Catch Me if You Can: How to Lure Your Data Marketing Prospects

Catch Me if You Can: How to Lure Your Data Marketing Prospects

Remember when momma said, “Don’t look in the closet”, and you did? Curiosity is a cruel thing. And fueling it is an art. Now, with both attention and choice playing for the consumer, your data marketing team is running a close game to bend the stakes in your favor. Take that big CTA off your […]

What Ageing Automobile Mammoths Can Learn from Data-driven Marketing

What Ageing Automobile Mammoths Can Learn from Data-driven Marketing

To notch up your marketing gear to the expectations of today’s elite prospects, you need the accurate edge of data-driven marketing. There is a plague in the supercar arena. Today’s elite buyers are not really satisfied with just owning a supercar. Practicality is surpassing the joys of pursuing the dream design, and people are getting […]

Your B2B Data is GDPR Complied if You Have These 8 Things

Your B2B Data is GDPR Complied if You Have These 8 Things

Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to that, you are already late. Of course, you have taken all the measures to get complied. But does your ROI benefit from the on-going changes? Admit it – the impeccable lead quality thanks to GDPR […]

20 ways to generate greater ROI with your email lists

20 ways to generate greater ROI with your email lists

An email list is typically seen as a list of contacts through which you drive a focused email campaign with all that you got to offer. But you ever had the feeling that the vendor made a lot of promises with their email lists but results were nothing close to what was projected? Well, we all […]

What 2018 means for Data Driven Businesses?

What 2018 means for Data Driven Businesses?

A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines are oiled, anchors are changed, and wrecks are cured with proactive measures and the apt technology that ensures security. Although unknown, 2018 is all set to become the most adventurous itinerary for businesses across the […]

Span Global Services reveals dazzling deals on Business Database Solutions

Span Global Services reveals dazzling deals on Business Database Solutions

B2C brands especially retail major in seasonal marketing campaigns and B2B brands go lull during the holiday season. Such notions are primarily because of the B2B business model- A complicated buying process which involves a lot of approvals done mainly on a contract basis. That’s what businesses think when it comes to B2B Holiday campaigns, […]

Is It Better to Purchase Email Lists before GDPR, or after?

Is It Better to Purchase Email Lists before GDPR, or after?

The entire world is tripping over losing out EU’s potent virtual data-market in wake of its new legislative data protection reform. Though, to tell the truth, the General Data Protection Regulation (GDPR) is simply replacing an old directive ammended in another millennium, to handle a data-driven ecosphere that has evolved much ahead of its times. However, GDPR’s impact […]

How to Save Time on Building Email Marketing Planners

How to Save Time on Building Email Marketing Planners

Unlike sales, today’s digital marketing practices have very little scope for spontaneity, and impulsive maneuvers. Each customization, leeway is thought through, while provisions are made for uncertainty. The more planned your approach, the better your marketing success. Good news is, today’s digital medium is also capable of providing you enough data to web your closely-knitted […]

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

Automated Account-based Marketing | Our Demonstration @ CeBIT Australia

A decade down the line, just-out Apple smartphones may still be the craze. Yet chances are, you might actually have to buy your first iPhone 24s from a robot! Not a walking-talking robot, but the kind which anticipates your mood swings better than you. Automation – that’s what is baking the big cookies in B2B […]

Going O2B: Digital Marketing has a New Buzzword for Serious Businesses

Going O2B: Digital Marketing has a New Buzzword for Serious Businesses

Hold the presses, ladies and gentlemen of marketing! Your paid media and third party posting budgets are way too high. Choosing the right contact channels (even after advanced target research) is not enough to rope in modern B2B prospects. Last time I checked, most of your customers were amazed by the simple and user-friendly interface […]