Where to Get Your B2B Tech Data in 2023
Let’s face it; data is the holy grail of marketing. Companies need data on their customers, both current and prospective, to tailor their interactions. According to a study by Gartner, 60% of B2B organizations will adopt a data-driven selling approach by 2025. Data-driven marketing and sales involve collecting, classifying, processing, and analyzing huge volumes of […]
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The Future of Email Marketing and Emerging Trends
The rise of digital marketing saw unprecedented growth globally. With an estimated growth of $786.2 billion by 2026, the industry offers immense potential for anyone breaking into the field. However, with more than 4 billion email users, almost half of the entire world’s population, email marketing offers a significant boost for businesses if used correctly. […]
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B2B Lead Nurturing Guide: Proven Strategies for Boosting Conversions
Are you at the top of your lead generation game but failing to close as many deals? Maybe your lead nurturing efforts need to be revamped. Let’s face it; B2B lead generation is a challenging process. The typical B2B sales cycle is long due to multiple stakeholders and higher stakes. And your time, resources, and […]
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How to Boost B2B Marketing Efforts Through Customer Segmentation?
A one-to-many marketing campaign will do you no good in today’s B2B landscape. That’s because buying decisions aren’t made by a single stakeholder anymore. Instead, they are a result of a consensus between C-suite executives, managers, finance, and technical experts. Safe to say, your marketing campaigns, therefore, must appeal to all of them. And according […]
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Why Big Data is a Big Deal in Email Marketing in 2023
If you look at B2B marketing trends over the recent years, two buzzwords stand out: big data and email marketing. It is not news that email marketing is one of the most profitable B2B marketing strategies out there. And big data is now considered a vital component for running and growing a business. So, what […]
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A Guide to Building an Effective Sales Prospecting Strategy
Most of your leads won’t convert to paying customers. Here are three reasons why– They have plenty of options to choose from They have limited budgets and spend a longtime in the consideration stage They expect more hands-on attention from sellers before investing in a product. To address this, many marketers focus on improving lead […]
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Top B2B Marketing Strategies to Boost Your ROI
For about 30% of B2B marketers, measuring the ROI of their marketing efforts has turned out to be the biggest challenge they face in 2022. Marketing is complex enough already, but the challenge of achieving and justifying a higher ROI makes most marketers sweat. But what’s with this old-age interest in measuring marketing ROI? Well, […]
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10 Killer Email Marketing Statistics That Prove Its Mettle
The B2B landscape is divided between believers and non-believers of email marketing. On one end, you have several marketing experts who laud this channel. At the same time, others question its relevance in today’s age of social and professional networking. In such a scenario, how do you decide the prowess of a tried and tested […]
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Top Lead Generation Strategies to Increase Sales and Brand Awareness
The unbelievably fast growth in the technology sector is good news. In 2020, the MarTech industry grew to a massive 8000 solutions, down from 1800 solutions in 2015, with a growth rate of 13.6%! But this also means immense competition to gain the attention of a small prospect pool. The result? Information supercharge for an […]
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Choosing The Best B2B Data Provider in 2023
B2B data providers can take a lot off your plate. They provide purchase-ready datasets you can pump into your data-driven campaigns immediately. However, the success of your data-driven campaigns depends greatly on your data quality. This means that before you approach a data provider company, you should assess if their services meet your needs. Here […]
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