{"id":494,"date":"2014-09-02T08:20:40","date_gmt":"2014-09-02T08:20:40","guid":{"rendered":"https:\/\/www.spanglobalservices.com\/blog\/?p=494"},"modified":"2024-02-22T06:15:25","modified_gmt":"2024-02-22T06:15:25","slug":"5-top-tips-tackle-big-data-part-1","status":"publish","type":"post","link":"https:\/\/www.spanglobalservices.com\/blog\/5-top-tips-tackle-big-data-part-1\/","title":{"rendered":"5 Tips for Turning Big Data to Big Success \u2013 Part 1"},"content":{"rendered":"

\"Big<\/p>\n

It\u2019s the Big Data era with a great potential for growth, since only less than 10% of companies are using their data in a systematic manner. Web analytics have begun to mature into digital analytics, and the most efficient database marketing<\/a> <\/strong>strategies are increasingly embraced by digital marketing. To that end, marketers are now able to access detailed data and gain individual customer understanding; in turn, driving better and relevant customer interactions.<\/p>\n

Businesses today have to introduce the right tools, include the right skill-sets to channelize customer data, quickly analyze it for new insights, and subsequently use that information to deliver personalized marketing.<\/p>\n

So here are the 5 top tips to tackle your Big Data<\/strong><\/em><\/h2>\n
    \n
  1. Use the right database:<\/strong> In case your existing database has not performed well so far, then save your time by not reusing the same data all over again. Invest in a good database which can work for you. Purchase a verified email list and an updated social media handles<\/a><\/strong> to see yourself how your data will give you returns when it is used with a good amount of personalization.<\/li>\n
  2. Use multiple channels as data platform: Data-driven marketing <\/a><\/strong>is not just about digital data. Email open rates and web analytics only gives you a whiff of the overall customer experience. When you combine the strong digital data with offline data and other digital channel, it helps in building the cross-channel information platform required to create the essential Single Customer View (SCV).<\/li>\n
  3. Create a Cross-Functional Team: <\/strong>Data and technology are what you start with. However, in order to drive value from these investments, it requires the right skill-sets to analyze, deliver, and drive action. To be more effective, it is important to create a cross-functional team, including marketers, analysts, and IT experts who bring in their own skills, perspectives, and experiences in order to deliver the best results.<\/li>\n<\/ol>\n

    If you are in need of verified database that can work for you, then leave your message here and we will revert with a plan.<\/strong><\/em><\/p>\n

    \n","protected":false},"excerpt":{"rendered":"

    It\u2019s the Big Data era with a great potential for growth, since only less than 10% of companies are using 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