A Guide to Building an Effective Sales Prospecting Strategy
Most of your leads won’t convert to paying customers. Here are three reasons why– They have plenty of options to choose from They have limited budgets and spend a longtime in the consideration stage They expect more hands-on attention from sellers before investing in a product. To address this, many marketers focus on improving lead […]
Direct Mail To Increase Sales: 6 Tactics That Work
Do you want to use direct mail to increase sales? Direct mail campaigns made a surprise comeback during and after the lockdown. And it makes sense. After long periods of isolation and relying on ‘virtual everything’ – meetings, classes, hangouts- it felt good to receive something tangible in the mail. But, while customers may respond […]
Sales and Marketing Operating in Silos? Here’s How to Bridge the Gap
“United we stand, divided we fall” – Call this phrase a cliché, but it is true, especially for sales and marketing that cannot get along and work together. Even though the two are different operations, the end goal is the same – generate sales. So, why is there a need for an iron curtain between the two […]
7 Easy Steps to Write an Amazing Sales Email
About 306 billion emails are sent and received each day. A working professional, therefore, must be receiving more than hundreds of emails per day, on an average. Are all of these emails opened and responded? With an open rate of 15-25% considered healthy across industries, it can be said that less than half of the […]
How to Make Sales and Marketing Work Together
The marketing department is responsible for generating leads, and the sales team is in charge of converting those leads into customers. However, these departments have always had a strained relationship with each other – one that often ends up hurting business. Instead of being competitive, it’s important to understand how both teams can work together […]
Why Data Quality Matters to Your Sales Strategy
Technically speaking, lead data intelligence is mining information on your prospects to shorten your sales cycle. Through lead intel, you can figure out your prospect’s engagement levels with your brand, which gives you their purchase propensity. Once you know how close or far they are from conversion, you can come up with personalized strategies for […]
Getting your Prospects to Become your Valued Clients
A sales funnel is a crucial element in the sales process. It defines the sequence of steps designed to provide prospects and customers with the information they need to make a buying decision. The first step in this process is often advertising, then comes the sales page or landing page that specifies what you are […]
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