{"id":3499,"date":"2020-09-09T10:35:32","date_gmt":"2020-09-09T10:35:32","guid":{"rendered":"https:\/\/www.spanglobalservices.com\/blog\/?p=3499"},"modified":"2024-02-20T14:46:56","modified_gmt":"2024-02-20T14:46:56","slug":"grow-your-customer-data-with-email-appending","status":"publish","type":"post","link":"https:\/\/www.spanglobalservices.com\/blog\/grow-your-customer-data-with-email-appending\/","title":{"rendered":"Grow Your Customer Data with Email Appending"},"content":{"rendered":"

Have a great product and an even greater marketing campaign, but still not seeing results? Perhaps, your communique is not reaching the right prospects. Read how email appending can save you.<\/p>\n

While you may have an exceptional client outreach strategy ready for deployment, it won\u2019t work unless you append your email marketing database. Simply put, email appending is the quickest and most accurate way of adding email addresses<\/a><\/strong> to your customer data. What\u2019s more, even though email appending has been around for a while, countless marketers still don\u2019t fully understand its potential, and therefore don\u2019t use it effectively.<\/p>\n

Why do You Need Email Appending?<\/strong><\/h2>\n

\"Why<\/p>\n

Consider this statistic by Hubspot – your in-house email marketing databases decay at an alarming rate of 22.5% every year. Meaning, your marketing efforts on email outreach programs take a hit by at least 22.5% annually. Ultimately, email addresses are only valuable if they are correct and deliver the message to an active account; otherwise, you would have wasted marketing efforts for nothing. Email appending<\/a><\/strong> makes sure that your organization does not reach this decay statistic.<\/p>\n

What causes email databases to decay? There are a host of reasons leading to data decay, such as duplication, typos, fake email ids, customers moving, changing jobs, altering emails, abandoning emails ids, etc. Therefore, businesses need to append their client lists.<\/p>\n

How will you grow your customers if you cannot reach out to them? This is the primary reason why you need email appending. But, this is not where the story ends! Here are a few more benefits that come with this business exercise.<\/p>\n

Helps Grow Customer Base<\/strong><\/h3>\n

Suppose you are planning on adding email communication as one of your marketing channels or are expanding your customer base by reaching out to a newer target audience. In that case, you need appended email lists to send potentials information. Most businesses today, big or small, have email marketing marked as their top channel to entice and convert leads. And, it won\u2019t be possible without email appending.<\/p>\n

Enviable Return on Investment<\/strong><\/h3>\n

Let\u2019s face it! In business, results matter. This is why organizations invest aggressively in email marketing \u2013 as it gives fantastic returns on investments. A study by DMA revealed that the ROI for email marketing went up from \u00a3 30.03 (for every \u00a31 spent by the marketer) in 2016 to \u00a332.28 in 2017. This statistic makes it evident that email outreach programs continue to be among the most effective marketing channels available to businesses. And, to leverage this platform, you require an appended and complete email database.<\/p>\n

Maintains Email Hygiene<\/strong><\/h3>\n

\"email<\/p>\n

Say, you already have an email opt-in list with several email ids provided by your customers. How do you know for sure that these addresses are current and correct? Through email appending, of course! Sending out newsletters or sale announcements to incorrect email addresses will fall on deaf ears. You may also accidentally send email communication to wrong email ids, thus tarnishing your brand\u2019s image.<\/p>\n

Other Benefits Include<\/strong><\/h3>\n