Essential Component for Doubling MROI

Essential Component for Doubling MROI

Businesses spend a lot on their marketing budgets with a major focus on email marketing. After all, email marketing allows businesses to get directly in touch with their consumers in a cost-effective way. With Radicati’s Email Statistics report predicting more than 3 billion people will be using email come 2020, the world of email marketing […]

Getting results from a comprehensive buyer persona

Getting results from a comprehensive buyer persona

A buyer persona is created to understand the target audience. It is an invaluable tool for every marketer to remain in the competitive B2B trade. It begins with research and analysis to develop the right template. This is the secret to getting results each time the sales team is sent into the field to attain […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1: Always start with your active customers It is natural for businesses for wanting […]

Top Email Appending Mistakes To Avoid

Top Email Appending Mistakes To Avoid

Having accurate customer contact information is like gold dust for business marketing teams. This allows businesses to get in touch with consumers and B2B contacts directly. Not only does such a communication save time, but it also saves effort in redirecting clients to the business website. A wrongly typed email address or an outdated email, […]

Now You Can Do even More With B2B email List

Now You Can Do even More With B2B email List

An email list passes a mass message with a custom text message to multiple recipients worldwide. This is the best-proven way to simultaneously send the same message across people. In simple language, it’s a list of electronic addresses that are used to send a message electronically to millions of people simultaneously. The email list is […]

CEO Mailing List For A Distinct Advantage Over Competitors

CEO Mailing List For A Distinct Advantage Over Competitors

Accumulate, Store And Procedure Data About Your Customers With CEO Email List CEO email database will reduce the amount of time you spend managing data by offering you a suitable database, so you don’t go out and start searching for the audience. A simple available and straightforward database of agreement data will carry daylight into […]

Breaking myths about the ideal customer profile

Breaking myths about the ideal customer profile

As successful strategies work in the digital space, we learn hard-core lessons about identifying real customers. Based on their buying pattern, an ideal profile is carefully made to target others. Because of myths surrounding their specific characteristics, at times, strategies do not bring desired results. ‘If a customer complains he may not return’ is precisely […]

Assemble Customer Insights for Relevant Marketing

Assemble Customer Insights for Relevant Marketing

It is vital for every organization to increase revenues for growth. At some point in the sales journey, there will be a necessity to engage new clients. You will need to get out of the comfort zone and create a new ICP based on who can afford your products. This will allow marketing efforts to […]

Identify 5 best & worst customers who shape your business

Identify 5 best & worst customers who shape your business

Marketers are so caught up in identifying the best customers that they completely forget that the bad ones also play a role in improving their business growth! They focus on the ideal customer profile and fail to recognize those whose business results in spiraling losses. In fact, it is not even hard for some sales […]

How B2B marketers are using data to segment email campaigns

How B2B marketers are using data to segment email campaigns

We talk of so many aspects of digital marketing. There are websites, there are blogs, people have their social media campaigns, and there are email marketing campaigns. But if we think of the rudimentary digital marketing of a decade or two back, we will see that emails were an important weapon in the marketing arsenal […]