How to Narrow Fault Lines to Make Sales and Marketing Work Together

How to Narrow Fault Lines to Make Sales and Marketing Work Together

Mukundan A P August 30, 2021

The marketing department is responsible for generating leads, and the sales team is in charge of converting those leads into customers. However, these departments have always had a strained relationship with each other – one that often ends up hurting business. Instead of being competitive, it’s important to understand how both teams can work together […]

What is Quality Sales Data, and How Can It Drive Sales?

What is Quality Sales Data, and How Can It Drive Sales?

Tenzin Geychok August 2, 2021

Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for […]

B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

B2B Sales Funnel: Getting your Prospects to Become your Valued Clients

Debottam Dutta July 5, 2021

A sales funnel is a crucial element in the sales process. It defines the sequence of steps designed to provide prospects and customers with the information they need to make a buying decision. The first step in this process is often advertising, then comes the sales page or landing page that specifies what you are […]