you’ve learnt a lesson or two. What’s trending now in the US is the major delay for potentially millions of people around the globe who are waiting for the US passports and Visas. Thanks to […]

Data Mining and Management – How the Industry Is Changing

Big data is here to stay; and by far, one of the most exciting factors for marketers looking beyond the normal. The internet is a hot bed of activity with millions of transactions happening as you read this. For a marketer, finding the right prospect is one of the toughest processes. The correlation between the […]

How to keep data quality immune from decays

Poor data quality is the primary reason for 40% of all business initiatives failing to achieve their targeted benefits (as per Gartner). It has been found that data quality problems cost 10% of a company’s total revenue. The staff of an organization spends about 25% of his time handling customer complaints caused by erratic data, […]

Are you data decay insured?

Knowledge is Power. Being in the industry and as a marketer or business owner, you keep adding information about your customers to the database, piles of it. However, the efforts put into utilizing this information is close to zero. So the question that arises now is how this huge amount of data can be used […]

Effectively de-clutter your database profiling this Independence Day

Tenzin Geychok June 30, 2014

Independence day, the Fourth of July is just round the corner. Therefore, we decided to share crucial ideas on how to gain freedom and independence from cluttered data. The first step to any data cleansing and updation is through database profiling. This is a process where we scan your database and profile it for you. […]

Explore the relationship between data segmentation and email marketing

Email marketing and data segmentation are two things which go hand in hand. For a message to complete a successful cycle, and reach the intended target audience, performance of both data segmentation and email marketing is important. So how do you tune your database to create Niche Markets? This is a critical question which needs […]

Data Check – Is your customer data upgraded to fit the bill?

What can you do with customer data? Say “Hello” to customers Send offers Build relationships And lots more… To develop an advanced level of relationship with anybody, you need to get into intricate details of the person. The phenomenon holds perfect even with a customer. If you want to know the customer and have a […]