Email Attribution for Better eCommerce Marketing
GDPR has made acknowledgments harder and prospecting a tad difficult, even for seasoned digital marketers. How useful are expensive but dedicated automated tools to measure data entry points? The customer’s digital journey decoded The digital marketing funnel just got denser. Senior leaders are constantly required to create new approaches to engage people and focus on […]
Why Marketers Must Increase Investment on Data in 2021
At the beginning of the year, things looked peachy for the marketing sector. A significant increase in the proliferation of technology was expected, and analysts predicted a bright future for digital ad spends. Similarly, with significant events like the Tokyo Summer Olympics and the US elections looming, offline ad expenditure was also expected to grow. […]
Driving Sales With Data Enhancement
In today’s consumer-centric business landscape, using Big Data has become non-negotiable. Customers are generating a spectacular amount of data every day that can provide valuable insights into their buying behaviors. But, big data flows into organizations in a raw and unstructured manner, thus rendering it mostly unusable, unless you clean it. Cleaning or standardization techniques […]
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