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How Product Marketing Teams Can Utilize Tech Adoption Intelligence

How Product Marketing Teams Can Utilize Tech Adoption Intelligence

As a product marketing team, you need to understand what technology your customers are using and how they adopt it. Tech adoption intelligence provides actionable intelligence for business decision-makers who need it and marketers alike. As a tech marketer, tech adoption intelligence is your doorway to reach out to technology user in the moment of […]

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What is Quality Sales Data, and How Can It Drive Sales?

What is Quality Sales Data, and How Can It Drive Sales?

Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for […]

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Your Secret Sauce for Successful ABM Campaigns with Customer Data

Your Secret Sauce for Successful ABM Campaigns with Customer Data

The traditional way of driving business is through leads generation. However, this is more of a reactive form of doing business. The better way to approach marketing would be to go after accounts instead of leads. Here you are more aggressive in your marketing by moving away from a defensive mode of doing business. Instead, […]

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Comprehensive Marketing Strategies for Food & Beverage Business

Comprehensive Marketing Strategies for Food & Beverage Business

The average net worth of the food and beverage industry has increased exponentially due to advancements in technology and rapid changes in the marketplace for content. Just like any other industry, there are many different types of customers looking for good food and beverages from restaurant chains the world over. Knowing who your potential customer […]

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Using Data to Yield Better Outcomes for Lead Generation Strategies

Using Data to Yield Better Outcomes for Lead Generation Strategies

Data can be your perfect resource to reap the benefits of lead generation. In this blog, we help you discover the best practices for turning your data into valuable information about your prospects and learn how customer data will help you generate and nurture leads. Whether you’re a small business owner, a marketing specialist, or […]

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B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

A sales funnel is a crucial element in the sales process. It defines the sequence of steps designed to provide prospects and customers with the information they need to make a buying decision. The first step in this process is often advertising, then comes the sales page or landing page that specifies what you are […]

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Give Wings to your Customer Retention Strategies with Email Marketing

Give Wings to your Customer Retention Strategies with Email Marketing

Customer retention is always a top priority for any company. It’s important to build long-lasting relationships with customers, and it can lead to increased revenue. However, achieving that goal can be difficult, especially if the company doesn’t have enough money or time to dedicate specifically for customer retention. Fortunately, there are several ways you can […]

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Buying email lists?  Ask for record samples and a targeted success rate

Buying email lists? Ask for record samples and a targeted success rate

Buying email list from unfamiliar sources is risky. It is one of the main reasons why digital promotions fail to achieve the right results. If you have been ignoring this dark red signal or refusing to make adjustments, it will be hard to recover the losses. Even competitors may take away key customers under your […]

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How to Make a Data-driven business out of Data Appending

How to Make a Data-driven business out of Data Appending

More data doesn’t always lead to better insights. However, it is still an opportunity for you to leverage your marketing resources and understand how your customers are reacting to your campaigns. Data plays the back-end support to your marketing results. A recent study shows that in Q3, 2016 most marketers continued to experience success with […]

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Best Practices for Maintaining Data Hygiene

Best Practices for Maintaining Data Hygiene

The rate at which your customer database decays is 30% annually and this is a conservative estimate. Maintaining data hygiene is critical for your business’s success. Find out how you can keep your data clean by following the steps mentioned in this article.   Data is at the core of every business decision these days. […]

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