{"id":388,"date":"2014-07-21T10:51:33","date_gmt":"2014-07-21T10:51:33","guid":{"rendered":"https:\/\/www.spanglobalservices.com\/blog\/?p=388"},"modified":"2024-02-16T07:31:18","modified_gmt":"2024-02-16T07:31:18","slug":"business-functioning-without-bots","status":"publish","type":"post","link":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/","title":{"rendered":"Is Your Business Functioning Without Marketing Automation \u2018Bots\u2019?"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-389 size-full\" title=\"Marketing Automation\" src=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg\" alt=\"Marketing automation with robots\" width=\"741\" height=\"723\" \/><\/a><\/p>\n<p align=\"justify\">Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers <a href=\"https:\/\/www.spanglobalservices.com\/email-lists\" target=\"_blank\" rel=\"noopener\"><strong>email campaigns <\/strong><\/a>and other marketing collateral, and tracks website traffic and responses.<\/p>\n<p align=\"justify\">However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it will automate sending emails, taking the prospect to the next level is what the sales team needs to do!<\/p>\n<p align=\"justify\">To know more about marketing automation and the difference &#8216;Bots&#8217; make to businesses, read these marketing Guides <strong><a href=\"https:\/\/www.spanglobalservices.com\/pdf\/B2B-Bot-To-Business-Part-1.pdf\" target=\"_blank\" rel=\"noopener\">B2B \u2018Bot\u2019 To Business &#8211; Part 1<\/a>, <a href=\"https:\/\/www.spanglobalservices.com\/pdf\/B2B-Bot-To-Business-Part-2.pdf\" target=\"_blank\" rel=\"noopener\">B2B \u2018Bot\u2019 To Business &#8211; Part 2<\/a><\/strong>. For other information <strong><a href=\"https:\/\/www.spanglobalservices.com\/contact-us\" target=\"_blank\" rel=\"noopener\">contact us<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[19],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-email-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is your business functioning without Marketing Automation &#039;Bots&#039;?<\/title>\n<meta name=\"description\" content=\"Marketing automation allows creation and delivery of email campaigns and other marketing collateral while also tracking website traffic and responses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your business functioning without Marketing Automation &#039;Bots&#039;?\" \/>\n<meta property=\"og:description\" content=\"Marketing automation allows creation and delivery of email campaigns and other marketing collateral while also tracking website traffic and responses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-21T10:51:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T07:31:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg\" \/>\n<meta name=\"author\" content=\"Edward George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edward George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/\",\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/\",\"name\":\"Is your business functioning without Marketing Automation 'Bots'?\",\"isPartOf\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg\",\"datePublished\":\"2014-07-21T10:51:33+00:00\",\"dateModified\":\"2024-02-16T07:31:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/33e48309e75ba3ba2f144b099df23f2b\"},\"description\":\"Marketing automation allows creation and delivery of email campaigns and other marketing collateral while also tracking website traffic and responses.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/#primaryimage\",\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg\",\"contentUrl\":\"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#website\",\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/\",\"name\":\"\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spanglobalservices.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/33e48309e75ba3ba2f144b099df23f2b\",\"name\":\"Edward George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8da8a3df5869577efc347726829903fab710525705ce9c4d8bf7de943bdf57a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8da8a3df5869577efc347726829903fab710525705ce9c4d8bf7de943bdf57a?s=96&d=mm&r=g\",\"caption\":\"Edward George\"},\"url\":\"https:\/\/www.spanglobalservices.com\/blog\/author\/saurav\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is your business functioning without Marketing Automation 'Bots'?","description":"Marketing automation allows creation and delivery of email campaigns and other marketing collateral while also tracking website traffic and responses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/","og_locale":"en_US","og_type":"article","og_title":"Is your business functioning without Marketing Automation 'Bots'?","og_description":"Marketing automation allows creation and delivery of email campaigns and other marketing collateral while also tracking website traffic and responses.","og_url":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/","article_published_time":"2014-07-21T10:51:33+00:00","article_modified_time":"2024-02-16T07:31:18+00:00","og_image":[{"url":"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg","type":"","width":"","height":""}],"author":"Edward George","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Edward George","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/","url":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/","name":"Is your business functioning without Marketing Automation 'Bots'?","isPartOf":{"@id":"https:\/\/www.spanglobalservices.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/#primaryimage"},"image":{"@id":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg","datePublished":"2014-07-21T10:51:33+00:00","dateModified":"2024-02-16T07:31:18+00:00","author":{"@id":"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/33e48309e75ba3ba2f144b099df23f2b"},"description":"Marketing automation allows creation and delivery of email campaigns and other marketing collateral while also tracking website traffic and responses.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.spanglobalservices.com\/blog\/business-functioning-without-bots\/#primaryimage","url":"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg","contentUrl":"https:\/\/www.spanglobalservices.com\/blog\/wp-content\/uploads\/2014\/07\/bot.jpg"},{"@type":"WebSite","@id":"https:\/\/www.spanglobalservices.com\/blog\/#website","url":"https:\/\/www.spanglobalservices.com\/blog\/","name":"","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spanglobalservices.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/33e48309e75ba3ba2f144b099df23f2b","name":"Edward George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.spanglobalservices.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8da8a3df5869577efc347726829903fab710525705ce9c4d8bf7de943bdf57a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8da8a3df5869577efc347726829903fab710525705ce9c4d8bf7de943bdf57a?s=96&d=mm&r=g","caption":"Edward George"},"url":"https:\/\/www.spanglobalservices.com\/blog\/author\/saurav\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":2,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":6251,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/posts\/388\/revisions\/6251"}],"wp:attachment":[{"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spanglobalservices.com\/blog\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}