What kind of year has 2022 been?
What kind of year has 2022 been? People are returning to the workplace as the fear of COVID-19 lessens, and more off-line sales activities such as events, fairs, and face-to-face sales meetings are resurfacing. Does this imply that purchasers will conduct less online research when comparing vendors? No, not at all. 68% of B2B buyers prefer to conduct […]
What businesses can learn from Satya Nadella
This month, Satya Nadella will be celebrating his 2-year anniversary as Microsoft CEO. And it has been an eventful run so far. Launch of an upgraded Windows 10 has revived the company from backlashes of its hated predecessor, bunch of new entrants in the Android and iPhone app market, progress in cloud computing technology, revamp […]
YOUR TECHNOLOGY MARKETING INVESTMENTS ARE INCOMPLETE WITHOUT THESE 10 COMMANDMENTS
The trading world is booming in its digital existence. And why not! It is fast, cost-efficient, user-friendly and customizable. Further, digital interactions are like written receipts every step of the way. They are trackable to the tiniest and minutest detail. Trend predictions can be perfected to design specifically targeted strategies. Some packaged, others isolated – […]
Can Strong Data Management Prevent the Surge of Cyber Attacks on Healthcare?
There has been a sudden surge in the number of cyber-attacks on patient medical records currently. From the past decade, one or the other major healthcare corporation has constantly been in the news over issues on high-level data breaches. By recent studies, it seems that over 90% of healthcare companies of the country have been […]