Why a Solid MarTech Stack is a Must for Business Success in 2022?
Be it a new business or an established one; it has to deal with a ton of questions on the marketing front. What will your marketing team look like six or twelve months from now? How many customers will you add? What new technologies, processes, and data will you need? While you may not have […]
The Benefits of Segmenting Your Email Lists
No matter what kind of a business you’re involved in, just keep in mind that not everyone on your email list will be interested in the same offers or information. Using the same message and promotional content for everyone will just result in the same people ignoring your emails time and again. And even when […]
Right Way to Add Intelligence in Your B2B Customer Databases
Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]
How Does GDPR Affect B2B Data?
Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]
How Short URLs Play with Your Email Deliverability Reputation
Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were sci-fi back then) fitting into even smaller pockets. Fast forwarding to the new millennium, email marketing professionals cashed in to this trend by shortening the links they were sending to their online customers. A three-line […]
The Most Practical Measures to Boost Your Technology Users List Potential
The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]
Why Your Mailing Database is Amassing Subscribers – NOT Readers
Your mailing database is where all your customers are – existent, and potential. Collected from multiple sources and channels, they are subscribers to your various email marketing campaigns too. They are what you know in digital marketing as, your active subscriber-base. But about 89% marketers are guilty of treating their readers as mere numbers in […]
Email Lists to be Geographically Protected in Future
Recent waves of reader privacy lock-downs has paralyzed legitimate marketing practices. Campaign managers are being cramped for space. Data collection, under such stringent circumstances, has become a nightmare. Email lists, one of #B2B marketers’ most reliable data procurement sources, is bearing the major brunt. Emails are still accounted for the highest lead generation counts for […]
B2B Marketing Will Benefit from LinkedIn’s New Tool
From failures over multiple digital channels to answering cold calls – the first steps for newbie marketers are always the hardest. That is when they learn the usefulness of smart marketing tactics and develop their own freeway of getting the job done. Innovative B2B marketing tools are of big help to ease the stress of […]
The Ultimate Guide to Customer Segmentation
You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s […]
