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Top Email Appending Mistakes To Avoid

Top Email Appending Mistakes To Avoid

Having accurate customer contact information is like gold dust for business marketing teams. This allows businesses to get in touch with consumers and B2B contacts directly. Not only does such a communication save time, but it also saves effort in redirecting clients to the business website. A wrongly typed email address or an outdated email, […]

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Key Focus Areas in Data-Driven Marketing for 2021 and Beyond

Key Focus Areas in Data-Driven Marketing for 2021 and Beyond

Mukundan A P April 8, 2021

On 8th January 2020, the Duke and Duchess of Sussex stepped down as “senior” royals. And on 9th January 2020, the World Health Organization announced a deadly coronavirus had taken roots in Wuhan, China. A lot has changed since we bid adieu to the year from hell – 2020! But data-driven marketing? It is here […]

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5 reasons why a brand based research is so vital for a B2B Marketer

5 reasons why a brand based research is so vital for a B2B Marketer

Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding prospects and trying to convert them. A B2B marketer is not just selling a product or a service. He or she is selling an idea which comes wrapped in a brand. When we think of […]

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The right way to add intelligence in your B2B customer databases

The right way to add intelligence in your B2B customer databases

Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]

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Why Total Addressable Market is an Essential Metric in Your Business Plan

Why Total Addressable Market is an Essential Metric in Your Business Plan

“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total Addressable Market (TAM) also known as Total Available Market, on the other hand, is a usable, revenue-generating chunk out of the “Market” actually available to a business to sell to. When you go to a […]

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Your B2B Data is GDPR Complied if You Have These 8 Things

Your B2B Data is GDPR Complied if You Have These 8 Things

Mukundan A P March 11, 2021

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

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Data Profiling: The What, The Why, and The How

Data Profiling: The What, The Why, and The How

“Data is the new oil. It’s valuable, but if unrefined, it cannot really be used” – this quote by the mathematician Clive Humby perfectly signifies the necessity of fine-tuning data and maintaining optimum quality. Bad data can wreck your business decisions, waste vital resources, and eat up a considerable chunk of revenue. According to an […]

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Big Email Deliverability is Smarter than a Tiny URL

Big Email Deliverability is Smarter than a Tiny URL

Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were sci-fi back then) fitting into even smaller pockets. Fast forwarding to the new millennium, email marketing professionals cashed in to this trend by shortening the links they were sending to their online customers. A three-line […]

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Quality B2B Email Lists: A Must-have in Any Marketing Campaign

Quality B2B Email Lists: A Must-have in Any Marketing Campaign

In this digital era, all our lives are intertwined and connected because of the internet. Hence, it is only natural for us to use it to boost business prospects. The most efficient way to boost your business prospects via the internet is email. The thought that email marketing is not relevant for today is a […]

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Identify better prospects using Data Profiling

Identify better prospects using Data Profiling

Mukundan A P February 11, 2021

In the current industry phase people are drowning in data. However, no such thing exists as ‘mass audience’. All customers are different from each other, isn’t it? Every customer is unique and wants to be treated likewise. The best solution to treat your customers the way they ought to be treated is Data Profiling. The […]

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