Save Marketing Dollars With a Data Audit
Every business today relies on data to make strategic decisions. But, have you ever wondered how reliable and accurate your customer database is? A report published by Experian concludes that 93% of business leaders acknowledge that data is instrumental for a company’s success. However, 66% of those lack a proper understanding of how to achieve […]
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Why Marketers Must Increase Investment on Data in 2021
At the beginning of the year, things looked peachy for the marketing sector. A significant increase in the proliferation of technology was expected, and analysts predicted a bright future for digital ad spends. Similarly, with significant events like the Tokyo Summer Olympics and the US elections looming, offline ad expenditure was also expected to grow. […]
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Driving Sales With Data Enhancement
In today’s consumer-centric business landscape, using Big Data has become non-negotiable. Customers are generating a spectacular amount of data every day that can provide valuable insights into their buying behaviors. But, big data flows into organizations in a raw and unstructured manner, thus rendering it mostly unusable, unless you clean it. Cleaning or standardization techniques […]
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Digital Marketing Ailments: How Brands Are Killing Apps
There are apps, and there are apps: some that solve problems, some that don’t. The problem in hand is that the mobile apps market is saturating and the once “gold rush” enthusiasm over digital marketing through mobile apps is coming to an end. And only poor digital brand management is to be blamed for that. […]
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The Most Practical Measures to Boost Your Technology Users List Potential
The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]
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The Biggest Email Marketing Campaign Challenges
Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]
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Assemble Customer Insights for Relevant Marketing
It is vital for every organization to increase revenues for growth. At some point in the sales journey, there will be a necessity to engage new clients. You will need to get out of the comfort zone and create a new ICP based on who can afford your products. This will allow marketing efforts to […]
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5 Reasons Why You Should Adopt Email Marketing Strategy
Using emails to communicate your marketing message to a target audience is called email marketing. It is a direct form of advertising with an intention to promote your products and services. Email marketing is now adopted religiously by internet marketers around the world. The 5 points below explains the benefits of adopting email marketing and […]
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Four scenarios in which a mailing list could turn from an asset to a liability
No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]
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What are 360-Degree Buyer Connections and How to Develop Them?
How well do businesses know their clientele? Even though every organization has its version of a perfect customer, it is not enough to skim through the surface of their personalities. You have to gain an in-depth knowledge of prospects, tailor offerings accordingly, and reach out to them on their terms. While this may sound overwhelming, […]
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