3 Steps to Data Verification

3 Steps to Data Verification

Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver results is dependent on everything connected to data verification and its accuracy. This post focuses on the golden mean for its services and why you need to pay close attention to it for enhanced email marketing. We help you to […]

5 Reasons Why You Should Adopt Email Marketing Strategy

5 Reasons Why You Should Adopt Email Marketing Strategy

Using emails to communicate your marketing message to a target audience is called email marketing. It is a direct form of advertising with an intention to promote your products and services. Email marketing is now adopted religiously by internet marketers around the world. The 5 points below explains the benefits of adopting email marketing and […]

How to Make a Data-driven business out of Data Appending

How to Make a Data-driven business out of Data Appending

More data doesn’t always lead to better insights. However, it is still an opportunity for you to leverage your marketing resources and understand how your customers are reacting to your campaigns. Data plays the back-end support to your marketing results. A recent study shows that in Q3, 2016 most marketers continued to experience success with […]

How B2B Marketing Will Benefit from LinkedIn’s New Tool

How B2B Marketing Will Benefit from LinkedIn’s New Tool

From failures over multiple digital channels to answering cold calls – the first steps for newbie marketers are always the hardest. That is when they learn the usefulness of smart marketing tactics and develop their own freeway of getting the job done. Innovative B2B marketing tools are of big help to ease the stress of […]

Is Your List Segmentation Putting Customers in the Right Basket?

Is Your List Segmentation Putting Customers in the Right Basket?

You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s […]

Why buying an email list is always a good Idea?

Why buying an email list is always a good Idea?

Growing your business is one of the hardest things to do, even when you have a copy of “Business For Dummies”. Fortunately, there’s a very handy helper that can take your business to the next level in no time. Meet Email Lists. Email lists are marketing tools that can help your B2B business in several […]

How to Save Time on Building Email Marketing Planners

How to Save Time on Building Email Marketing Planners

Unlike sales, today’s digital marketing practices have very little scope for spontaneity, and impulsive maneuvers. Each customization, leeway is thought through, while provisions are made for uncertainty. The more planned your approach, the better your marketing success. Good news is, today’s digital medium is also capable of providing you enough data to web your closely-knitted […]

Best Practices for Maintaining Data Hygiene

Best Practices for Maintaining Data Hygiene

Copy: The rate at which your customer database decays is 30% annually and this is a conservative estimate. Maintaining data hygiene is critical for your business’s success. Find out how you can keep your data clean by following the steps mentioned in this article. Data is at the core of every business decision these days. […]

Is It Better to Purchase Email Lists before GDPR, or after?

Is It Better to Purchase Email Lists before GDPR, or after?

The entire world is tripping over losing out EU’s potent virtual data-market in wake of its new legislative data protection reform. Though, to tell the truth, the General Data Protection Regulation (GDPR) is simply replacing an old directive ammended in another millennium, to handle a data-driven ecosphere that has evolved much ahead of its times. However, GDPR’s impact […]

The right way to add intelligence in your B2B customer databases

The right way to add intelligence in your B2B customer databases

Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a cohesive data-awareness culture to encourage Sales and Marketing wings in seeking new perspectives, take risks, and leverage B2B customer databases to establish a close-knit network for businesses. In the current B2B landscape, businesses are striving to maintain, develop and […]