Things You Need to know before planning your email campaign

Things You Need to know before planning your email campaign

On the face of it, an email marketing campaign sounds like an effort which is guaranteed to bring in good results. You put together a set of email ids from the email leads you have got, then draft a nice email to them, and shoot your emails off to them. And then sit back and wait […]

CEO Mailing List For A Distinct Advantage Over Competitors

CEO Mailing List For A Distinct Advantage Over Competitors

Accumulate, Store And Procedure Data About Your Customers With CEO Email List CEO email database will reduce the amount of time you spend managing data by offering you a suitable database, so you don’t go out and start searching for the audience. A simple available and straightforward database of agreement data will carry daylight into […]

Breaking myths about the ideal customer profile

Breaking myths about the ideal customer profile

As successful strategies work in the digital space, we learn hard-core lessons about identifying real customers. Based on their buying pattern, an ideal profile is carefully made to target others. Because of myths surrounding their specific characteristics, at times, strategies do not bring desired results. ‘If a customer complains he may not return’ is precisely […]

Identify 5 best & worst customers who shape your business

Identify 5 best & worst customers who shape your business

Marketers are so caught up in identifying the best customers that they completely forget that the bad ones also play a role in improving their business growth! They focus on the ideal customer profile and fail to recognize those whose business results in spiraling losses. In fact, it is not even hard for some sales […]

Is AI Going to Replace Your Digital Marketing Team?

Is AI Going to Replace Your Digital Marketing Team?

The more relevant concern would be: does AI do a better job than your digital marketing team? AI mechanics is advanced quite a lot in the recent years, but has it acquired the acumen to replace human intuition? Maybe not, but it has taken out the need of “gut feelings” altogether in today’s world of data-driven marketing. […]

What 2018 means for Data Driven Businesses?

What 2018 means for Data Driven Businesses?

A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines are oiled, anchors are changed, and wrecks are cured with proactive measures and the apt technology that ensures security. Although unknown, 2018 is all set to become the most adventurous itinerary for businesses across the […]

Is It Better to Purchase Email Lists before GDPR, or after?

Is It Better to Purchase Email Lists before GDPR, or after?

The entire world is tripping over losing out EU’s potent virtual data-market in wake of its new legislative data protection reform. Though, to tell the truth, the General Data Protection Regulation (GDPR) is simply replacing an old directive ammended in another millennium, to handle a data-driven ecosphere that has evolved much ahead of its times. However, GDPR’s impact […]

Span Global Services HOO Shifts Base to Singapore

Span Global Services HOO Shifts Base to Singapore

Mukundan AP, our Head of Operations (HOO) in Data, has recently shifted base to Singapore to oversee Champions Group’s global data operations. Champions Group, a Singapore-enlisted multinational (MNC), is an umbrella corporation rooted into real estate & infrastructure, information technology (IT), global tourism, and many more business verticals.   Champions Infometrics, the IT division of […]

Actionable Data from Automated Data Management – Your New Campaign Idea!

Marketers are struggling to maintain their ‘Being where the customers are’ resolve. And that is partly because of the new technological revolution now taking place in the B2B digital space. Data inputs from interconnected daily devices (IoT) and intricate online customer interactions (e-commerce etc.) is making the customer data framework more complex than ever. Some […]

Span Global Services @ Interop Las Vegas 2016: IT Innovation Unleashed

Contrary to popular belief, people trust people. A flesh-and-blood handshake works much better in sealing the deal than an anonymous online contract. Even in the digital marketing businesses, meeting your high net-worth (HNI) clients now and then is not a bad thing. And where can this be better hosted than in an event organized by […]