Ways to Qualify B2B Leads For Your Business

Ways to Qualify B2B Leads For Your Business

Mukundan A P September 28, 2021

Lead generation can be difficult, time-consuming, and expensive; all of which contribute to an overall poor ROI. You don’t have time to chase after every lead on your list, so you must establish a process for qualifying your B2B leads. Qualifying leads is an essential aspect of good lead generation practice. One of the important […]

How AI can Help Increase Email Deliverability and Open Rates

How AI can Help Increase Email Deliverability and Open Rates

Mukundan A P September 21, 2021

Email is a critical part of how all organizations communicate, but the system is flawed by two limitations: spam and poor deliverability. To utilize email addresses for campaigns that others can trust, you must first take steps to create a sender reputation through built-in anti-spam measures such as Sender Policy Framework (SPF) and Domain Key […]

Tactics to Fall Back on When Inbound Marketing isn’t Yielding Leads

Tactics to Fall Back on When Inbound Marketing isn’t Yielding Leads

Debottam Dutta September 15, 2021

Business owners the world over grapple with one common pain point – that is their marketing is not working the way it should and is not yielding the right amount of leads. The million-dollar question is how you would fix this problem. The true measure of marketing effectiveness is the number of qualified leads that […]

Deep Diving into Understanding B2B Buyer Journey

Deep Diving into Understanding B2B Buyer Journey

Tenzin Geychok September 7, 2021

Understanding the B2B buying journey is important for salespeople because it determines how they sell to their prospects. To find out where a prospect is in the buying journey, you need to ask them questions and do some research to gather intelligence about their company. Companies need to understand how B2B buyers think before they […]