Is AI Going to Replace Your Digital Marketing Team?

Is AI Going to Replace Your Digital Marketing Team?

The more relevant concern would be: does AI do a better job than your digital marketing team? AI mechanics is advanced quite a lot in the recent years, but has it acquired the acumen to replace human intuition? Maybe not, but it has taken out the need of “gut feelings” altogether in today’s world of data-driven marketing. […]

What 2018 means for Data Driven Businesses?

What 2018 means for Data Driven Businesses?

A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines are oiled, anchors are changed, and wrecks are cured with proactive measures and the apt technology that ensures security. Although unknown, 2018 is all set to become the most adventurous itinerary for businesses across the […]

Is It Better to Purchase Email Lists before GDPR, or after?

Is It Better to Purchase Email Lists before GDPR, or after?

The entire world is tripping over losing out EU’s potent virtual data-market in wake of its new legislative data protection reform. Though, to tell the truth, the General Data Protection Regulation (GDPR) is simply replacing an old directive ammended in another millennium, to handle a data-driven ecosphere that has evolved much ahead of its times. However, GDPR’s impact […]

Span Global Services HOO Shifts Base to Singapore

Span Global Services HOO Shifts Base to Singapore

Mukundan AP, our Head of Operations (HOO) in Data, has recently shifted base to Singapore to oversee Champions Group’s global data operations. Champions Group, a Singapore-enlisted multinational (MNC), is an umbrella corporation rooted into real estate & infrastructure, information technology (IT), global tourism, and many more business verticals.   Champions Infometrics, the IT division of […]

Actionable Data from Automated Data Management – Your New Campaign Idea!

Marketers are struggling to maintain their ‘Being where the customers are’ resolve. And that is partly because of the new technological revolution now taking place in the B2B digital space. Data inputs from interconnected daily devices (IoT) and intricate online customer interactions (e-commerce etc.) is making the customer data framework more complex than ever. Some […]

Span Global Services @ Interop Las Vegas 2016: IT Innovation Unleashed

Contrary to popular belief, people trust people. A flesh-and-blood handshake works much better in sealing the deal than an anonymous online contract. Even in the digital marketing businesses, meeting your high net-worth (HNI) clients now and then is not a bad thing. And where can this be better hosted than in an event organized by […]

YOUR TECHNOLOGY MARKETING INVESTMENTS ARE INCOMPLETE WITHOUT THESE 10 COMMANDMENTS

Tenzin Geychok(Mike) November 17, 2015

The trading world is booming in its digital existence. And why not! It is fast, cost-efficient, user-friendly and customizable. Further, digital interactions are like written receipts every step of the way. They are trackable to the tiniest and minutest detail. Trend predictions can be perfected to design specifically targeted strategies. Some packaged, others isolated – […]

Span Global Services at Dreamforce 2015! Updates and pictures

Span Global Services is at Dreamforce 2015! Dreamforce 2015 has proven to be as good as we expected. With the massive in-flow of attendees and amazing sessions happening day long, we are busy taking it all in. It has been a event we have been looking forward too a lot and now that it is […]

Is your business functioning without Marketing Automation ‘Bots’?

Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collateral, and tracks website traffic and responses. However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it […]

Mobile Marketing – Nascent yet Necessary

Who could predict, that the mobile phone devices industry at large would give a run for the money to industries like Cameras, watches etc. There is a paradigm shift in the thought process of owning devices. Mobile devices were introduced as a basic necessity for connecting people on the go. With the increase in the […]