How AI can Help Increase Email Deliverability and Open Rates
Email is a critical part of how all organizations communicate, but the system is flawed by two limitations: spam and poor deliverability. To utilize email addresses for campaigns that others can trust, you must first take steps to create a sender reputation through built-in anti-spam measures such as Sender Policy Framework (SPF) and Domain Key […]
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Tactics to Fall Back on When Inbound Marketing isn’t Yielding Leads
Business owners the world over grapple with one common pain point – that is their marketing is not working the way it should and is not yielding the right amount of leads. The million-dollar question is how you would fix this problem. The true measure of marketing effectiveness is the number of qualified leads that […]
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Deep Diving into Understanding B2B Buyer Journey
Understanding the B2B buying journey is important for salespeople because it determines how they sell to their prospects. To find out where a prospect is in the buying journey, you need to ask them questions and do some research to gather intelligence about their company. Companies need to understand how B2B buyers think before they […]
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How to Narrow Fault Lines to Make Sales and Marketing Work Together
The marketing department is responsible for generating leads, and the sales team is in charge of converting those leads into customers. However, these departments have always had a strained relationship with each other – one that often ends up hurting business. Instead of being competitive, it’s important to understand how both teams can work together […]
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How Data Scrubbing can Direct Your Sales Strategy
When it comes to sales and marketing, you have to rely a lot on data. So, data forms the basis of any business activity, and any engagement we are involved in today is creating data in some format or other. Essentially, data is being created, analyzed and consumed in epic proportions. With all this buzz […]
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How is Intent Data Going to be Pivotal in B2B Marketing
B2B Marketing is by far data-driven today, and the future of B2B marketing will be more of intent data working in tandem with AI. Today AI is being used to process data generated in high volumes and velocity, typically as a result of humongous consumption of digital content. Intent data is the future of B2B […]
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How Product Marketing Teams Can Utilize Tech Adoption Intelligence
As a product marketing team, you need to understand what technology your customers are using and how they adopt it. Tech adoption intelligence provides actionable intelligence for business decision-makers who need it and marketers alike. As a tech marketer, tech adoption intelligence is your doorway to reach out to technology user in the moment of […]
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What is Quality Sales Data, and How Can It Drive Sales?
Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for […]
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Your Secret Sauce for Successful ABM Campaigns with Customer Data
The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]
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Comprehensive Marketing Strategies for Food & Beverage Business
The average net worth of the food and beverage industry has increased exponentially due to advancements in technology and rapid changes in the marketplace for content. Just like any other industry, there are many different types of customers looking for good food and beverages from restaurant chains the world over. Knowing who your potential customer […]
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