Getting results from a comprehensive buyer persona

Getting results from a comprehensive buyer persona

Mukundan A P September 24, 2020

A buyer persona is created to understand the target audience. It is an invaluable tool for every marketer to remain in the competitive B2B trade. It begins with research and analysis to develop the right template. This is the secret to getting results each time the sales team is sent into the field to attain […]

Why Does Your Business Need Sales Enablement Today?

It is no secret that tasks well-executed are often well-planned. If you offer a systemic plan and provide budgeted resources well in advance, your sales teams will attain their quotas and goals more efficiently. Strategizing on “how tos” as early as possible with “what if” scenarios accounted for, will convert more leads and drive revenue […]

20 ways to generate greater ROI with your email lists

20 ways to generate greater ROI with your email lists

Mukundan A P September 10, 2020

An email list is typically seen as a list of contacts through which you drive a focused email campaign with all that you got to offer. But you ever had the feeling that the vendor made a lot of promises with their email lists but results were nothing close to what was projected? Well, we all […]

Grow Your Customer Data with Email Appending

Grow Your Customer Data with Email Appending

Have a great product and an even greater marketing campaign, but still not seeing results? Perhaps, your communique is not reaching the right prospects. Read how email appending can save you. While you may have an exceptional client outreach strategy ready for deployment, it won’t work unless you append your email marketing database. Simply put, […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Mukundan A P September 3, 2020

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1.  Always Start with your Active Customers It is natural for businesses for wanting […]

Span Global Services reveals dazzling deals on Business Database Solutions

Span Global Services reveals dazzling deals on Business Database Solutions

B2C brands especially retail major in seasonal marketing campaigns and B2B brands go lull during the holiday season. Such notions are primarily because of the B2B business model- A complicated buying process which involves a lot of approvals done mainly on a contract basis. That’s what businesses think when it comes to B2B Holiday campaigns, […]

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Marketing in the post GDPR Era – 8 ways to optimize your MROI

Mukundan A P August 20, 2020

Customer communications is one of the core pillars without which businesses will fail to thrive. While GDPR might come across as an extreme data regulation law, directly impacting customer communications, in actuality there are just 3 areas that marketers need to be concerned about. Once the right measures are put into place, optimizing marketing communications […]

How to Build a Massive Email List

How to Build a Massive Email List

Mukundan A P August 13, 2020

Email as always is still considered as the most effective way to build lasting relationships with customers. It continues to deliver results that lead to more sales and repeat traffic to your website. Email Lists are affordable and can be customized based on your requirements. You can build a loyal clientele with both new and […]

A Brief Overview of Marketing Automation for B2B Marketers

A Brief Overview of Marketing Automation for B2B Marketers

When a business starts off there are a limited number of prospects it can target. When the customers and prospects of a business are other companies, then this number is even smaller. As the business grows, the B2B Marketing efforts slowly increase. More prospects need to be targeted, and the pool of existing customers also […]

Top Email Appending Mistakes To Avoid

Top Email Appending Mistakes To Avoid

Having accurate customer contact information is like gold dust for business marketing teams. This allows businesses to get in touch with consumers and B2B contacts directly. Not only does such a communication save time, but it also saves effort in redirecting clients to the business website. A wrongly typed email address or an outdated email, […]