The 7 Deadly Sins of Cold Email Marketing
No doubt email marketing is one of the most effective marketing strategies, but you are not the only one sending emails. According to Harvard Business Review, professionals, on average, have more than 200 emails in their inbox and receive 120 new ones each day, but only answer to 25% of them. So the room is […]
The Ultimate Guide to Leverage Segmentation for B2B Campaign Success?
According to a research study, 77% of B2B sales and marketing professionals are certain that personalized marketing can significantly enhance customer relationship. So, how do you best achieve personalization in your B2B marketing? The answer is through Segmentation. The term ‘segmentation’ encompasses a wide range of techniques and approaches. When we talk about segmentation, we […]
Enhance the ROI of Database Marketing
Database marketing is not only collecting information about a customer. Understanding consumer behavior is an important component of database marketing. When a marketer learns a customer’s behavior, he or she can offer solutions that are tailored to that customer. Tutorials, registrations for events and webinars, videos, a specific product, or a service are examples of […]
Save Marketing Dollars With a Data Audit
Every business today relies on data to make strategic decisions. But, have you ever wondered how reliable and accurate your customer database is? A report published by Experian concludes that 93% of business leaders acknowledge that data is instrumental for a company’s success. However, 66% of those lack a proper understanding of how to achieve […]