13 ways how consultants can save more time and money

13 ways how consultants can save more time and money

For an independent consultant, time is money, irrespective of the industry you belong to. Finding creative ways to save time can reduce stress and build up more efficiency.   Here are 13 ways how consultants can do it: 1. Follow the two minute rule of thumb: There are many business related tasks for a consultant […]

4 Low-Budget Marketing Strategies for Tech Startups That Work!

4 Low-Budget Marketing Strategies for Tech Startups That Work!

Mukundan A P June 18, 2020

Let’s face it! If your marketing plan is not as good as your product, your offering stands to fail. There is not much point in devising a service if your target audience doesn’t even know why it’s so great! Several critical considerations go into creating and deploying a promo strategy, and the cost is one […]

How B2B Marketers are Using Data to Segment Email Campaigns

How B2B Marketers are Using Data to Segment Email Campaigns

Debottam Dutta June 11, 2020

We talk of so many aspects of digital marketing. There are websites, there are blogs, people have their social media campaigns, and there are email marketing campaigns. But if we think of the rudimentary digital marketing of a decade or two back, we will see that emails were an important weapon in the marketing arsenal […]