What are 360-Degree Buyer Connections and How to Develop Them?

How well do businesses know their clientele? Even though every organization has its version of a perfect customer, it is not enough to skim through the surface of their personalities. You have to gain an in-depth knowledge of prospects, tailor offerings accordingly, and reach out to them on their terms. While this may sound overwhelming, […]

Email Appending Plugs Decays of Your Ageing B2B Clientele

Email Appending Plugs Decays of Your Ageing B2B Clientele

A business email campaign succeeds on three things: A mind-blowing offer Interesting content The right audience Offers have a short shelf life in the readers’ memory. There are just too many of them flying around to notice all. The content suffers time-decay too, but with higher tolerance. Yet, both of them have a striking range […]

CEO Mailing List For A Distinct Advantage Over Competitors

CEO Mailing List For A Distinct Advantage Over Competitors

Mukundan A P November 5, 2020

Accumulate, Store And Procedure Data About Your Customers With CEO Email List CEO email database will reduce the amount of time you spend managing data by offering you a suitable database, so you don’t go out and start searching for the audience. A simple available and straightforward database of agreement data will carry daylight into […]

Matching your Buyer’s Journey with evolved Keyword research

Matching your Buyer’s Journey with evolved Keyword research

Buyers are getting smarter. They now have the luxury of easily available information (Thank you Google!) to solidify their purchasing decisions. Buyers are also getting impatient and want to spend as less time as possible to get the best possible results. Search engines such as Google, Bing and Yahoo, have over the years modified search […]

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Why Your Mailing Database is Amassing Subscribers – NOT Readers

Mukundan A P October 22, 2020

Your mailing database is where all your customers are – existent, and potential. Collected from multiple sources and channels, they are subscribers to your various email marketing campaigns too. They are what you know in digital marketing as, your active subscriber-base. But about 89% marketers are guilty of treating their readers as mere numbers in […]

Are privacy issues stonewalling your well-nurtured email lists?

Are privacy issues stonewalling your well-nurtured email lists?

Recent waves of reader privacy lock-downs has paralyzed legitimate marketing practices. Campaign managers are being cramped for space. Data collection, under such stringent circumstances, has become a nightmare. Email lists, one of #B2B marketers’ most reliable data procurement sources, is bearing the major brunt. Emails are still accounted for the highest lead generation counts for […]

How List Building Cuts Down Prospect Acquisition Cost

How List Building Cuts Down Prospect Acquisition Cost

Mukundan A P October 8, 2020

B2B buyers of today are savvier. Fancy copies and propositions like “our business is better than ABC” to win sales do not work anymore. B2B buyers demand personalized offers and solutions to finalize business deals. Need more sales? Get personal. How? You build a list. What is List Building? In simple terms, list building refers […]

How B2B Marketing Will Benefit from LinkedIn’s New Tool

How B2B Marketing Will Benefit from LinkedIn’s New Tool

Mukundan A P October 1, 2020

From failures over multiple digital channels to answering cold calls – the first steps for newbie marketers are always the hardest. That is when they learn the usefulness of smart marketing tactics and develop their own freeway of getting the job done. Innovative B2B marketing tools are of big help to ease the stress of […]

Getting results from a comprehensive buyer persona

Getting results from a comprehensive buyer persona

Mukundan A P September 24, 2020

A buyer persona is created to understand the target audience. It is an invaluable tool for every marketer to remain in the competitive B2B trade. It begins with research and analysis to develop the right template. This is the secret to getting results each time the sales team is sent into the field to attain […]

Why Does Your Business Need Sales Enablement Today?

Why Does Your Business Need Sales Enablement Today?

It is no secret that tasks well-executed are often well-planned. If you offer a systemic plan and provide budgeted resources well in advance, your sales teams will attain their quotas and goals more efficiently. Strategizing on “how tos” as early as possible with “what if” scenarios accounted for, will convert more leads and drive revenue […]