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How to Boost Your Email Marketing ROI Potential?

How to Boost Your Email Marketing ROI Potential?

Email marketing has the potential to increase the revenue by 4400%. For every one dollar spent, there’s a return of $44. These facts have been repeated so many times that the numbers now seem to be carved on our memory. Say email marketing to a digital marketer and expect them to picture the number 44 […]

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9 Strategies to Transform Your Email Marketing in 2022

9 Strategies to Transform Your Email Marketing in 2022

Ever since the dawn of the digital era, email marketing has been used extensively, especially in the B2B sector, for lead generation and lead nurturing that consequently result in conversions. Transition is a part of life, and email marketing is no exception to it. As a marketer in charge of generating leads and ROI from […]

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6 Email Marketing Misconceptions you Better Stay Away From

6 Email Marketing Misconceptions you Better Stay Away From

Are you finding little or no success with your email marketing efforts? Are your open rates dismally low, with even lesser click-through rates and zero conversions? And the worst part, is this botch up becoming recurrent with the graph of success dipping continuously downwards? If yes, then you must, certainly, be harboring certain email marketing […]

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8 Effective Tips to Design Visually Appealing Emails

8 Effective Tips to Design Visually Appealing Emails

Professionals working in companies all over the world receive more than 120 emails per day on an average. The following graph shows the number of emails sent and received worldwide from 2017 to 2025, 333.2 is the value estimated for the upcoming year. Source: Statista These numbers are intimidating and might even demotivate a marketer into […]

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How to Write an Amazing Sales Email in 7 Easy Steps?

How to Write an Amazing Sales Email in 7 Easy Steps?

About 306 billion emails are sent and received each day. A working professional, therefore, must be receiving more than hundreds of emails per day, on an average. Are all of these emails opened and responded? With an open rate of 15-25% considered healthy across industries, it can be said that less than half of the […]

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Why Firmographic Data is Critical for Sales and Marketing Success

Why Firmographic Data is Critical for Sales and Marketing Success

B2B visitors are hard to please. Even when they’re sure about a proposition, most of them would still abandon without signing up if there is even a speck of doubt or skepticism in their minds. Predicting their behavior and motivation, therefore, is a tough nut to crack. What if you could figure out which of […]

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Top 10 Christmas Email Marketing Tips For Lead Generation

Top 10 Christmas Email Marketing Tips For Lead Generation

Christmas is round the corner and the festive disposition is already aglow. Amid all the joy and celebration, Christmas time is also a period when businesses are up on their toes to leverage the holiday season and engage their prospects. The goal is to generate more leads, some of whom will become loyal customers in […]

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The 7 Cold Email Mistakes That Kill Your Conversion Rates

The 7 Cold Email Mistakes That Kill Your Conversion Rates

No doubt email marketing is one of the most effective marketing strategies, but you are not the only one sending emails. According to Harvard Business Review, professionals, on average, have more than 200 emails in their inbox and receive 120 new ones each day, but only answer to 25% of them. So the room is […]

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7 Ways to Leverage Segmentation for B2B Campaign Success?

7 Ways to Leverage Segmentation for B2B Campaign Success?

According to a research study, 77% of B2B sales and marketing professionals are certain that personalized marketing can significantly enhance customer relationship. So, how do you best achieve personalization in your B2B marketing? The answer is through Segmentation. The term ‘segmentation’ encompasses a wide range of techniques and approaches. When we talk about segmentation, we […]

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How to Enhance the ROI of Database Marketing?

How to Enhance the ROI of Database Marketing?

Database marketing is not only collecting information about a customer. Understanding consumer behavior is an important component of database marketing. When a marketer learns a customer’s behavior, he or she can offer solutions that are tailored to that customer. Tutorials, registrations for events and webinars, videos, a specific product, or a service are examples of […]

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