5 reasons why a brand based research is so vital for a B2B Marketer

5 reasons why a brand based research is so vital for a B2B Marketer

Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding prospects and trying to convert them. A B2B marketer is not just selling a product or a service. He or she is selling an idea which comes wrapped in a brand. When we think of […]

Find email lists with genuine lead magnets

Find email lists with genuine lead magnets

There are multiple resourceful ways to contact genuine B2B consumers. Yet, marketers struggle to approach the right ones. They look for top email list providers, whether they are capable or not of delivering the kind of leads required for conversion. Thus, the first priority should be to find email lists which are appropriate to your […]

13 ways how consultants can save more time and money

13 ways how consultants can save more time and money

For an independent consultant, time is money, irrespective of the industry you belong to. Finding creative ways to save time can reduce stress and build up more efficiency.   Here are 13 ways how consultants can do it: 1. Follow the two minute rule of thumb: There are many business related tasks for a consultant […]

4 Low-Budget Marketing Strategies for Tech Startups That Work!

4 Low-Budget Marketing Strategies for Tech Startups That Work!

Mukundan A P June 18, 2020

Let’s face it! If your marketing plan is not as good as your product, your offering stands to fail. There is not much point in devising a service if your target audience doesn’t even know why it’s so great! Several critical considerations go into creating and deploying a promo strategy, and the cost is one […]

How B2B marketers are using data to segment email campaigns

How B2B marketers are using data to segment email campaigns

We talk of so many aspects of digital marketing. There are websites, there are blogs, people have their social media campaigns, and there are email marketing campaigns. But if we think of the rudimentary digital marketing of a decade or two back, we will see that emails were an important weapon in the marketing arsenal […]

Now You Can Do even More With B2B email List

Now You Can Do even More With B2B email List

An email list passes a mass message with a custom text message to multiple recipients worldwide. This is the best-proven way to simultaneously send the same message across people. In simple language, it’s a list of electronic addresses that are used to send a message electronically to millions of people simultaneously. The email list is […]

Essential Component for Doubling MROI

Essential Component for Doubling MROI

Businesses spend a lot on their marketing budgets with a major focus on email marketing. After all, email marketing allows businesses to get directly in touch with their consumers in a cost-effective way. With Radicati’s Email Statistics report predicting more than 3 billion people will be using email come 2020, the world of email marketing […]

Things You Need to know before planning your email campaign

Things You Need to know before planning your email campaign

On the face of it, an email marketing campaign sounds like an effort which is guaranteed to bring in good results. You put together a set of email ids from the email leads you have got, then draft a nice email to them, and shoot your emails off to them. And then sit back and wait […]

The Why and How of Data Cleansing

The Why and How of Data Cleansing

Mukundan A P May 14, 2020

Big Data is the silent champion behind every successful marketing campaign these days. Sales and marketing departments use data exhaustively to get to know their target audiences, track leads, create buyer personas, and personalize customer offerings. But, not all the data that filters through your database is deemed usable. A major chunk of it is […]

Email Appending Explained

Email Appending Explained

Mukundan A P May 7, 2020

Present-day marketing is becoming more about benchmarking customers with the help of cleansed and enriched data. With applications in Artificial Intelligence and Machine Learning, data on the target audience is not only being mined accurately but also being used to predict how they will react to business offerings in the future. Data and technology together […]