Is It Ideal to Purchase Email Lists before GDPR, or after?
The entire world is tripping over losing out EU’s potent virtual data-market in wake of its new legislative data protection reform. Though, to tell the truth, the General Data Protection Regulation (GDPR) is simply replacing an old directive ammended in another millennium, to handle a data-driven ecosphere that has evolved much ahead of its times. However, GDPR’s impact […]
10 Indications to Not Purchase Email Databases
If your list is bad, the first thing that will be hurt is your email deliverability. Poor deliverability will result in poor open rates, poorer click-throughs, and worse conversions. And like the one rotten apple in the basket, one bad email list will contaminate your campaign statistics bunch. Save your marketing ROI. Don’t purchase email […]
Should You Buy An Email Marketing List
It’s a fact that buying email lists from vendors without a clear objective and target may harm the deliverability ratio as well as your brand reputation. The digital marketing era today has close to about eighty percent of businesses that rely on their own Database Strategy. So why do businesses still buy email lists? Having […]
Span Global Services Head of Operations Shifts Base to Singapore
Mukundan AP, our Head of Operations (HOO) in Data, has recently shifted base to Singapore to oversee Champions Group’s global data operations. Champions Group, a Singapore-enlisted multinational (MNC), is an umbrella corporation rooted into real estate & infrastructure, information technology (IT), global tourism, and many more business verticals. Champions Infometrics, the IT division of the […]
The Fitting GoT Character Chart for 2017 Content Marketing Trends: S01E02
Technology Intelligence Trends 101: S01 E02 In Span Global Services’ lead-up for #RoadtoDF16, we will be talking about the latest happenings in the technology fora and our respective takes on each topic. In our first episode, we had a Pokemon-ish comparison of the Technology market. Read the second episode of our special: about the King […]
Ask Questions that Phone Appending Buyers Should Ask
You go to an exquisite five-star restaurant and finally order what the waiter chooses for you. You don’t do that. If you are addicted to working on a tight budget (like we marketers often are), you won’t even bother to ask about the Specials. Buyers’ time is important. That is not only to show off […]
Personalization is One Key for all Marketing Channels
Beginning 2016, marketing gurus, evangelists, and experts predicted personalization to become a common goal among marketers. Let’s focus on some recent statistics: 74% of marketers say targeted personalization increases customer engagement. 53% of marketers say ongoing, personalized communication with existing customers results in “moderate” to “significant” revenue impact. 50% of companies feel they can increase […]
Email Lists as Marketers’ Strongest Quarterback
Clean (free of errors); green (real time); and lean (relevant) – these qualities make email lists the strongest quarterbacks of a marketer’s multi-channel campaigns team. Like every soccer team requires a strong quarterback to win matches and earn the champions title, marketers require clean and clear email databases for all their campaigns to achieve desired […]
How Marketers Leverage Email Lists
Email still rules. Although cost of customer acquisition has increased, marketers heavily rely on email marketing. Not only ROI, but email helps marketers in building long term customer relationships through nurturing programs. In a broader perspective, all marketing campaigns leverage email as a marketing platform to gain better results. The soul of any successful email campaign lies with the intended […]
3 Essential Technology Marketing Channels to Target Small Business
49.8 % of the global economy comprises of SMB products and services. This segment is continuously growing, evolving and at its core lies the need for advanced technological business solutions. SMBs thus represent an opportune market for technology sellers and marketers. But before going gung-ho with technology marketing campaigns, marketers must figure out the right […]
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