The 7 Cold Email Mistakes That Kill Your Conversion Rates

The 7 Cold Email Mistakes That Kill Your Conversion Rates

Tenzin Geychok November 24, 2021

No doubt email marketing is one of the most effective marketing strategies, but you are not the only one sending emails. According to Harvard Business Review, professionals, on average, have more than 200 emails in their inbox and receive 120 new ones each day, but only answer to 25% of them. So the room is […]

7 Ways to Leverage Segmentation for B2B Campaign Success?

7 Ways to Leverage Segmentation for B2B Campaign Success?

Mukundan A P November 16, 2021

According to a research study, 77% of B2B sales and marketing professionals are certain that personalized marketing can significantly enhance customer relationship. So, how do you best achieve personalization in your B2B marketing? The answer is through Segmentation. The term ‘segmentation’ encompasses a wide range of techniques and approaches. When we talk about segmentation, we […]

How to Enhance the ROI of Database Marketing?

How to Enhance the ROI of Database Marketing?

Debottam Dutta November 9, 2021

Database marketing is not only collecting information about a customer. Understanding consumer behavior is an important component of database marketing. When a marketer learns a customer’s behavior, he or she can offer solutions that are tailored to that customer. Tutorials, registrations for events and webinars, videos, a specific product, or a service are examples of […]