Things You Need to know before planning your email campaign

Things You Need to know before planning your email campaign

On the face of it, an email marketing campaign sounds like an effort which is guaranteed to bring in good results. You put together a set of email ids from the email leads you have got, then draft a nice email to them, and shoot your emails off to them. And then sit back and wait […]

Four scenarios in which a mailing list could turn from an asset to a liability

Four scenarios in which a mailing list could turn from an asset to a liability

No digital marketer today can do without email marketing. A lot of effort goes towards creating an effective targeted email list so that B2B communications can be done effortlessly. Emails are not used only for promotion. They are also used for sharing blogs and opinion pieces with the recipients of a direct mailing list. All […]

A Brief Overview of Marketing Automation for B2B Marketers

A Brief Overview of Marketing Automation for B2B Marketers

When a business starts off there are a limited number of prospects it can target. When the customers and prospects of a business are other companies, then this number is even smaller. As the business grows, the B2B Marketing efforts slowly increase. More prospects need to be targeted, and the pool of existing customers also […]

Buying email lists?  Ask for record samples and a targeted success rate

Buying email lists? Ask for record samples and a targeted success rate

Buying email list from unfamiliar sources is risky. It is one of the main reasons why digital promotions fail to achieve the right results. If you have been ignoring this dark red signal or refusing to make adjustments, it will be hard to recover the losses. Even competitors may take away key customers under your […]

Find email lists with genuine lead magnets

Find email lists with genuine lead magnets

There are multiple resourceful ways to contact genuine B2B consumers. Yet, marketers struggle to approach the right ones. They look for top email list providers, whether they are capable or not of delivering the kind of leads required for conversion. Thus, the first priority should be to find email lists which are appropriate to your […]

Essential Component for Doubling MROI

Essential Component for Doubling MROI

Businesses spend a lot on their marketing budgets with a major focus on email marketing. After all, email marketing allows businesses to get directly in touch with their consumers in a cost-effective way. With Radicati’s Email Statistics report predicting more than 3 billion people will be using email come 2020, the world of email marketing […]

Getting results from a comprehensive buyer persona

Getting results from a comprehensive buyer persona

A buyer persona is created to understand the target audience. It is an invaluable tool for every marketer to remain in the competitive B2B trade. It begins with research and analysis to develop the right template. This is the secret to getting results each time the sales team is sent into the field to attain […]

5 Email Appending Best Practices

5 Email Appending Best Practices

Building consumer mailing lists is the root of any successful email marketing campaign. Following some of the email appending best practices, businesses can ensure they create, build and manage mailing lists successfully and without feeling unwanted in their consumer’s mail inbox. 1: Always start with your active customers It is natural for businesses for wanting […]

Top Email Appending Mistakes To Avoid

Top Email Appending Mistakes To Avoid

Having accurate customer contact information is like gold dust for business marketing teams. This allows businesses to get in touch with consumers and B2B contacts directly. Not only does such a communication save time, but it also saves effort in redirecting clients to the business website. A wrongly typed email address or an outdated email, […]

Now You Can Do even More With B2B email List

Now You Can Do even More With B2B email List

An email list passes a mass message with a custom text message to multiple recipients worldwide. This is the best-proven way to simultaneously send the same message across people. In simple language, it’s a list of electronic addresses that are used to send a message electronically to millions of people simultaneously. The email list is […]