How to Narrow Fault Lines to Make Sales and Marketing Work Together

How to Narrow Fault Lines to Make Sales and Marketing Work Together

Mukundan A P August 30, 2021

The marketing department is responsible for generating leads, and the sales team is in charge of converting those leads into customers. However, these departments have always had a strained relationship with each other – one that often ends up hurting business. Instead of being competitive, it’s important to understand how both teams can work together […]

How Data Scrubbing can Direct Your Sales Strategy

How Data Scrubbing can Direct Your Sales Strategy

Tenzin Geychok August 23, 2021

When it comes to sales and marketing, you have to rely a lot on data. So, data forms the basis of any business activity, and any engagement we are involved in today is creating data in some format or other. Essentially, data is being created, analyzed and consumed in epic proportions. With all this buzz […]

How is Intent Data Going to be Pivotal in B2B Marketing

How is Intent Data Going to be Pivotal in B2B Marketing

Debottam Dutta August 16, 2021

B2B Marketing is by far data-driven today, and the future of B2B marketing will be more of intent data working in tandem with AI. Today AI is being used to process data generated in high volumes and velocity, typically as a result of humongous consumption of digital content. Intent data is the future of B2B […]

How Product Marketing Teams Can Utilize Tech Adoption Intelligence

How Product Marketing Teams Can Utilize Tech Adoption Intelligence

Mukundan A P August 9, 2021

As a product marketing team, you need to understand what technology your customers are using and how they adopt it. Tech adoption intelligence provides actionable intelligence for business decision-makers who need it and marketers alike. As a tech marketer, tech adoption intelligence is your doorway to reach out to technology user in the moment of […]

What is Quality Sales Data, and How Can It Drive Sales?

What is Quality Sales Data, and How Can It Drive Sales?

Tenzin Geychok August 2, 2021

Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for […]