The right way to add intelligence in your B2B customer databases

The right way to add intelligence in your B2B customer databases

Tenzin Geychok March 25, 2021

Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]

Your B2B Data is GDPR Complied if You Have These 8 Things

Your B2B Data is GDPR Complied if You Have These 8 Things

Mukundan A P March 11, 2021

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

Big Email Deliverability is Smarter than a Tiny URL

Big Email Deliverability is Smarter than a Tiny URL

Tenzin Geychok February 25, 2021

Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were sci-fi back then) fitting into even smaller pockets. Fast forwarding to the new millennium, email marketing professionals cashed in to this trend by shortening the links they were sending to their online customers. A three-line […]

The Most Practical Measures to Boost Your Technology Users List Potential

The Most Practical Measures to Boost Your Technology Users List Potential

Tenzin Geychok December 24, 2020

The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Mukundan A P October 22, 2020

Your mailing database is where all your customers are – existent, and potential. Collected from multiple sources and channels, they are subscribers to your various email marketing campaigns too. They are what you know in digital marketing as, your active subscriber-base. But about 89% marketers are guilty of treating their readers as mere numbers in […]

Are privacy issues stonewalling your well-nurtured email lists?

Are privacy issues stonewalling your well-nurtured email lists?

Debottam Dutta October 15, 2020

Recent waves of reader privacy lock-downs has paralyzed legitimate marketing practices. Campaign managers are being cramped for space. Data collection, under such stringent circumstances, has become a nightmare. Email lists, one of #B2B marketers’ most reliable data procurement sources, is bearing the major brunt. Emails are still accounted for the highest lead generation counts for […]

How B2B Marketing Will Benefit from LinkedIn’s New Tool

How B2B Marketing Will Benefit from LinkedIn’s New Tool

Mukundan A P October 1, 2020

From failures over multiple digital channels to answering cold calls – the first steps for newbie marketers are always the hardest. That is when they learn the usefulness of smart marketing tactics and develop their own freeway of getting the job done. Innovative B2B marketing tools are of big help to ease the stress of […]

Is Your List Segmentation Putting Customers in the Right Basket?

Is Your List Segmentation Putting Customers in the Right Basket?

Debottam Dutta February 27, 2020

You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s […]

Is It Better to Purchase Email Lists before GDPR, or after?

Is It Better to Purchase Email Lists before GDPR, or after?

Debottam Dutta January 30, 2020

The entire world is tripping over losing out EU’s potent virtual data-market in wake of its new legislative data protection reform. Though, to tell the truth, the General Data Protection Regulation (GDPR) is simply replacing an old directive ammended in another millennium, to handle a data-driven ecosphere that has evolved much ahead of its times. However, GDPR’s impact […]

How to Know When NOT to Purchase Email Databases

How to Know When NOT to Purchase Email Databases

If your list is bad, the first thing that will be hurt is your email deliverability. Poor deliverability will result in poor open rates, poorer click-throughs, and worse conversions. And like the one rotten apple in the basket, one bad email list will contaminate your campaign statistics bunch. Save your marketing ROI. Don’t purchase email […]