{"id":256,"date":"2014-04-30T07:32:57","date_gmt":"2014-04-30T07:32:57","guid":{"rendered":"https:\/\/www.spanglobalservices.com\/blog\/?p=256"},"modified":"2024-02-19T05:30:33","modified_gmt":"2024-02-19T05:30:33","slug":"5-big-social-media-blunders-amends","status":"publish","type":"post","link":"https:\/\/www.spanglobalservices.com\/blog\/5-big-social-media-blunders-amends\/","title":{"rendered":"5 Big Social Media Mistakes and their Amends"},"content":{"rendered":"<p align=\"justify\">Social Media has gained momentum over the past few years. There are some good corporate social media accounts out there.\u00a0Oreo makes the most out of the current events by making cute ads based on them. But there are at least as many fails happening in the marketing social sphere as wins and the fails are often epic. A common element to all of these mishaps is that the social media team was not listening. Listening does not mean talking to customers; it means being aware of the company&#8217;s place in Internet&#8217;s culture. The team should also understand that customers do not appreciate mass-production. Let us discuss some common social media mistakes and their amends.<\/p>\n<h2><strong>The Rights &amp; the Wrongs<\/strong><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-261 size-full\" title=\"Sales\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/04\/Sale.jpg\" alt=\"Sales\" width=\"230\" height=\"147\" \/><strong style=\"font-size: 13px;\">Only selling your \u201cstuff\u201d <\/strong><span style=\"font-size: 13px;\">\u2013<\/span><\/h2>\n<p align=\"justify\"><strong>Problem<\/strong> \u2013 You communicate the \u2018buy\u2019 words incessantly and do not concentrate on building any rapport with the prospect.<\/p>\n<p align=\"justify\"><strong>Solution<\/strong> \u2013 Introduce your company; let the consumer find out the services\/products you offer. Create the demand during the conversation. That\u2019s one happy consumer there!<\/p>\n<h2><strong>You talk all the time \u2013<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-260 size-full\" title=\"Talking to everyone available on the media\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/04\/You-talk-all-the-time.jpg\" alt=\"Talking to everyone available on the media\" width=\"236\" height=\"158\" \/><\/strong> <b><\/b><\/h2>\n<p align=\"justify\"><strong>Problem <\/strong>\u2013 Your campaigns are completely ignorant of the consumers\u2019 point of view. You believe your campaigns should do all the talking at people and not with them.<\/p>\n<p align=\"justify\"><strong>Solution<\/strong> \u2013 Don\u2019t just believe in broadcasting your message across. Encourage having two way conversations in the form of threads and quick responses to queries posted.<\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-259 size-full\" title=\"Target audience\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/04\/Target-audience.jpg\" alt=\"Target audience\" width=\"230\" height=\"147\" \/><\/b><strong>Wrong Target Audience \u2013<\/strong><\/h2>\n<p align=\"justify\"><strong>Problem <\/strong>\u2013 Lack of a social media strategy. You choose to communicate with anyone who chooses to talk to you. One of the most common social media mistake we commit.<\/p>\n<p align=\"justify\"><strong>Solution <\/strong>\u2013 Predetermine your target audience and also research the platform that your desired consumers use. While outsourcing your social media strategy ensure to check the relevant experience of the agency you choose.<\/p>\n<h2><strong>A schedule without frequencies \u2013<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-258 size-full\" title=\"Frequency of posting social media messages\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/04\/Frequency-image.jpg\" alt=\"Frequency of posting social media messages\" width=\"224\" height=\"186\" \/><\/strong><\/h2>\n<p align=\"justify\"><strong>Problem<\/strong><b> \u2013 <\/b>You know which platforms to target, you know the methods that you would adopt, but you don\u2019t really know when you should do it. So, you just do it whenever you feel like, randomly!<\/p>\n<p align=\"justify\"><strong>Solution<\/strong><b> \u2013 <\/b>Plan your social media calendar to the smallest detail. Maintain a preset frequency for the entire social media options available, according to your <a href=\"https:\/\/www.spanglobalservices.com\/digital-marketing\"><strong>digital marketing<\/strong><\/a> strategy. Design a metrics for measurement of effectiveness of your campaigns.<\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-257 size-thumbnail\" title=\"Social media image blunder\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/04\/Twitter-birdie-150x150.jpg\" alt=\"Social media image blunder\" width=\"150\" height=\"150\" \/><\/b><strong>Social media killing your image?<\/strong> \u2013<\/h2>\n<p align=\"justify\"><strong>Problem<\/strong> \u2013 Using a lot of #tags, Tweeting the whole of 140 characters without the possibility of a complete retweet, lack of differentiation between the message on FB, Twitter, Pinterest, Instagram etc.<\/p>\n<p align=\"justify\"><strong>Solution<\/strong> \u2013 Categorize your social media messages as per the social media site you intend to post on. You should be aware of the limitations and permissions on every platform to make sure that your messages are compliant.<\/p>\n<p align=\"justify\">To summarize, there could be many more issues with the implementation of your social media strategy. It is important for every company to have a policy and schedule in place. To reemphasize most of these issues are a regular feature in any organization, but the aspect of foreseeing the problem and fixing it proactively is a challenge. In a Forrester conducted research it was concluded that around 41% of social media users choose online methods to find out about new products, services or brands. The impact of the brand image through social media is definitely strong. With the numbers certainly seeing an upward trend, it becomes imperative for us to ensure that we use social media to our advantage.<\/p>\n<p align=\"justify\">Additional Read:\u00a0<strong><a href=\"https:\/\/www.spanglobalservices.com\/blog\/5-winning-ways-to-include-social-media-in-your-email-marketing\/\">5 Winning Ways to Include Social Media in Your Email Marketing<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media has gained momentum over the past few years. There are some good corporate social media accounts out there.\u00a0Oreo [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[12,13,14],"class_list":["post-256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-digital-marketing-strategy","tag-social-media","tag-social-media-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Social Media Mistakes - Blunders and Amends<\/title>\n<meta name=\"description\" content=\"Discover effective strategies to rectify social media blunders and achieve success. Learn how to fix common mistakes for better social media marketing outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spanglobalservices.com\/blog\/5-big-social-media-blunders-amends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Social Media Mistakes - Blunders and Amends\" \/>\n<meta property=\"og:description\" content=\"Discover effective strategies to rectify social media blunders and achieve success. Learn how to fix common mistakes for better social media marketing outcomes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spanglobalservices.com\/blog\/5-big-social-media-blunders-amends\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-30T07:32:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T05:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/04\/Sale-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"230\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tenzin Geychok\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tenzin Geychok\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/5-big-social-media-blunders-amends\/\",\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/5-big-social-media-blunders-amends\/\",\"name\":\"5 Social Media Mistakes - Blunders and Amends\",\"isPartOf\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/5-big-social-media-blunders-amends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/5-big-social-media-blunders-amends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/04\/Sale-1.jpg\",\"datePublished\":\"2014-04-30T07:32:57+00:00\",\"dateModified\":\"2024-02-19T05:30:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/dbded3d8e3f892e7cbbb0605d137e960\"},\"description\":\"Discover effective strategies to rectify social media blunders and achieve success. 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