Essential Component for Doubling MROI

Essential Component for Doubling MROI

Businesses spend a lot on their marketing budgets with a major focus on email marketing. After all, email marketing allows businesses to get directly in touch with their consumers in a cost-effective way. With Radicati’s Email Statistics report predicting more than 3 billion people will be using email come 2020, the world of email marketing […]

Things You Need to know before planning your email campaign

Things You Need to know before planning your email campaign

On the face of it, an email marketing campaign sounds like an effort which is guaranteed to bring in good results. You put together a set of email ids from the email leads you have got, then draft a nice email to them, and shoot your emails off to them. And then sit back and wait […]

The Why and How of Data Cleansing

The Why and How of Data Cleansing

Mukundan A P May 14, 2020

Big Data is the silent champion behind every successful marketing campaign these days. Sales and marketing departments use data exhaustively to get to know their target audiences, track leads, create buyer personas, and personalize customer offerings. But, not all the data that filters through your database is deemed usable. A major chunk of it is […]

Email Appending Explained

Email Appending Explained

Mukundan A P May 7, 2020

Present-day marketing is becoming more about benchmarking customers with the help of cleansed and enriched data. With applications in Artificial Intelligence and Machine Learning, data on the target audience is not only being mined accurately but also being used to predict how they will react to business offerings in the future. Data and technology together […]

How B2B Companies Turning to Digital Marketing in the Wake of COVID-19

How B2B Companies Turning to Digital Marketing in the Wake of COVID-19

Mukundan A P April 30, 2020

Billboards glittering on iconic buildings with absolutely no one to look at them – that’s the busiest square in the city that never sleeps. The Times Square at least gets the luxury of billboards filled with advertisements. Tokyo’s Shibuya Crossing is lamenting with empty ones. Never before had the busiest spot in Tokyo been free […]

Driving Sales With Data Enhancement

Driving Sales With Data Enhancement

In today’s consumer-centric business landscape, using Big Data has become non-negotiable. Customers are generating a spectacular amount of data every day that can provide valuable insights into their buying behaviors. But, big data flows into organizations in a raw and unstructured manner, thus rendering it mostly unusable, unless you clean it. Cleaning or standardization techniques […]

Best Practices for Data Appending

Best Practices for Data Appending

Mukundan A P April 16, 2020

Marketing campaigns have changed a lot over the few years. In today’s age, you need to own a solid contact database of your customers and potential leads to conduct a successful marketing campaign. The most successful marketers engage their target audiences with excellent content and rely on different kinds of data to determine which information […]

Save Marketing Dollars With a Data Audit

Save Marketing Dollars With a Data Audit

Every business today relies on data to make strategic decisions. But, have you ever wondered how reliable and accurate your customer database is? A report published by Experian concludes that 93% of business leaders acknowledge that data is instrumental for a company’s success. However, 66% of those lack a proper understanding of how to achieve […]

Why Marketers Must Increase Investment on Data in 2020

Why Marketers Must Increase Investment on Data in 2020

Mukundan A P March 26, 2020

At the beginning of the year, things looked peachy for the marketing sector. A significant increase in the proliferation of technology was expected, and analysts predicted a bright future for digital ad spends. Similarly, with significant events like the Tokyo Summer Olympics and the US elections looming, offline ad expenditure was also expected to grow. […]

3 Steps to Data Verification

3 Steps to Data Verification

Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver results is dependent on everything connected to data verification and its accuracy. This post focuses on the golden mean for its services and why you need to pay close attention to it for enhanced email marketing. We help you to […]