{"id":1016,"date":"2015-11-12T06:34:31","date_gmt":"2015-11-12T06:34:31","guid":{"rendered":"https:\/\/www.spanglobalservices.com\/blog\/?p=1016"},"modified":"2015-11-12T06:34:31","modified_gmt":"2015-11-12T06:34:31","slug":"7-rules-for-selling-to-the-cfo","status":"publish","type":"post","link":"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/","title":{"rendered":"How to Sell to the CFO"},"content":{"rendered":"

Every stage of the lead generation process has to be highly personalized today. Every decision maker has their unique way of approaching a deal. Usually, for a B2B concern, the CEO is the one who takes the final decision. He is generally someone who looks at the positive aspects of business with great energy and enthusiasm and seldom skeptic about major moves and purchases. There is one designation that balances this for him-CFO. They are paid to see the risks and take a calculated decision based on numbers. If at all there is someone blocking the sales process for you, it will be the CFO. There are exact reasons why they are what they are, and that gives us an insight into what you need to do to circumvent their concerns. Your pitch needs to be created from the ground up-just for the CFO.<\/p>\n

7 rules you need to make the CFO your ally<\/h2>\n
    \n
  1. Throw the pitch out the window<\/strong>
    \nPitches glorify your product, it’s this and that, how amazing it is, how better it is than the competition. This is a sure fire way to alienate the numbers man to such a degree that they will respond is the most negative manner. Money is what matters.<\/li>\n
  2. The savings aspect<\/strong>
    \nThe CFO is there for a reason and that reason is to save money. Hold onto this and you will slowly see the interest creeping in. Create charts and representations of how your product can give them major savings over the term.<\/li>\n
  3. Keep it simple<\/strong>
    \nSimplicity is the key to netting the confidence of a CFO<\/a>. Numbers don’t lie and they are simplest means to attract attention, more so from a CFO. Be simple and precise with your presentation and drive the value of your product home fast and effortlessly.<\/li>\n
  4. Research them<\/strong>
    \nEvery CFO has his own way of looking at businesses. See how they approach it and build your case that is aligned to their way of thinking.<\/li>\n
  5. Do not bloat numbers<\/strong>
    \nIf there is one thing a CFO can sniff out, that is an unrealistic set of numbers. Be true to the limitations of your product, price it competitively and provide exact values, no less, no more.<\/li>\n
  6. Provide an actionable plan that is measurable<\/strong>
    \nWhatever you may be doing, if you cannot measure the metrics, it does not mean anything to a CFO. If your numbers show positive increase and it is put together in a plan, it can work wonders.<\/li>\n
  7. Get them interested directly<\/strong>
    \nGetting the attention of a CFO is not easy. You need to have their contact information and approach them in the right manner. If you are running an email campaign, you need the right dataset to reach the right CFO.<\/li>\n<\/ol>\n

    Span Global Services has the largest CFO email list<\/strong> in the industry today. It is segmented and can be customized to your requirements. Contact the CFO faster and easier with our CFO mailing list<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Every stage of the lead generation process has to be highly personalized today. Every decision maker has their unique way […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","hentry","category-data-driven-marketing"],"yoast_head":"\n7 rules for selling to the CFO<\/title>\n<meta name=\"description\" content=\"Selling to the CFO requires you to change your approach dramatically. Here are 7 ways to sell to the CFO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 rules for selling to the CFO\" \/>\n<meta property=\"og:description\" content=\"Selling to the CFO requires you to change your approach dramatically. Here are 7 ways to sell to the CFO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-12T06:34:31+00:00\" \/>\n<meta name=\"author\" content=\"Jeff Anderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff Anderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/\",\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/\",\"name\":\"7 rules for selling to the CFO\",\"isPartOf\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#website\"},\"datePublished\":\"2015-11-12T06:34:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/0bd3610c4c6cdc29809ea8d0837a3183\"},\"description\":\"Selling to the CFO requires you to change your approach dramatically. Here are 7 ways to sell to the CFO\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#website\",\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/\",\"name\":\"\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spanglobalservices.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/0bd3610c4c6cdc29809ea8d0837a3183\",\"name\":\"Jeff Anderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1aecdb7fad74bb15dbc27cc60c1de07c83e124619724da96ebb7670b9d2b48ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1aecdb7fad74bb15dbc27cc60c1de07c83e124619724da96ebb7670b9d2b48ff?s=96&d=mm&r=g\",\"caption\":\"Jeff Anderson\"},\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/author\/jeff-anderson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 rules for selling to the CFO","description":"Selling to the CFO requires you to change your approach dramatically. Here are 7 ways to sell to the CFO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/","og_locale":"en_US","og_type":"article","og_title":"7 rules for selling to the CFO","og_description":"Selling to the CFO requires you to change your approach dramatically. Here are 7 ways to sell to the CFO","og_url":"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/","article_published_time":"2015-11-12T06:34:31+00:00","author":"Jeff Anderson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeff Anderson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/","url":"https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/","name":"7 rules for selling to the CFO","isPartOf":{"@id":"https:\/\/www.spanglobalservices.com\/blog\/#website"},"datePublished":"2015-11-12T06:34:31+00:00","author":{"@id":"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/0bd3610c4c6cdc29809ea8d0837a3183"},"description":"Selling to the CFO requires you to change your approach dramatically. Here are 7 ways to sell to the CFO","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spanglobalservices.com\/blog\/7-rules-for-selling-to-the-cfo\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.spanglobalservices.com\/blog\/#website","url":"https:\/\/www.spanglobalservices.com\/blog\/","name":"","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spanglobalservices.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/0bd3610c4c6cdc29809ea8d0837a3183","name":"Jeff Anderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1aecdb7fad74bb15dbc27cc60c1de07c83e124619724da96ebb7670b9d2b48ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1aecdb7fad74bb15dbc27cc60c1de07c83e124619724da96ebb7670b9d2b48ff?s=96&d=mm&r=g","caption":"Jeff Anderson"},"url":"https:\/\/www.spanglobalservices.com\/blog\/author\/jeff-anderson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/comments?post=1016"}],"version-history":[{"count":0,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/posts\/1016\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/categories?post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/tags?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}