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Why Attend: Transform Market Size into Market Success

This webinar is designed for GTM, marketing, and revenue leaders who want clarity, not complexity.

  • Distinguish between vanity TAM and actionable TAM.
  • Identify high-value market clusters using intent, geo, and industry signals.
  • Prioritize segments ready for activation using a high-value account prioritization model.
  • Convert TAM into measurable pipeline through aligned Marketing & Sales motions.
  • Use SPAN’s enriched datasets and verified data intelligence to accelerate targeting and expansion.
  • Scale into new regions by refining TAM into Accurate Opportunity Pools.
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Key Definitions for GTM Leaders

For a successful go-to-market strategy, it is critical to understand the distinction between theoretical potential and actionable revenue opportunities:

Concept Definition & Focus
True TAM (Actionable TAM) True TAM is your Accessible Market, defined by detailed firmographics (including company revenue and targeted goals), tech maturity, and global demand for your product/service. Focusing on these elements ensures strategic market movement, yielding better revenues and margins.
Assumed TAM (Vanity TAM) This is the market size that most companies overestimate. It counts the entire possible market but ignores that buying ability is not in equals to the buying intention and market size is not in equal to the market revenue potential.
Precision-Driven Execution Precision-Driven Execution is the coordinated Marketing & Sales alignment approach. It ensures the audience, timing, channel, and message are perfectly aligned, relying on signal-based playbooks and coordinated outreach cadences to accelerate pipeline velocity.

Who Should Attend

  • GTM Leaders
  • Demand Gen & Growth Leaders
  • Marketing Directors
  • Sales Leaders
  • RevOps & Analytics Teams
  • Founders pursuing new market expansion

What You’ll Learn (Agenda)

Topic Key Takeaway
TAM vs. Real Market Reality Why traditional TAM models fail — and what high-growth companies do differently.
Defining Your Actionable TAM Segment by geo, industry, buying committees, revenue tiers, and readiness signals.
Identifying High-Value Segments Spot markets heating up with surging intent and competitor movement.
Turning TAM Into Pipeline Activation playbooks that boost outreach precision and conversion rates.
The SPAN Advantage How SPAN’s signal-rich datasets uncover hidden opportunities and unlock global scale.
Global Upscale Strategy How to pick the right regions for expansion using demand heatmaps and conversion density.

What You'll Walk Away With

You'll walk away with:

  • A clear model to translate market size into revenue opportunity.
  • A blueprint for signal-led prioritization.
  • The exact framework for segmented audience activation, proven to help organizations accelerate the sales cycle and boost conversion rates (based on a real-world example).
  • Practical insights to scale across regions with confidence.

Plus, all attendees receive a personalized TAM assessment that maps your highest-value markets, identifies strong intent clusters, and outlines where expansion can deliver the quickest lift.

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Secure Your Spot — Limited Seats

Learn how to unlock new revenue from markets you already serve and markets you haven’t explored yet.

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Frequently asked questions

  • How do I know if my company is overestimating its Total Addressable Market (TAM)?

    Most companies overestimate TAM by counting the entire possible, theoretical market instead of the realistic, Accessible Market. The true test is if you are experiencing burnout on low-yield segments because you have mistaken buying ability for buying intention, or market size for market revenue potential.

  • What types of 'intent and behavioral signals' actually predict a sales outcome?

    High-value signals are those that reveal buying intent before sales engagement. These include accounts consuming content on your category, specific keywords searched, competitor engagement, hiring trends, budget expansion signals, and technology renewal cycles.

  • The webinar mentions 'segmentation'—what specific attributes should we use to identify high-value buyers?

    High-value segmentation requires using attributes that correlate with buying, such as Firmographics (industry, revenue, and employees), Technographics (tools they use, tech stack gaps), Buying-Committee Personas, growth stage, and past buying patterns.

  • How does SPAN Global Services help with converting TAM into measurable sales pipeline?

    SPAN Global Services helps organizations refine TAM into Accurate Opportunity Pools by providing verified data intelligence and intent-based indicators. This supports precision-driven execution in ABM campaigns, predictive modeling, and compliant data delivery to drive account-level execution.

  • Is this framework applicable for companies looking to expand into new international regions?

    Yes. The framework is designed to activate high-value growth strategy Worldwide. You will learn how to pick the right regions for expansion using demand heat maps and how to leverage SPAN's datasets to unlock global scale with real demand intelligence.
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