Gary L. Dass is the Executive Vice President at Span Global Services with close to 20+ years of extensive experience. He is an expert at managing clients across a wide gamut of industries and geographies; creating a positive impact on the overall customer experience. Gary continuously applies his deep knowledge and hands-on-experience to execute seamless client-centric solutions. He is skilled at developing the right action plan for each of his client's unique requirements and is committed towards their overall growth. His keen passion towards the customer’s business has been instrumental in increasing our global brand presence over the years. 
The Future of Email Marketing and Emerging Trends
The rise of digital marketing saw unprecedented growth globally. With an estimated growth of $786.2 billion by 2026, the industry offers immense potential for anyone breaking into the field. However, with more than 4 billion email users, almost half of the entire world’s population, email marketing offers a significant boost for businesses if used correctly. […]
A Guide to Building an Effective Sales Prospecting Strategy
Most of your leads won’t convert to paying customers. Here are three reasons why– They have plenty of options to choose from They have limited budgets and spend a longtime in the consideration stage They expect more hands-on attention from sellers before investing in a product. To address this, many marketers focus on improving lead […]
10 Killer Email Marketing Statistics That Prove Its Mettle
The B2B landscape is divided between believers and non-believers of email marketing. On one end, you have several marketing experts who laud this channel. At the same time, others question its relevance in today’s age of social and professional networking. In such a scenario, how do you decide the prowess of a tried and tested […]
Email Marketing Guide for Attorneys
Attracting a steady stream of clients is one of the most prominent challenges attorneys face today. This industry has heavily depended on referrals and word-of-mouth to keep its business thriving. But now, with the digital revolution, it is time to implement a new strategy- email marketing. Research finds that by 2025, there will be 4.6 […]
4 Ways to Make Big Data a Part of Your Marketing Strategy
44 Zettabytes. That was the amount of big data present in the digital world by 2020. This is almost equal to the number of stars in our universe. And the volume of digital data is growing at 2X every two years! Marketers today are sitting on a goldmine of information. Every marketing decision they make […]
10 Most Famous Companies That Use Magento
When it comes to powering eCommerce platforms, Magento emerges as the most prominent player. There are over 250,000 companies using Magento globally. The platform uses AI and ML to enable B2C merchants to personalize their eCommerce websites based on their customers’ preferences. If these companies are your target audience, then a Magento users’ email list […]
7 Best Practices of Email Design to Follow
There are 4 billion-plus active email users worldwide, making email an inseparable part of companies’ digital marketing efforts. But your audience receives hundreds of emails daily, so getting them to open a promotional email isn’t easy. That is why email design is so important. Your email design decides whether or not the recipient will open and read your email, […]
4 Proven Inbound Marketing Strategies For B2B Business
If there is one component every B2B marketing should have in their marketing mix, it is inbound marketing. Inbound marketing leads interested prospects to you instead of your brand approaching them first through ads or promotional posts. Since you provide value first and convert them later, inbound marketing has a much higher conversion rate than outbound […]
Why a Solid MarTech Stack is a Must for Business Success in 2022?
Be it a new business or an established one; it has to deal with a ton of questions on the marketing front. What will your marketing team look like six or twelve months from now? How many customers will you add? What new technologies, processes, and data will you need? While you may not have […]
The B2R2C Marketing Model and What it Means for You
AI-powered bots have served as a helpful interface for navigating the internet. Whether you need to perform a Google search, play music, or get customer support, AI is there for you. Unsurprisingly, AI-enabled bots, voice search devices, and other smart devices also play the middleman in consumers’ purchase decisions. 18% of millennials use Amazon Alexa […]
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