Data is Immortal, but Not Immune to Decay

Data is Immortal, but Not Immune to Decay

Tenzin Geychok February 28, 2022

Everything, including enterprise data, succumbs to the passage of time. As databases grow and diversify, a growing number of businesses are concerned about data decay. When a sales or prospecting contact list fails to reflect the fact that key personnel have changed roles or moved to a different firm, this is an example of data […]

The Benefits of Segmenting Your Email Lists

The Benefits of Segmenting Your Email Lists

Mukundan A P February 21, 2022

No matter what kind of a business you’re involved in, just keep in mind that not everyone on your email list will be interested in the same offers or information. Using the same message and promotional content for everyone will just result in the same people ignoring your emails time and again. And even when […]

6 Strategies to Boost Customer Confidence in Email Marketing Campaigns

6 Strategies to Boost Customer Confidence in Email Marketing Campaigns

Debottam Dutta February 15, 2022

It’s easy to believe that email is becoming obsolete as a result of the rise of fast-paced social media videos and interactive blog content. Today’s audiences have shorter attention spans than ever before, and they’ve been conditioned to demand more interesting material. Despite new media coming into picture, and user interest diminishing, emails have stood […]

Choosing the Right Colors for Effective Emails

Choosing the Right Colors for Effective Emails

Mukundan A P February 8, 2022

When it comes to email marketing, the color scheme may make all the difference in terms of efficiency and helping consumers notice the call to action. Every element of an email campaign has an effect on how well it performs. Nothing has a greater impact on a reader’s subconscious than color combinations. Every marketer should […]