Bad Data: Organizational Cancer that Can Kill Your Business

Bad Data: Organizational Cancer that Can Kill Your Business

Social copy – Bad data has an adverse impact on a business marketing and sales efforts. Find out just how harmful bad data is and how it can cripple an organization. Every marketer worth their salt knows just how important the quality of data is. Without useful data, no marketing efforts can ever reap ROI. […]

How can you Use Artificial Intelligence from Lead Generation to Lead Conversion

How can you Use Artificial Intelligence from Lead Generation to Lead Conversion

 Introduction Artificial Intelligence will be the ultimate version of Google – A search engine that would know exactly what you wanted before you even expressed your desires and would deliver it to you AI is gaining such prominence that 78% of brands either have already implemented or are willing to implement AI in their business […]

How to Know When NOT to Purchase Email Databases

How to Know When NOT to Purchase Email Databases

If your list is bad, the first thing that will be hurt is your email deliverability. Poor deliverability will result in poor open rates, poorer click-throughs, and worse conversions. And like the one rotten apple in the basket, one bad email list will contaminate your campaign statistics bunch. Save your marketing ROI. Don’t purchase email […]

Why Total Addressable Market is an Essential Metric in Your Business Plan

Why Total Addressable Market is an Essential Metric in Your Business Plan

“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total Addressable Market (TAM) also known as Total Available Market, on the other hand, is a usable, revenue-generating chunk out of the “Market” actually available to a business to sell to. When you go to a […]

Essential Component for Doubling MROI

Essential Component for Doubling MROI

Businesses spend a lot on their marketing budgets with a major focus on email marketing. After all, email marketing allows businesses to get directly in touch with their consumers in a cost-effective way. With Radicati’s Email Statistics report predicting more than 3 billion people will be using email come 2020, the world of email marketing […]

Quality B2B Email Lists: A Must-have in Any Marketing Campaign

Quality B2B Email Lists: A Must-have in Any Marketing Campaign

In this digital era, all our lives are intertwined and connected because of the internet. Hence, it is only natural for us to use it to boost business prospects. The most efficient way to boost your business prospects via the internet is email. The thought that email marketing is not relevant for today is a […]

20 ways to generate greater ROI with your email lists

20 ways to generate greater ROI with your email lists

An email list is typically seen as a list of contacts through which you drive a focused email campaign with all that you got to offer. But you ever had the feeling that the vendor made a lot of promises with their email lists but results were nothing close to what was projected? Well, we all […]

Your B2B Data is GDPR Complied if You Have These 8 Things

Your B2B Data is GDPR Complied if You Have These 8 Things

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

Find email lists with genuine lead magnets

Find email lists with genuine lead magnets

There are multiple resourceful ways to contact genuine B2B consumers. Yet, marketers struggle to approach the right ones. They look for top email list providers, whether they are capable or not of delivering the kind of leads required for conversion. Thus, the first priority should be to find email lists which are appropriate to your […]

Why Product-Centered Emails Won’t Work? 6 Hacks to Influence Customer Decisions

Why Product-Centered Emails Won’t Work? 6 Hacks to Influence Customer Decisions

Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they first discuss how to market a […]