Social Media Intelligence – The need of the hour

There is a large amount of data available on social media. With platforms evolving from simple personal conversations to business related pages; the data is vast. These social media engagement threads and conversations help in deriving usable customer insights. With so many figures flowing in from numerous social media platforms like Twitter, Facebook, LinkedIn, StumbleUpon, […]

The thin line between engagement and purchase in social media

How can the social space promise sales? Can a brand interact with a consumer? With the digital expanse, it is possible. The conversation or in the social lingo, the threads promise much more value than just purchase. The lifetime value of a consumer is much higher with social media engagement tools like FB, Twitter, Google+, […]