{"id":1810,"date":"2017-01-10T14:27:35","date_gmt":"2017-01-10T14:27:35","guid":{"rendered":"https:\/\/www.spanglobalservices.com\/blog\/?p=1810"},"modified":"2017-01-10T14:27:35","modified_gmt":"2017-01-10T14:27:35","slug":"doug-motivation-idma-leadership-meet","status":"publish","type":"post","link":"https:\/\/www.spanglobalservices.com\/blog\/doug-motivation-idma-leadership-meet\/","title":{"rendered":"Got Motivated with Doug at IDMA Leadership Meet"},"content":{"rendered":"<p style=\"text-align: left;\">After training 500,000 people in 5 different continents, it was our turn. As data partners to the <strong>IDMA Leadership Meet<\/strong>, Span Global Services was proud to host one of the most influential keynote speakers of United States and the world \u2013 Doug Dvorak.<br \/>\n<a href=\"https:\/\/www.hairbro.co.uk\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1811\" title=\"Got Motivated with Doug at IDMA Leadership Meet\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2017\/01\/Doug-said.png\" alt=\"https:\/\/www.hairbro.co.uk\" width=\"600\" height=\"200\" \/><\/a><br \/>\n<strong>Who is Doug Dvorak?<\/strong><br \/>\nBy his website, Doug is well-known for his \u201csignature minty-fresh breath\u201d. As an audience though, our day was saved from another boring boardroom babble. Featured in CBS, Fox News, CNN, Oprah and professional speaker appointed to address key issues in business operations and strategies for a range of global brands, Doug Dvorak is THE Hall of Fame Motivational Key Speaker.<\/p>\n<h2><strong>IDMA Leadership Meet | Point of Discussion: Sales Digitization<\/strong><\/h2>\n<p>International Digital Marketing Association (IDMA) yesterday hosted the annual <strong>Leadership Training Programme<\/strong> which discussed the major progress in Sales Digitization, and its utilization.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1813 size-full\" title=\"IDMA Leadership Meet Event\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2017\/01\/IDMA-Leadership-Meet-Event.jpg\" alt=\"IDMA Leadership Meet Event\" width=\"960\" height=\"1280\" \/><em><strong>What is Sales Digitization?<\/strong><br \/>\nThanks to mass e-retailers Amazon and Apple, even B2B customers now want seamless user experiences while purchasing their products. Like <strong><a href=\"https:\/\/www.spanglobalservices.com\/digital-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a><\/strong>, now sales is also setting foot into the digital landscape and transforming its processes in due course.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Few Takeaways from the Event:<\/strong><\/p>\n<ul>\n<li>Sales will be more of an inbound journey<\/li>\n<li>Interfaces will talk more than people during purchases<\/li>\n<li>Customer influencing will have to be more organic, as direct communications take a back-seat<\/li>\n<li>Post-sales interactions (feedbacks) will be a major selling point to potential customers<\/li>\n<li>Customer retention will have to be thought over customer acquisition<\/li>\n<\/ul>\n<p>Some trends of real-world sales will remain. There will still nothing be as \u201ctried enough\u201d, as far as selling is concerned. As Doug said, \u201c10-12 tries [with the same customer] can be well accounted for\u201d. But donning the digital mask will have to come with versatility. Customer delight will have more stringent codes of expectations.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1814 size-full\" title=\"Doug in action @ IDMA Leadership Meet\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2017\/01\/Doug-in-action-@-IDMA-Leadership-Meet.jpg\" alt=\"Doug in action @ IDMA Leadership Meet\" width=\"1024\" height=\"768\" \/><strong>Doug Dvorak in action @ the IDMA Leadership Meet<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Get more recent updates on our latest projects in digital marketing.<\/em><br \/>\n<a href=\"https:\/\/www.spanglobalservices.com\/signup\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1719 size-full\" title=\"IDMA Leadership Meet blog subscription link\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2016\/11\/Make-us-your-favorite-notification.png\" alt=\"IDMA Leadership Meet blog subscription link\" width=\"600\" height=\"200\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\"><strong>KNOW BEFORE OTHERS!<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>After training 500,000 people in 5 different continents, it was our turn. As data partners to the IDMA Leadership Meet, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-driven-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Got Motivated with Doug at IDMA Leadership Meet -<\/title>\n<meta name=\"description\" content=\"As data partners to the IDMA Leadership Meet, Span Global Services was proud to host one of USA&#039;s most influential keynote speakers - Doug Dvorak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spanglobalservices.com\/blog\/doug-motivation-idma-leadership-meet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doug Dvorak Motivation Session @ IDMA Leadership Meet\" \/>\n<meta property=\"og:description\" content=\"After digital marketing, it&#039;s turn for sales to go digital. 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