{"id":1854,"date":"2020-02-27T10:12:45","date_gmt":"2020-02-27T10:12:45","guid":{"rendered":"https:\/\/www.spanglobalservices.com\/blog\/?p=1854"},"modified":"2024-02-16T10:08:10","modified_gmt":"2024-02-16T10:08:10","slug":"list-segmentation-customer-basket","status":"publish","type":"post","link":"https:\/\/www.spanglobalservices.com\/blog\/list-segmentation-customer-basket\/","title":{"rendered":"The Ultimate Guide to Customer Segmentation"},"content":{"rendered":"

You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (\u201cdon\u2019t like any\u201d doesn\u2019t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you\u2019ll have stale pancakes on your shelf. And that\u2019s a crime. This is where list segmentation fits in, to make your pitch personalization effective, maximizing your pancake ROI.<\/p>\n

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But why to speak about an old marketing practice like list segmentation now? As HubSpot reports, unlike emerging tactics like social media marketing, the potent trend of list segmentation has not caught on. Here\u2019s an example (reminder, actually) on how to funnel trivial real-world conversations into a secure lead generating channel.<\/em><\/strong><\/p>\n

Where is Your List Segmentation failing?<\/h2>\n

According to HubSpot reports, 52% of the marketing community feel the dire need to improve in the list segmentation criteria. The reason behind is simple actually: list segmentation is not easy.<\/p>\n

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1. Targeting Buyers to Create Necessary Segments<\/strong><\/p>\n

Even with HubSpot\u2019s enhanced segregation tool (fig. below), it\u2019s hard to pin-point buyer interests throughout the different stages of the sales cycle. Furthermore, the different criteria for segmenting lists make it almost impossible to create or match a particular business-oriented buyer persona.<\/p>\n

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\"HubSpot
Image Source: HubSpot<\/figcaption><\/figure>\n

2. Tailoring Content to Suit List Segments<\/strong><\/p>\n

Endless possibilities of segmenting means endless content requirements to suit all buyer personas. Having a sufficient repository of tailored content to back corresponding email marketing pitches is one of the major challenges of list segmentation.<\/p>\n

Repairing List Segmentation Gaps | The Anniversary Gift Analogy<\/h2>\n

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List Segmentation is a Big Priority to Maintain Competitive Edge<\/h2>\n

MailChimp Research\u2019s current statistics showcase how each segmentation category on marketing databases perform when applied to email campaigns:<\/p>\n

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