Different Ways to Qualify B2B Leads For Your Business
Lead generation can be difficult, time-consuming, and expensive; all of which contribute to an overall poor ROI. You don’t have time to chase after every lead on your list, so you must establish a process for qualifying your B2B leads. Qualifying leads is an essential aspect of good lead generation practice. One of the important […]
How Is Artificial Intelligence Reshaping The Email Marketing World?
Email is a critical part of how all organizations communicate, but the system is flawed by two limitations: spam and poor deliverability. To utilize email addresses for campaigns that others can trust, you must first take steps to create a sender reputation through built-in anti-spam measures such as Sender Policy Framework (SPF) and Domain Key […]
What to Do When Inbound Marketing isn’t Yielding Leads
Business owners the world over grapple with one common pain point – that is their marketing is not working the way it should and is not yielding the right amount of leads. The million-dollar question is how you would fix this problem. The true measure of marketing effectiveness is the number of qualified leads that […]
Understanding the B2B Buyer Journey
Understanding the B2B buying journey is important for salespeople because it determines how they sell to their prospects. To find out where a prospect is in the buying journey, you need to ask them questions and do some research to gather intelligence about their company. Companies need to understand how B2B buyers think before they […]