Proper Technology Marketing is Impossible without It

PR officials have a set game-plan to promote single refrigerator units for retail. Selling the same refrigerator in bulk to B2Bs makes their lives miserable. Creating the “buzz” for technology marketing brands needs more involvement from marketers. Why is it so difficult? –          Technology needs for businesses are specific – to the very last detail –          […]

WhatsApp Hits 1B Active Users

Creating an active user base of billions from a technology list is like coaxing peaches out of an apple tree. But hear it through. This impossible may actually be a boon to your technology marketing clients. Every day… 42 billion messages 1.6 billion images 250 million videos …are shared in 53 languages across 1 billion […]

What businesses can learn from Satya Nadella

Tenzin Geychok(Mike) February 1, 2016

This month, Satya Nadella will be celebrating his 2-year anniversary as Microsoft CEO. And it has been an eventful run so far. Launch of an upgraded Windows 10 has revived the company from backlashes of its hated predecessor, bunch of new entrants in the Android and iPhone app market, progress in cloud computing technology, revamp […]

7 Signs Your Technology Mailing List is Growing

“When I was a kid, it felt like they made something new every day… Like every day was Christmas.” –          Donald (Interstellar) We are living this future. As we speak, someone somewhere in this wide world is working on a new technology to make our lives better. In business, automation technologies have changed the paradigm […]

5 Not-So-Best Technology Marketing Practices that Actually Paid Off Last Year

Know your customer. Surround your technology marketing strategy around them. Then you ask: How? Like every year, you are probably scraping the answers from thousands of “Current Trends…”, “Best Practices…” and what-not “…Article for this New Year” on the net. Rummaging do-it-yourself marketing solutions from secondary (read: others’) internet resources has become a best practice […]

How Technology Marketing Will Change in 2016

Economic turmoil, terrorist attacks, and the States’ defunding on Planned Parenthood later, you might feel your average year went pretty disappointing. Well, we all have our whines and groans to carry forward to the New Year. Looking towards the technology market on the other side, you might find a different story altogether. Leaving out a […]

World AIDS Day: Technology Marketing to Healthcare

World AIDS Day is just round the corner (1st December) and healthcare industry is currently the ideal ground for marketing your medical supplies technology. Undoubtedly, healthcare is one of the oldest and vastest utility services known to mankind. Simultaneously, the industry also holds quite a huge number of data in terms of medical and maintenance […]

Leading the List Building Revolution

Tenzin Geychok July 16, 2015

A list building campaign only suffers when it fails to meet readers’ expectations. If your readers can’t engage themselves in the content you provide, you are doing it wrong. A wise man once said, “There is no such thing as a free lunch”. But that surely hasn’t deterred Man from searching it – even in […]

Are mailing lists worth the risk?

To put it in one sentence, email lists are the most effective time-savers and evasive rescuers for businesses. If you are familiar with the phrase – time is money – you are knocking at the right door. Choosing a list is far easier than locating and collating individual contacts. Though, email lists are not only […]

How Technology Lists Enhanced My Business Performance

Tenzin Geychok May 29, 2015

All Roads Lead to Technology Lists The Background: 60% of all organic clicks go to the first 3 results displayed on the search engine results page (SERP). Business websites with 401-1000 web-pages generate 6-times more leads than websites with 50-100 pages. Posts with more than 1500 words are more popular on Twitter and Facebook. Who […]