Email Marketing - Span Global Services

Client asks:

How do we improve our demand generation strategy through email marketing? Starting from the fall of 2007, we’re sending email campaigns to our subscribers, but we responses are mediocre.

Our response

It’s becoming harder for marketers to acquire leads in a saturated market. Despite the odds, there are ways to increase your brand presence and generate demand.

Here’re 5 things to remember while developing your marketing program:

  1. Target the Right Market (Understand your buyer persona)
  2. Stand Out (Creative Campaigns)
  3. Optimize the Call-to-action (What resonates with the recipient)
  4. Send Timely Messages
  5. Track Response (Clicks, opens, leads, etc)
Author - Span Global Services
Span Global Services Author at Span Global Services

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