Effectively de-clutter your database profiling this Independence Day

Tenzin Geychok June 30, 2014

Independence day, the Fourth of July is just round the corner. Therefore, we decided to share crucial ideas on how to gain freedom and independence from cluttered data. The first step to any data cleansing and updation is through database profiling. This is a process where we scan your database and profile it for you. […]

Explore the relationship between data segmentation and email marketing

Email marketing and data segmentation are two things which go hand in hand. For a message to complete a successful cycle, and reach the intended target audience, performance of both data segmentation and email marketing is important. So how do you tune your database to create Niche Markets? This is a critical question which needs […]

Data Check – Is your customer data upgraded to fit the bill?

What can you do with customer data? Say “Hello” to customers Send offers Build relationships And lots more… To develop an advanced level of relationship with anybody, you need to get into intricate details of the person. The phenomenon holds perfect even with a customer. If you want to know the customer and have a […]

What digital marketing gurus learnt from FIFA world cup?

Tenzin Geychok June 20, 2014

It’s FIFA season and the major topic of discussion these days is about the football matches played the previous day. While we were watching this match between Columbia and Ivory Coast, on Thursday, we thought as a marketer we had something to take back. If you noticed, it’s after the halftime, there was something vigorous […]

Remember! Email marketing still holds the supreme

Facebook, Twitter, LinkedIn and other social networking mediums have grabbed all the attention, but it’s hard to ignore the fact that, email marketing still holds the supreme. Marketing experts are aware of the fact that email is a crucial medium to connect with their target audience. However, even those who are aware of the importance […]

Social Media Intelligence Tools – Thought of Scorecards?

There are many social media intelligence tools available to monitor and manage your marketing effort on a particular social media channel. Irrespective of the social media platforms used, appropriate social media intelligence tools or services can be found to provide an outline of the penetration of the channel. Mostly these tools have a web interface […]

Social Media Intelligence Lifecycle

Tenzin Geychok June 4, 2014

Social media paves a way for brands to interact with customers, keep pace with the current trends, and gather competitive insights. With the advent of tools like Big Data, we have data flowing in from various sources, paving the way for dynamic inputs and plenty of business drivers. Align your business goals clearly to the […]