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Quality B2B Email Lists: A Must-have in Any Marketing Campaign

Quality B2B Email Lists: A Must-have in Any Marketing Campaign

In this digital era, all our lives are intertwined and connected because of the internet. Hence, it is only natural for us to use it to boost business prospects. The most efficient way to boost your business prospects via the internet is email. The thought that email marketing is not relevant for today is a […]

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Identify better prospects using Data Profiling

Identify better prospects using Data Profiling

Mukundan A P February 11, 2021

In the current industry phase people are drowning in data. However, no such thing exists as ‘mass audience’. All customers are different from each other, isn’t it? Every customer is unique and wants to be treated likewise. The best solution to treat your customers the way they ought to be treated is Data Profiling. The […]

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3 Steps to Data Verification

3 Steps to Data Verification

Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver results is dependent on everything connected to data verification and its accuracy. This post focuses on the golden mean for its services and why you need to pay close attention to it for enhanced email marketing. We help you to […]

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Get set with email attribution for better ecommerce marketing

Get set with email attribution for better ecommerce marketing

GDPR has made acknowledgments harder and prospecting a tad difficult, even for seasoned digital marketers. How useful are expensive but dedicated automated tools to measure data entry points? The customer’s digital journey decoded The digital marketing funnel just got denser. Senior leaders are constantly required to create new approaches to engage people and focus on […]

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Save Marketing Dollars With a Data Audit

Save Marketing Dollars With a Data Audit

Every business today relies on data to make strategic decisions. But, have you ever wondered how reliable and accurate your customer database is? A report published by Experian concludes that 93% of business leaders acknowledge that data is instrumental for a company’s success. However, 66% of those lack a proper understanding of how to achieve […]

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Why Marketers Must Increase Investment on Data in 2021

Why Marketers Must Increase Investment on Data in 2021

Mukundan A P January 14, 2021

At the beginning of the year, things looked peachy for the marketing sector. A significant increase in the proliferation of technology was expected, and analysts predicted a bright future for digital ad spends. Similarly, with significant events like the Tokyo Summer Olympics and the US elections looming, offline ad expenditure was also expected to grow. […]

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Driving Sales With Data Enhancement

Driving Sales With Data Enhancement

In today’s consumer-centric business landscape, using Big Data has become non-negotiable. Customers are generating a spectacular amount of data every day that can provide valuable insights into their buying behaviors. But, big data flows into organizations in a raw and unstructured manner, thus rendering it mostly unusable, unless you clean it. Cleaning or standardization techniques […]

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Digital Marketing Ailments: How Brands Are Killing Apps

Digital Marketing Ailments: How Brands Are Killing Apps

Mukundan A P December 31, 2020

There are apps, and there are apps: some that solve problems, some that don’t. The problem in hand is that the mobile apps market is saturating and the once “gold rush” enthusiasm over digital marketing through mobile apps is coming to an end. And only poor digital brand management is to be blamed for that. […]

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The Most Practical Measures to Boost Your Technology Users List Potential

The Most Practical Measures to Boost Your Technology Users List Potential

The technology users list currently under your disposal serves as the readymade access port to your ideal buyer market. But even the chosen ones have their best picks. Connecting to prospects who connect with you is the basis on which each targeted user-group (install-base) is evaluated upon. High time for you to do the same, […]

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The Biggest Email Marketing Campaign Challenges

The Biggest Email Marketing Campaign Challenges

Online marketing still depends hugely on the success of the email marketing campaigns. Even with social media avenues and all other channels, email still reigns supreme when it comes to B2B marketing. But the dynamic nature of the online marketing makes the environment challenging. With changing expectations of the clients and evolving standards of marketing, […]

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