Is Your List Segmentation Putting Customers in the Right Basket?

Is Your List Segmentation Putting Customers in the Right Basket?

Debottam Dutta February 27, 2020

You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts, some chocolate and some love all (“don’t like any” doesn’t apply to the pancake domain). Now, common sense suggests that if you pitch walnuts to blueberry-lovers you’ll have stale pancakes on your shelf. And that’s […]

Why buying an email list is always a good Idea?

Why buying an email list is always a good Idea?

Debottam Dutta February 18, 2020

Growing your business is one of the hardest things to do, even when you have a copy of “Business For Dummies”. Fortunately, there’s a very handy helper that can take your business to the next level in no time. Meet Email Lists. Email lists are marketing tools that can help your B2B business in several […]

How to Save Time on Building Email Marketing Planners

How to Save Time on Building Email Marketing Planners

Debottam Dutta February 12, 2020

Unlike sales, today’s digital marketing practices have very little scope for spontaneity, and impulsive maneuvers. Each customization, leeway is thought through, while provisions are made for uncertainty. The more planned your approach, the better your marketing success. Good news is, today’s digital medium is also capable of providing you enough data to web your closely-knitted […]