value and priceThere’s no such thing as a free lunch, and there’s no such thing called cheap data. Data vendors are in plenty today and the cost of data varies in abundance. Some of them offer you free data, some at exorbitant price, and some at extremely low price. As a buyer you would be tempted to buy data which is extremely cheap due to your shoestring budget or limited working capital. However, you will see the grim reality when you compare the acquisition cost of the data against its actual cost.

In other words, your cheap data will cost you a bomb in the coming days. We realize that cost is a big driving force, but a verified dataset that costs a little more for acquisition will help you get higher ROI. On the other hand, the unverified dataset and from distrusted data-vendors might lead you to lose even your existing customer base.

Let’s do the calculation!

We frequently face a common query from our customers as to why Span Global Services charges higher prices for dataset compared to many others in the industry. The answer is simple: we have high-quality data which needs resources for frequent maintenance – and resources don’t come free. Convincing everyone can be tough, so we decided to calculate and explain it to you here:

Let’s assume you have invested in 10,000 contacts for a Sales and Marketing campaign. Luckily, you found a vendor who sold data as cheap as $1.00 per contact. Even if 25% of the contacts are obsolete, you might think you have saved enough considering acquisition costs of other vendors offering data at $10 per contact. With 25% of your data bouncing, poor deliverability rate, and emails failing to pass through the secured IPs, you have not just lost the 25% of your contacts, but also a chance of reaching your target audience in your next campaign. Calculating the loss and the damage for your brand cannot be underestimated here.

Make a wise decision when you choose your data vendor. If you are not looking at cheap data, but only at quality data and data-related services, then leave your message here – we will be glad to associate with you

Author - Jeff Anderson
Jeff Anderson Author at Span Global Services Assistant General Manager has a 12 year track record in marketing analysis, business strategy and online brand development. His expertise has enabled various organizations protect their online brand footprints. An avid traveler, he is determined to learn new languages and uncover the secrets of how successful people and companies communicate.

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